Eight years proven and effective Amazon Vendor Central sales and account management for a Fortune500 brand touching all Amazon programs. Creating Amazon.com focused sales strategies growing account from $15M to $85M sales annually through strategic and surgical digital marketing. Increased AMS/AMC/DSP digital marketing budget from $180k to $5.8M annually. Essential Duties and Responsibilities:• Experience in the lion share of Amazon vendor and seller programs and agreements including AVN negotiations strategy, product level P&L, accruals, profitability, margin protection, budget and forecasting. Retail.com including Walmart Retail Link.• Promotions including Prime Day strategy, Amazon marketing packages, coupon and discount promotions, Amazon Business sales and promotions. Amazon Marketing Group (AMG, AMC, AMS and DSP), Sponsored Product vCPM, Sponsored Product Video, and programmatic advertising.• Product Launch and Lifecycle, Born to Run, Vine, variation strategy and optimization, suppressions, expedited Andon Cord resolution, Amazon SOP strategies, and Amazon Brand Registry.• Coordinating and managing relationships with external vendors, ensuring timely and effective collaboration to support marketing objectives.• Partner with supply chain and account management teams to ensure optimal stock levels and efficient inventory turnover, aligning with marketing demands.• Responsible for developing expertise in emerging technologies and integrating multi-channel, automation, artificial intelligence/machine learning, and market intelligence technologies such as Trackstreet, Profitero, BrightEdge, ChannelAdvisor, PacVue, InRiver, Amazon Vendor Central, Amazon Seller Central, and Hybrid accounts.• Defining short term and long-term goals for the eCommerce channel. Aligning eCommerce marketing plans with overall brand marketing goals.

Responsible for development, integration, and execution of the overall Wesco Turf eCommerce strategy across all departments. Hands-on architect, with proficiency and experience in the leading eCommerce platforms. Charged with implementing process changes and optimization efforts designed to enable the efficient scaling of Wesco Turf's eCommerce business across the full suite of B2B and B2C products and various dealer requirements and restrictions existing within each. Collaboration with all facets of the business including Sales, Marketing, customer interfacing and products promoting efficiency and delivering excellence. Building effective online processes focused on a balance between Wesco Turf's internal UNIX based distribution management system's performance and the overall web user experience.Essential Duties and Responsibilities:• Engagement with sales to build key internal and external partnerships and enhance customer experience, UI, site design, order fulfillment and optimization and efficiency of Wesco Turf's online presence.• Responsible for all site development phases from concept to launch including business requirements, user logic flows/wireframes, functional requirements, QA/testing, and post-launch monitoring and optimization.• Promotion of Wesco Turf's corporate eCommerce site to top ranking in major search engines. Utilizing analytical tools including Google Analytics, MOZ, SEMrush, and Wordstream to perform analysis of web activity.• Preparation and tracking of monthly Action Plan progress. Providing direction and translate business goals into appropriate web site modifications. Tracking budget needs and submitting purchasing requests.• Communication with Network Administrator to implement appropriate website security. Monitoring web services for security breaches and report to appropriate personnel.

Developed strategies to meet the marketing and sales goals of multiple comparison-shopping engine and merged the company's sales and marketing objectives with the e-commerce marketplaces. Management of e-commerce comparison shopping marketplaces such as eBay, Amazon, Google Shopping, and others. Designed and implemented features, functionality, and shop-ability of Volusion ASP based shopping cart website storefront.Essential Duties and Responsibilities:• Architect of server-side automation and customized software to capture competitor market share and drive internet sales.• Responsible for implementing and managing Pay Per Click (PPC) and display media strategies with a $180k PPC budget.• Management of pay per click accounts on Google AdWords, Bing, and other search platforms.• Discovery and implementation of marketing opportunities by researching and analyzing e-commerce market and sales data.• Tracking competition by identifying competitor sites; conduct competitive shopping; gather information on pricing, new products, delivery schedules, and service arrangements.• Development of detailed competitor reports by analyzing and summarizing competitor information; identify trends; develop primary competition graphs; recommend changes in product, service, and sales policy.• Implementation of new campaigns by developing and disseminating news releases.• Maintenance of the Organic and Paid search positions, fix issues effecting negative rankings (spam backlinks), keep the quality of the keywords and descriptions on the websites.• Management of content creators, suggest new content, and manage placement of these materials on the company websites and necessary high quality backlink sites.• Review and maintenance of promotional materials maintenance by keeping web information current.• Generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives

Consultation provided for SEO, SEM and Marketing specialists and experts in the area who required further assistants in their design, SEO, SEM, redesign or data warehousing projects. Tools Used: Adobe Suite CS6, HTML5-6, CSS3, Wordpress, MySQL, JavaScript, FileZilla, Hybrid Connect, Crazyegg - Heat Signature Overlay, Google webmaster tools, Google AdWords, Google Analytics, Mail Chimp Integration, Social Media Management Hootsuite, Wordpress, Dedicated Server ,SSL secure forms, adobe PDF integration, Video Integration, SEO Suite, Link Tracker, Rank Tracker, Spyglass, Spyfu, Issuu, Optimizely for A/B Testing, SEO reporting platforms.Essential Duties and Responsibilities:• Managed digital marketing programs Search Engine Optimization (SEO), mobile, social, content marketing, eCommerce, web advertising.• Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.• Increased online ad campaign conversions by adjusting landing page layouts, content, and calls to action.• Scoped requirements to improve overall interactive marketing competency and defined and tracked digital competency metrics.• Researched, interpreted and shared trends in interactive marketing to define guidelines, methods and best practices in interactive marketing.• Managed ad placements, networks, ad budgets and analyzed CPC, CTR, page views and conversions. • Implemented Heat Signature Overlay Analytics, Increased CTA on the websites.• Improved bounce rate, quality scores and user experience.• Introduced SOP for marketing and website campaigns.• Extensively researched, tested, trained on and utilized new SEO, PPC, online marketing and analytics tools and techniques.• Analyzed detailed traffic reports, Key Performance Indicators (KPI), geo-mapping and CPC using, Google AdWords, Google Analytics and traffic estimator.• Implemented call tracking strategies.