Figures and % on a CV are generally a statistical argument but let’s see where this goes……progress in work is always a work in progress. Titles apart - everyone that sells for a company is a representative.

Some agency work, with Diageo as their client - Selling in, gaining market share, adding distribution, something to keep active. I sold from the boot of my car…….yes even one of the biggest brand owners in the world still likes car selling - that’s a memory from my great early Whitbread days….every sales person should experience it.

Sales of Adnams and partner brands to single and multiple site Free Trade operators within East Midlands/Anglia geography. Successfully developed brand and product distribution in accordance with the brand philosophy that allowed increasing volume and profit in line with company targets and brand strategy. With the additional benefit of creating customers as brand advocates throughout the process. This was given as £0 start region. Obviously, it was not when I chose to leave.

Sales management, product selection and volume planning for the successful Premium repositioning in the marketing and sales of the Lee brand within UK retail. P and L responsibility for sales to and forecasting of UK stand alone Lee Store, National, Regional and Online retailers - amongst others - Selfridges, Urban Outfitters, ASOS, TopShop, John Lewis, Debenhams I was privileged to work as part of an exceptional team that helped redirect a value brand to its now premium denim icon position…..the high street has changed. The organisations foresight to reposition was visionary. Everything changed rapidly in UK and global purchasing post my departure but this brand team and company saw what was coming and put a strategic plan in place to maintain the brand values and survive for the future market developments.

From UK startup to establishment of the US JanSport brand during their European expansion. Responsible for National, Regional and Independent sports and fashion retail with full product distribution and P & L responsibility. Examples being Blacks, JD Sports, Footasylum, Tiso. This was an exciting time, with a small team, building something for a global organisation.

Roles in On Trade and Off Trade. Free trade and cash & carry/wholesale for Midlands and subsequently London geography. This was the period Budweiser hit its highs, it taught me about people, taught me about planning, taught me about discipline.

Off trade sales for convenience and cash & carry sector midlands. This was a period of time where companies saw the value in training investment for new starters and they saw the return. The lessons learned in the experience here are ingrained. Im not sure any FMGC organisation does it this way anymore.