Allison (Barry) Lanser Email & Phone Number

Scottsdale, Arizona, United States

Leads all marketing and PR efforts for Foss & Company.

Beaverton, Or

Led and supported teams on media & analyst relations, social media, internal and external marketing, event management, and content development for standards organizations and tech associations.Daily tasks included: • Create and deliver PR proposals to new and existing clients • Remote and onsite management of trade shows in North America, Europe and APAC • Pitch and secure article placements for client announcements and thought leadership • Handling day-to-day client needs and client relations • Drafting and distributing press releases and announcements for clients • Creating original social media content for clients on platforms such as Twitter and LinkedIn • Creating original content for client blogs, internal and external marketing platforms • Management of monthly newsletters for organizations and member companies • Compiling briefing backgrounders to prepare spokespeople and executives for media interviews • Compiling and updating media lists for client launches and announcements • Creating comprehensive coverage and analytical reports for client announcements and launches • Compiling pre- and post-event summation decks to prepare for and review industry events • Outline and promote industry whitepapers for clients • Draft and submit speaking and awards submissions for clients for North American, APAC and European industry events

San Francisco Bay Area

Supported teams on media & analyst relations, trend research, social media, coverage tracking and content development for enterprise and consumer technology organizations such as VMware, Axway, Tendril Inc., Intelligent Energy, YI Technology, Bunchball, Polycom, Bullitt, and Space-Time Insight. Additionally, as a part of the Blanc & Otus Marketing team, assisted with awards and promoting the B&O brand.Daily tasks included: • Drafting media pitches and reaching out to relevant publications • Creating original social media content for clients on platforms such as Twitter and LinkedIn • Creating original content for client blogs • Contributing daily tweets to Blanc & Otus Twitter • Contributing to the Blanc & Otus blog • Compiling briefing backgrounders to prepare spokespeople and executives for media interviews • Scanning online publications to identify client-relevant media coverage • Tracking and pitching awards and editorial opportunities for clients and B&O • Compiling media lists for client launches and announcements • Tracking and compiling complete coverage reports with social media analysis for announcements and launches • Creating and executing social media plans for launches and events

Eugene, Oregon Area

Serve in the first SEPA chapter at the University of Oregon: • Record minutes for officers and members

San Rafael

Contracted by breast cancer nonprofit to plan and execute the 12th annual Dipsea Hike for the Zero Breast Cancer Foundation: • Solicited over $60,000 in cash, in-kind and food donations • Handled recruitment and registration for over 600 participants and volunteers • Created and managed social media, including Facebook fan page and Twitter account

San Rafael, California

Assisted the event director of the team for the 2013 season: • Solicited, booked, planned and executed corporate and personal pre-game events and parties • Pre-game events held in different venues in the park, ranging from 15-250 people at each party