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I am a dynamic leader with passion for technology and extensive experience orchestrating global communication strategies that support brand business objectives with skill in shaping brand narratives and reputation, driving awareness across earned, owned and paid channels, and fortifying lasting relationships with senior management, key stakeholders, and cross-functional teams.I have a proven track record of elevating corporate image, driving thought leadership, securing media placements and leveraging market trends and data-driven insights to achieve measurable results in complex and dynamic environments. My problem-solving, analytical, and decision-making skills are excellent with keen attention to detail. I'm also skillful at developing and overseeing content creation and integrated marketing strategies.Industry Expertise: Security, cybersecurity, identity and access management (IAM), artificial intelligence (AI), machine learning (ML), wireless, telecom and satellite communications, food automation, healthcare, manufacturing technologies, augmented reality and virtual reality, robotics, space, B2B and B2C software and solutions, and more!The media stories included in the "Featured" section are a few of my favorite media placements and projects I've worked on.
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Communications LeadIdentity Digital Inc.Seattle, Wa, Us -
Senior Communication ManagerIdentity Digital Inc. Jun 2024 - PresentBellevue, Washington, United StatesHead of communications for external and internal efforts. -
Senior Manager, Corporate CommunicationsForgerock Mar 2022 - Jan 2024Seattle, Washington, United StatesDeveloped and implemented successful communications and news strategies for global announcements and product launches. Ran the communications programs in North America, Australia, Singapore and New Zealand, which resulted in increased brand recognition of cybersecurity benefits across international markets. Collaborated closely with C-suite executives and integrated marketing functions like analyst relations, product marketing, web and content, and select sales leaders, to reinforce communications value, guidance, and impact. Delivered media and message training to executive spokespeople for media engagement and public speaking, bolstering organization’s reputation and thought leadership platforms. -
Director Of Pr & ContentThe Summit Group Feb 2019 - Mar 2022Seattle, Washington, United StatesOversaw PR department and multi-channel marketing campaigns. Created and implemented go-to-market strategies for existing and potential global and regional clients. Wrote brand messaging across multiple markets. Facilitated spokesperson and media opportunities at industry trade show events. Mentored and coached team to reach peak performance; managed billing and financial reporting. Implemented comprehensive thought leadership strategies, including media, event, and award participation to create new connections with influential figures. -
Account Manager, MicrosoftWe Communications Apr 2015 - Oct 2018BellevueWorked across multiple Microsoft teams including Windows 10, AI and Research, Healthcare and Windows and Devices. Developed communications plans to increase recognition of select initiatives from Microsoft among consumers, businesses, developers, and tech enthusiasts. Created proactive storytelling programs to reinforce brand narrative, resulting in frequent coverage in well-known outlets including BBC, USA Today, Business Insider, Mashable, Ars Technica. Ensured consistency of language across marketing materials and blog content and used multiple Microsoft channels for amplification. -
Account Executive, Microsoft XboxEdelman Aug 2011 - Mar 2015Greater Seattle AreaServed as the lead for media and outreach strategy, and managing executive schedules. Accountable for messaging, content creation, announcement strategies, press-facing materials, media relations, and executive scheduling and logistics. Planned and organized five-city media tour to promote Xbox One gaming and entertainment features, resulting in 65 high profile reports. Composed briefing materials and media bios for three spokespeople based on reporter feedback. Formulated 33 reports and created recaps of key topics and communication plans for leadership team. -
College Of Agriculture, Human, And Natural Resource Sciences (Cahnrs) InternWashington State University Aug 2010 - May 2011Pullman, Wa -
Production AssistantKwsu/Ktnw Northwest Public Television Sep 2009 - May 2011Pullman, Wa
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Director Of Public RelationsKugr Cougar College Radio Aug 2009 - May 2011Pullman, Wa
Amanda Barry Skills
Amanda Barry Education Details
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Public Relations
Frequently Asked Questions about Amanda Barry
What company does Amanda Barry work for?
Amanda Barry works for Identity Digital Inc.
What is Amanda Barry's role at the current company?
Amanda Barry's current role is Communications Lead.
What is Amanda Barry's email address?
Amanda Barry's email address is am****@****ail.com
What schools did Amanda Barry attend?
Amanda Barry attended Washington State University.
What skills is Amanda Barry known for?
Amanda Barry has skills like Google Docs, Adobe Creative Suite, Microsoft Office, Google Analytics, Facebook, Avid Media Acsess, Zoomerang Online Surveys And Polls, Twitter, Web Template, Cisions, Pinterest, Windows 8.
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Amanda Barry
Master In Business Data Analytics Candidate, B.S. In Psychology, B.A. In Homeland Security, Minor In BusinessNew Orleans, La -
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Amanda Barry
United States2pg.com, boltthreads.com
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