Barry Lynch Email & Phone Number

My expertise is in helping organisations figure out “how” to build market leadership. My track record includes market leaders in proteomics, in-situ hybridisation, multiplex immunofluorescence and spatial transcriptomics. My core skill sets are in the following areas:Engaging the research leadership across Pharma, Biotech and University Medical Centres to capture the insights required to effectively position new paradigms within established workflows. Navigating the complexities of the Biopharma-CRO ecosystem to support entry into the industrial and translational research markets.Demystifying the complexity of new high-tech products/services to enable effective communication of value proposition and business model in a manner that captivates. Beyond customer engagement, this has proven to be highly valued with Board Teams and engaging VC/Investors to secure additional rounds of financing.Leadership/Communication - building clear vision across the full employee spectrum to ensure teams are inspired to deliver the level of commercial execution required to attain (and defend) market leadership. Uniting Sales, Marketing & Business Development functions around coherent customer acquisition strategies. Harnessing synergies across organisations to enable a holistic, team centric approach to customer acquisition & retention. Continuous improvement in sales effectiveness and process efficiency - harmonising / simplifying key processes, ensuring teams are supported with innovative tools that leverage all available market intel, analytics, coaching on pricing and value based selling.

Listed skills include Biotechnology, Commercialization, Strategy, Lifesciences, and 16 others.