• Centralized Marketing & Communications Departments across the university, focusing on process optimization, improved communication, professional skills development, clear expectations, and high quality photo and video. • Post production oversight, ensuring photography and videography are delivered at the highest quality possible for the intended applications. • Develop and oversee brand consistency of photo and video across the university.• Ensure all deadlines are consistently met for digital, social, and print media.

• Transformed photo studio operations into a high-performance organization with a focus on client satisfaction, teamwork, diversity, process optimization, and trust. • Led a culture of accountability at all levels with a focus on client relations, process improvement, and employee engagement.• Reduced labor costs by 28%.• Directed the production of award-winning food, product, and lifestyle photography for H-E-B, a major Texas grocery chain. • Innovation and development of technology to support Ecommerce and Social Networking.• Led the research, design, and construction of a new state-of-the-art photo studio.• Reduced timelines, sample losses, and image tracking costs, through process improvements.• Post production management including video editing, retouching, color corrections, and CGI. • Ensured all customer requests were performed to the highest standards within tight timelines and dynamic conditions.

• Directed creative design, content creation, and technical development of projects for diverse clientele, including retailers, software companies, small businesses, and service providers.• Provided best in class location, studio photography, and video.• Sourced and directed video production and creative design teams for corporate and social websites, including a series of cooking videos.• Final approval of video production scripts and edits.• Compiled a national network of agencies, independent talent, and support staff to meet deadlines and budgetary constraints.

• Strategy and direction of seasonal campaigns, large-scale location photography production, workflow optimization, and Digital Asset Management.• Developed best-in-class teams of photographers, producers, and support staff. • Managed talent, budget forecasting and reconciliation, usage (legal), location, and production of domestic and international photo shoots. • Ensured photography productions were executed at the highest level possible while considering creative, logistics, budgetary, and resource constraints. • Developed milestones and timelines for Merchandising Team to ensure timely delivery of products to proper locations. • Collaborated closely with Group Creative Directors and Vice Presidents across the enterprise to successfully achieve seasonal campaign themes, creating emotional, authentic, and inspirational photography.

• Award winning photographer with a reputation for meticulous creative execution and complex production capabilities. • Demonstrated expertise in digital photography workflow, color management, pre-press, ecommerce, and photo studio optimization. • Photographic and production expertise for a wide range of industries including, retail, catalog, corporate, editorial, advertising, health care, financial, insurance, and music.

• Mentored team of photographers and stylists to dramatically improve photographic presentation of product categories through improved lighting techniques, polished on-figure, and off-figure styling, in studio and on location.• Trained staff in color management principles to maximize reproduction capabilities in digital and print media.• Developed process improvements to eliminate redundancy, maximize staff strengths, and ensure flexibility and responsiveness in a dynamic, fast-paced environment. • Increased apparel sales using lifestyle photography, improved off-figure styling and lighting, in-studio model photography, and improved collaboration with Design Teams. • Designed and oversaw construction of a new photo studio, built to improve workflow and creative versatility. • Increased productivity by 30%.• Developed internal pre-press and web image preparation team to eliminate the need to outsource.• Improved staff engagement and skills through coaching, personnel recruitment, training, and leadership.

• Converted a struggling department, challenged by inconsistent quality, outdated technology, mismanaged budgets, and high production demands into a consistently high performing team.• Designed and developed a state-of-the-art 24,000 square foot photo studio, built to optimize production and product management for print and Ecommerce photography, on location worldwide, and in studio.• Significantly reduced costs by standardizing quality control through the introduction of color management systems and proofing.• Earned the highest employee engagement score in the corporation for two years in a row.