Barry Cress Email & Phone Number

Greater Atlanta Area

Part of the sales team responsible for meeting bookings targets through executing a business benefit-driven sales methodology that links Verint solutions with customers; solving business problems, identifying areas for cost savings and creating competitive advantage. Primary focus is on the application of our Workforce Optimization suite of products within.

Greater Atlanta Area

• Identified gap-closing activities to accelerate revenue growth and reduce selling expenses.
• Use benchmarking methodology to compare key sales functions to relevant peer groups.
• Benchmarked $1 billion software company and developed sales and marketing improvement path.
• Performed international sales talent assessment and provided development recommendations.
• Analyzed current customer-base to determine ideal prospect profile with propensity to buy.

• Led sales and operations for networking and IT projects for commercial and government clients.
• Evaluated opportunities and presented RFP responses to public and private organizations.
• Introduced new product lines to technical offerings.
• Implemented rigorous profitability review and sales methodology.
• Introduced and trained sales staff CRM system.
• Developed and sold outsourced network support.

Northern Virginia

• Business development focused on digital media for technology clients.
• Managed clients from prospect and proposal to final deliverable and progress review.
• Developed social media content in support of clients’ strategic sales and marketing goals.

New York, Atlanta

• Lead expansion of services into new regions resulting in $30 million in revenue in one year (300% above target) by customizing value propositions for each customer.
• Expanded Latin America territory net revenue from $20 million/yr. to 360 million/yr. over three years, over 150% achievement of target each year.
• Responsible for P&L of new products and services introduced of $23 million (200% of target).
• Analyzed and recommended investment in Latin American businesses to expand company’s territorial reach
• Member of management team responsible for $250 million investment in Latin America with responsibility of expanding company’s international services.
• Despite strategic relations with competitors, triple territory revenues by outlining the value brought by our services and cultivating senior-level relationships.

• Top producer responsible for 50% of division’s gross sales with ($36 million annual revenue).
• Led sales of new products by developing innovative, cross-discipline proposals.
• Managed international team of country managers in Europe and North America
• Worked with internal and external senior management to expand territory and product offerings

• Increased profitability over 15% each year for three years in Canada and North America.
• Achieved target of increased revenue and reduced expenses each year.
• Led week-long project management training programs in UK.
• Team leader for ISO 9000 certification in US

Greater New York City Area

Managed marketing communications and public relations for multi-platform software products

Ms, Public Communications

Bachelor'S Degree, History And English