Barry Dorf

Barry Dorf Email and Phone Number

VP of Interactive Global Licensing and Business Development at Hasbro @ Hasbro
Barry Dorf's Location
San Francisco, California, United States, United States
Barry Dorf's Contact Details
About Barry Dorf

Barry Dorf has worked in the games industry for more than 25 years. He's currently the VP of Global Licensing and Business Development at Hasbro. Barry used to be the head of business development covering North America and EMEA for Amazon Game Tech. Covering a wide variety of gaming products and services on AWS, including Lumberyard, GameLift and GameSparks. Previously, he was Vice President of strategic partnerships and business development at DeNA where he was responsible for initiating and fostering the relationships between a range of licensing partners such as Disney, Hasbro and the NFL. Dorf’s role also included conducting external developer outreach to enhance DeNA’s portfolio of games. Prior to that at DeNA, Dorf was the Senior Director of Third Party at the company where he oversaw third party for DeNA’s Mobage gaming platform in the West. He's launched over 50 third-party games and supervised development of the Mobage Developer Portal. Prior to DeNA, Barry co-founded the social gaming network, GameStrata, and he spent 12 years at Electronic Arts working on the Madden NFL video game franchise and the Pogo platform.A seasoned speaker at industry events, Dorf has previously spoken at a range of conferences including Apps World, Casual Connect, Game Developers Conference (GDC), NY Games Conference, and Pocket Gamer's Mobile Mixer.

Barry Dorf's Current Company Details
Hasbro

Hasbro

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VP of Interactive Global Licensing and Business Development at Hasbro
Barry Dorf Work Experience Details
  • Hasbro
    Vice President Of Interactive Global Licensing And Business Development
    Hasbro Dec 2021 - Present
    Pawtucket, Ri, Us
    Leading Hasbro's interactive licensing team. Out-licensing Hasbro IP for companies to make video games, interactive experiences and real money gaming.
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  • Vie Winery
    Co-Owner And Founder
    Vie Winery Oct 2004 - Present
    Vie Winery (www.viewinery.com) makes high quality, limited production Rhone varietal and zinfandel based wines from many of the finest vineyards in California. Our inaugural vintage will be 2004.
  • Oculus Vr
    Developer Relations
    Oculus Vr Aug 2021 - Dec 2021
    Menlo Park, Ca, Us
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  • Amazon
    Business Development, Amazon Game Services
    Amazon May 2016 - Jul 2021
    Seattle, Wa, Us
    Oversaw Business Development for Amazon Game Tech in NA / EMEA. Empowering game developers to make better games with GameLift, GameSparks, Lumberyard, AWS and help shape the direction of new technology they built.
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  • Dena
    Vice President, Partnerships And Alliances
    Dena Apr 2014 - Mar 2016
    Shibuya-Ku, Tokyo, Jp
    Runs business development, IP relationships, and 2nd and 3rd party developer deals. Manages the team, setting vision, direction and strategy. - Apple / Google Relationship- IP Holders first point of contact- Executive Staff and company wide leader- Business Development
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  • Dena
    Head Of Strategic Partnerships
    Dena Jun 2013 - Apr 2014
    Shibuya-Ku, Tokyo, Jp
    • Met with over 3000 mobile game developers. Gave them all feedback, direction and best practices in the eyes of a large company. • Negotiate all major deals including Hasbro, Disney and the NFL.• Best rated manager in the company, truly enjoy managing people and fostering great careers.
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  • Ngmoco:)
    Head Of 3Rd Party
    Ngmoco:) Apr 2010 - Jun 2013
    Creating great games for the iPhone, iPad and all other connected devices.As the Sr. Director of 3rd Party I set and carry out all strategy for developers coming on to the Mobage platform in the West. I manage, sales, production and developer relations.Built the only successful / profitable 3rd party platform business in social mobile game industry. • Hand picked ~10 developers to fund and foster, while teaching them about event structures and best practices.• Kept up the relationship with all ~75 3rd party developers on platform.• Set policy for all 3rd party developers around user acquisition, marketing and design help.
  • Making Fun
    Producer
    Making Fun Oct 2009 - Mar 2010
    Producer and designer of NFL Trivia Matchup for both the iPhone and the web.
  • Gamestrata
    Co-Founder & Coo
    Gamestrata Jul 2007 - Jul 2009
    Founded and launched, GameStrata, an online social network and community site for gamers which provides gamers and publishers online tools and statistical data. Built the largest console social networking site and incorporated applications for and in conjunction with EA, Sega, Capcom and Activision. Headed up Business Development and signed all game deals. Prepared and presented company plan to venture capital and successfully received funding from Sequoia and Lehman Brothers Venture Capital firms. Managed all aspects of operations including financial oversight, business development, product development and community management.Grew company from concept to largest gaming console social networking site in 12 months. Administered the sale of the company to GameFly In 2008; retained by GameFly to provide seamless acquisition integration and spearhead GameStrata business development. Developed and managed the implementation of long and short-range marketing and business development plans across all gaming publishers
  • Ea Sports
    Producer
    Ea Sports Apr 2004 - Jul 2007
    Founded and devised EA's fantasy sports business unit, creating product from onset and managing all development, finances and day to day operations of multiple games. Powered product to achieve 3X user growth year over year.Oversight of internal and external development of all aspects of game production. Liaison between EA SPORTS and the NFL, NFLPA, MLB, MLBPA, and PGA Tour. Oversaw project coordination with the professional leagues from game concept through final approvals.
  • Electronic Arts - Ea.Com And Pogo.Com
    Producer
    Electronic Arts - Ea.Com And Pogo.Com Jan 1998 - Apr 2004
    Managed the overall development process of the Real Time Football Challenge, NFL Pick ‘Em, Front Office Football Online, Pebble Beach Golf, Hit for the Cycle, Its Outta Here 2, SSX Online, Top Down Baseball, 3-Point Showdown, C&C Generals Comanche Strike, Vaults of Atlantis Slots, and Sawgrass Golf online applications.Managed staff of five assistant and associate producers in all aspects of game production.Coordinated all game design, including script development and final feature sets.Oversaw and approved end design of all user interface, features, art creation and online implementation.Product liaison between engineering and production team for all pogo.com free game development.Integration manager for pogo.com acquisition into EA’s production cycle.Employee number seven of EA.com.Won EA’s yearly most inspirational award.
  • Ea Sports
    Associate Producer
    Ea Sports Jan 1997 - Jan 1998
  • Ea Sports
    Assistant Producer
    Ea Sports Jan 1995 - Jan 1997
    Producer on Madden NFL 98 PCCD, Madden NFL 99 PCCD, The Edge, and EA SPORTS Front Office Football applications. Created new internet Fantasy Football product to extend Madden franchise. Designed, marketed, and created custom formats of games and applications for websites.Overall product management of Madden 98 including the oversight of the development team.Prioritized test fixes and ran submissions to ESRB, NFL NFLPA.Ran internal quality assurance department for applicable final game approvals.Coordinated the product development and game design to maximize features and overall game experience while meeting strict deadlines for product launch. Key participant in developing game script development including writing in-game scripts, play-by-play narration, team analysis, roster files, and location script revisions. Supervised product testing by managing team of testing personnel, creating and maintaining product test plans, and monitoring bug database.Tested Madden 97 and 98 programs on Sony Playstation, Sega Saturn, and PC applications.TELEVISION INDUSTRY
  • Grb Entertainment, Nbc And Espn
    General Manager, Production Manager, Production Coordinator
    Grb Entertainment, Nbc And Espn Jan 1991 - Jan 1995
    Supervised staff of five production assistants for corporate, production, and distribution activities. Coordinated location shooting including transportation, supplies, and equipment management for a 40-personal crew. Organized and managed the daily operations of the show, Movie Magic, from pre-to-post production. Scheduled and negotiated for 2-person ENG crews for various networks including The Discovery Channel, NBC and ESPN.Set up computer databases to streamline work for projects including clip organization, product, and editing.Managed weekly script and play readings.Booked and ran equity theater program.

Barry Dorf Education Details

  • University Of California - Santa Barbara
    University Of California - Santa Barbara
    B.A

Frequently Asked Questions about Barry Dorf

What company does Barry Dorf work for?

Barry Dorf works for Hasbro

What is Barry Dorf's role at the current company?

Barry Dorf's current role is VP of Interactive Global Licensing and Business Development at Hasbro.

What is Barry Dorf's email address?

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What is Barry Dorf's direct phone number?

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What schools did Barry Dorf attend?

Barry Dorf attended University Of California - Santa Barbara.

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