BCreative works with small businesses, creative companies and social organisations seeking to shape a more resonant identity, message and event to enhance the value, stature and story of their brand. I help make my clients stand out and keep their audience inspired. Creative direction, project management, strategic messaging, and social media content that sparks interest and interactions. Every business is a social media business now. My focus is to help my clients build both their social and live audiences in a creative, meaningful, emotionally-engaging way. As a freelancer with years of experience and a broad perspective, I take on all sorts of projects from concept to completion at fair, non-agency rates. Some highlights - - Providing creative direction, copywriting, graphic design and social media strategies for many prominent creative entrepreneurs including 3 influential fine art photographers each designated as “International Photographer of the Year” at influential juried awards.- Ghost-writing 300+ pieces of content establishing a brand voice and compelling narrative for a wide range of successful clients.- Providing creative direction, curatorial oversight, marketing, messaging and sales outreach for solo exhibition by prominent BC artist netting $90000+ in revenue. - Organizing and providing creative direction for unique cultural event to promote a sales initiative by an independent retailer - named as a “Best Event of the Week” by Scout Magazine and featured in the Globe and Mail. - Co-organizing the yearly “Fall Gala” for Out In Schools (2012 - 2016), a fundraiser that has increased its revenue 500% since initiating my role. Creating and managing all aspects of the related charity art auction that has itself raised over $100000 over the 4 years of my involvement.

After 8 years as an annual home-based fundraiser raising app. $8000 annually, I initiated my current role as a co-organizer and introduced several key changes that have helped increase the event’s audience, structure, market exposure and yearly revenue. In 2013, I worked with the event founder, Carl Meadows, to move the event to an off-site location and doubled the attendance. On my own initiative, I introduced an upscale art auction that has - over the last 4 years - netted the organization over $80000 in direct revenue. My responsibilities include curating the art auction; designing a digital brochure and other marketing material; liaising with artists, galleries, media contacts and key financial supporters; and shepherding the event from initial strategy to final execution. The Fall Gala now grosses $75000 annually and is recognized by the City of Vancouver with an official proclamation.

Provided independent art consulting service for personal, corporate and hospitality projects working directly with interior designers and corporate clients including Coast Hotels. Also provided lead curatorial and marketing direction for multiple art shows and gallery events.

Managed all aspects of a 3.000 sq.ft gallery including sales, marketing, event management, employee team building, and overall creative direction.Some highlights - Art Consultant (contract) for Keg Restaurants Inc. (1995 - 2006) - provided concept development, art direction, project and purchasing management, sourcing, purchase management, and curating for 60+ uniquely-styled locations of the Keg Steakhouse and Bar, including both corporate and franchisee locations throughout Canada and the US. Project budgets ranged from $15,000 to $75,000.Curator, Exhibition Organiser and Marketer: creative director and sales agent for 30 gallery-hosted art exhibitions, including preparation of all marketing materials, extensive marketing outreach, event management, media press releases, and both B2C and B2B sales.Art Consultant (contract) for Hy's Steakhouse and Cocktail Bar - Winnipeg, MB: provided strategic project overview, sourcing, commissioning, purchase management, and curating for $85,000+ project artwork budget. Co-Founder, Factory Nights: provided creative direction for a bi-annual independent arts event involving emerging visual artists sculptors, multimedia, fashion designers, film makers and musicians. Second of 4 successful events recognised with headlined feature in national Globe and Mail newspaper.