Follow Barry + Jenni the L+A Dynamic Duo as they review spa/skincare products, treatments and devices to give you a deconstructed report of how everything works! No more guessing on your spa wholesale supply purchases. In a world of virtual shopping - you rely on reviews more than ever. Trust L+A to provide you with reviews of products we love - if we don't love it - it's not on our site - no need to waste time looking at the bad stuff.

Professional Photographer. Digital Media Expert [Web, Blog, Social, Email], Blogger. Barry specializes in helping beauty businesses leverage their digital expression to improve their: brand image, brand awareness, lead generation, lead nurture and and sales volume. Barry offers professional photography services for weddings, portraits, head shots, events, fitness, architecture, product photography and food photography.

• Collaborated with CEO & COO on the creation of complete business model including finance, legal, operations and marketing.• Assist CEO & COO in the creation and implementation of annual business plan. • Work with CEO with all aspects of product development and product assortment to ensure a superior product offering and profitability. • Establish and monitor a marketing plan and budget to recruit and train a team of dynamic independent sales consultants.• Achieve and exceed established sales goals through proper execution of company marketing and business plan.• Design and create all corporate collateral materials, web-site, email communication, blog content, and social media presence, advertisements. • Develop, create, and implement all field training. Created all content for our training manuals, corporate web based "ViewTorials", Advice Calls, and Advice Seminars. •

• Supervised Area Sales Manager of 2 multi-million dollar Medical Spas• Facilitated the transition from day spa to medical spa, including legal, operational, and financial. • Strategic planning, policy and procedures implementation.• Art direct vendors to complete the design of collateral materials for marketing plan including: display ads, in-store collateral, mailers, and email templates.

• Supervise the daily operations of 2 multi-million dollar day spas.• Continually oversee performance of gap analysis between current performance and business goals and requirements.• Supervise Directors and Department Staff to achieve business goals.

• Exceeded sales plan by an average of 16% on an annual basis.• Responsible for enforcement of all human resource policies

• Source leads to old call, service existing accounts with effective training, and execute all aspects of large-scale off-site events.