I run multiple food-based social media channels with highly engaged following across Instagram, TikTok, YouTube, Facebook, and Reddit. I’ve established a unique brand plus write, produce, and host five distinct programs with over half a million followers in total. Initiated diversified monetization strategy including Patreon, sponsorships, ad revenue, and merchandise design/sales.• Sandwiches of History (over 450k total followers) - recreation of sandwiches from old recipe books and then plussing them up for the modern palate. Frequently referred to as the Bob Ross of sandwiches.• In The Chips with Barry (over 46k total followers) - reviewing potato chips and crunchy snack from around the world.• Barry Is Cooking Again (over 20k total followers) - general cooking channel where I try out recipes I see online or ones that I’ve created.• Ice Cream O’Clock (over 11k total followers) - an ice cream lab where I bring together the sweet and the savory.• Craft Beer Barry (over 8k followers) - sipping and reviewing craft beers from around the world

Research-driven solutions for business, marketing, and video production.- Brand positioning (brand promise, brand attributes, and brand story) based on target audience research- Marketing messaging- Integrating online (digital) and off-line marketing- Strategic brand planning- Customer acquisition strategies- Establishing social media presence & public relations- Auditing and optimizing direct marketing, CRM, and user experience design- Applying and crafting brand-appropriate, effective marketing messaging- Developing personas based on research- Ensuring the correct channel mix and optimization per target audiences- Naming both product and companies

BWG is an invite-only network for senior executives across technology, media, and telecom. BWG industry professionals participate in a series of roundtables discussions, which are a valuable resource for market intelligence, business development, and personal/professional networking.

Creating an entirely new way for artists and collectors own, sell, and monetize digital art via web3.

A web3 company bringing the entire online real estate buying and selling process online, secured by blockchain.

Led marketing for a small (less than 20 people) profitable B2C / B2B SaaS email productivity and meeting scheduling company.Created customer acquisition strategy for specific vertical and general install growthWorked with external sources to create vertical specific content• Tested and optimized paid ads• Leveraged Google Analytics to A/B tested several landing pages leading to an increase of installs from between +2.6% to +3.4%• Managed public relations agency for general and vertical-specific coverage• Established brand positioning (brand promise, brand attributes, and brand story)• Hired and retained highly effective email marketing manager• Crafted email strategy to re-engage lapsed users and convert free users to paid• Leveraged 3rd party review/endorsement sites • Created SEO strategy

- Community building, free social media, and earned media including PR- Developed paid advertising that converted at a 30% CPA to LTV ratio- Developed rejoin funnel with a 6% conversion rate.

Created brand, marketing, and communications departments for two new divisions. Satori (a data platform) and Cognant (an ad-buying platform)• Established B2B marketing plans for both divisions• Led cross-functional team in creating marketing materials• Created thought leadership action plan

Reporting to the Vice President of Brand and Consumer Marketing, I was a key member in scaling Netflix from a small start-up to an international streaming brand. By collaborating closely with the CMO, PR, Consumer Insights, and Analytics teams to increase customer acquisition, I was promoted two times in eleven years within the Netflix high-performance culture.• Led creative and message testing for subscription service contributing to customer acquisition growth of ~ 8,566% (~300,000 subscribers to 26M+ worldwide).• Part of the team that developed the research-based brand re-positioning and led a team that applied the brand to all marketing materials for every market, including visuals and messaging.• Actively engaged in establishing the brand position and attributes across the company. Evolved messaging in alignment with the brand to address market changes.• Managed visual identity of the brand as well as design for all efforts of marketing, brand, and PR. • Crafted branding and messaging for PR including global launches.• Conceptualized and developed advertising (online, OOH, print, and direct mail) for all outbound customer acquisition.• Evolved email channels including member communications (welcome email series), re-marketing, and rejoin (win back).• Developed global customer acquisition/conversion efforts in the US, Canada, Latin America, UK, and Ireland.• Participated in in-country and remote ethnographic and consumer research to evaluate new international markets.• Led and retained a high performing team who were measured by the ability to execute designs that increased customer acquisition across all marketing channels.Director, Global Marketing Subscriber Acquisition/Creative [2008 - 2012] Senior Marketing Design Manager [2005 - 2008]Marketing Design Manager [2001 - 2005]