Barry W. Enderwick Email & Phone Number

California, United States

• I run multiple food-based social media channels with highly engaged following across Instagram, TikTok, YouTube, Facebook, and Reddit. I’ve established a unique brand plus write, produce, and host five distinct.
• Sandwiches of History (over 450k total followers) - recreation of sandwiches from old recipe books and then plussing them up for the modern palate. Frequently referred to as the Bob Ross of sandwiches.
• In The Chips with Barry (over 46k total followers) - reviewing potato chips and crunchy snack from around the world.
• Barry Is Cooking Again (over 20k total followers) - general cooking channel where I try out recipes I see online or ones that I’ve created.
• Ice Cream O’Clock (over 11k total followers) - an ice cream lab where I bring together the sweet and the savory.
• Craft Beer Barry (over 8k followers) - sipping and reviewing craft beers from around the world

Edmonds, Washington, US

Research-driven solutions for business, marketing, and video production.- Brand positioning (brand promise, brand attributes, and brand story) based on target audience research- Marketing messaging- Integrating online (digital) and off-line marketing- Strategic brand planning- Customer acquisition strategies- Establishing social media presence & public.

New York Metropolitan Area, US

BWG is an invite-only network for senior executives across technology, media, and telecom. BWG industry professionals participate in a series of roundtables discussions, which are a valuable resource for market intelligence, business development, and personal/professional networking.

Luxembourg, LU

Creating an entirely new way for artists and collectors own, sell, and monetize digital art via web3.

Miami, Florida, US

A web3 company bringing the entire online real estate buying and selling process online, secured by blockchain.

Mountain View, CA, US

• Led marketing for a small (less than 20 people) profitable B2C / B2B SaaS email productivity and meeting scheduling company.Created customer acquisition strategy for specific vertical and general install growthWorked.
• Tested and optimized paid ads
• Leveraged Google Analytics to A/B tested several landing pages leading to an increase of installs from between +2.6% to +3.4%
• Managed public relations agency for general and vertical-specific coverage
• Established brand positioning (brand promise, brand attributes, and brand story)
• Hired and retained highly effective email marketing manager

San Francisco, CA, US

- Community building, free social media, and earned media including PR- Developed paid advertising that converted at a 30% CPA to LTV ratio- Developed rejoin funnel with a 6% conversion rate.

Palo Alto, CA, US

• Created brand, marketing, and communications departments for two new divisions. Satori (a data platform) and Cognant (an ad-buying platform)
• Established B2B marketing plans for both divisions
• Led cross-functional team in creating marketing materials
• Created thought leadership action plan

Los Gatos, CA, US

• Reporting to the Vice President of Brand and Consumer Marketing, I was a key member in scaling Netflix from a small start-up to an international streaming brand. By collaborating closely with the CMO, PR, Consumer.
• Led creative and message testing for subscription service contributing to customer acquisition growth of ~ 8,566% (~300,000 subscribers to 26M+ worldwide).
• Part of the team that developed the research-based brand re-positioning and led a team that applied the brand to all marketing materials for every market, including visuals and messaging.
• Actively engaged in establishing the brand position and attributes across the company. Evolved messaging in alignment with the brand to address market changes.
• Managed visual identity of the brand as well as design for all efforts of marketing, brand, and PR.
• Crafted branding and messaging for PR including global launches.

Los Gatos, CA, US

Los Gatos, CA, US