Barry Ferguson Fcsi® Email & Phone Number

Toronto, Ontario, Ca

As Head of Strategy, Operations, IT and Cybersecurity, I am also the Bank’s Chief Marketing Officer and have responsibility for Brand, Product, Corporate Partnerships, Sales and Distribution. I am leading the turnaround/high growth phase for this Canadian-owned Schedule 1 digital bank. In 2023, WealthONE celebrated its 7th Anniversary with unprecedented results across all business lines for the 3rd consecutive year. We added significant new tier-one business partners and remain laser-focused on business generation, digital transformation, and brand building to enable and support our incredible momentum.

Advised senior business leaders on key strategic and actionable decisions to optimize growth, revenue, go-to-market, and sustainability. Recent client engagements included:• Integris Pension Mgmt Corp. - A world-class pension for business owners, incorporated professionals & high valued employees• Chapeau (a PureFacts Company) - A.I. for financial institutions• AvisoWealth - the new $100B+ integrated wealth management firm supporting Canada's credit unions and independent financial organizations • Meridian - Canada's 2nd largest Credit Union• ThriveWealth - an exciting, innovative and fast-growing $2B+ wealth advisory firm• Prior engagements: RBC Wealth, First Asset Advisory, IPSG, Turnbull WealthAdvisory Board appointments: • Canadian Securities Institute (CSI) | Moody's Analytics • Link Investment Management Inc.

Toronto, Ontario, Ca

In 2018, Qtrade was acquired by Desjardins/Cooperators and was merged with Credential Securities and NEI Investments becoming AvisoWealth.• Key leadership role building one of the most successful and fastest growing wealth and asset management businesses in Canada• Conceived and co-founded Qtrade Wealth Management to transform the wealth management business model and strategy for many of Canada's leading Credit Unions, Banks, Trust Co.’s, Insurance Co.’s, Independent Investment Managers (ICPMs)• Delivered $12+ billion in AUA/AUM growth and tripled revenues• Led a national team of 6 VP's and 500+ investment advisors• Executive oversight of the wealth management divisions at several Credit Unions and the IIROC divisions at two of Canada's largest Insurance Companies (Canada Life & Sun Life Financial) • Senior Executive Committee | Co-Chair Wealth & Asset Management Committee | Credit Union Wealth Management Governance & Steering Committee• Board Director, Qtrade Securities Inc. (IIROC Dealer) & Qtrade Asset Management Inc. (MFDA Dealer)

Toronto, On, Ca

• Partner responsible for driving growth for a private-equity controlled portfolio company, taking it from 90 to 354 franchise and corporate owned locations in Canada and the US • Recognized as the fastest growing retail health & wellness company in North America • Multi award-winning franchise owner

Toronto, Ontario, Canada, Ca

• Delivered unprecedented sales and revenue growth for this Schedule 1 Bank specializing in customized lending solutions by forging strategic b2b partnerships with Chartered Banks, Credit Unions, Financial Advisory, and Mortgage Brokerage firms, and by revitalizing a b2c direct sales/service channel

Melbourne, Victoria, Au

• Led a complex business transformation impacting over 1200 employees in multiple Canadian cities resulting in significant operational efficiencies, GOE reductions, revenue lift, enhanced customer satisfaction ratings and employee engagement scores• Built a state-of-the-art multi-lingual 130-seat Customer Contact Centre in Montreal serving corporate (b2b) and individual (b2c) clients globally

Toronto, Ontario, Ca

• Led large business units of 500-900 employees in both Calgary and Southern ON through complex organizational and cultural transformations resulting in unprecedented record sales, revenue growth and major turnarounds in customer experience ratings and employee engagement scores

Toronto, Ontario, Ca

Pioneered new wealth and asset management divisions from start-up through high growth phase:• CIBC Private Wealth - Customized Financial Planning• CIBC Trust - Discretionary Investment Management, Estate & Trust Services• CIBC Securities - Mutual Funds & Managed Portfolios• CIBC Investor's Edge - Online Brokerage

Ivey Leader Certificate, Strategic Leadership - Business Transformation, Technology

Executive Education, Finance And Financial Management

Partners, Directors And Senior Officers (Pdo)

Fellow, Canadian Securities Institute (Fcsi®)

Executive Education, Business Innovation

Fellow, Institute Of Canadian Bankers (Ficb®)

Executive Leadership Development, Strategic Thinking & Organizational Transformation

Ocad Honours, Marketing