Barry Freeman Email and Phone Number
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I excel in helping organisations to navigate complexity, scale, and establish sustainable growth across sectors - with measurable, high-impact results demonstrated over a series of key leadership positions. My strength is in forward-thinking, harnessing a passion for innovation and a drive to challenge the status quo to elevate business performance. My ability to thrive in fast change environments permeates all levels of a business and has driven the required momentum to deliver several transformations of legacy businesses into agile, innovative market leaders that are future-focused and optimally synergised within their respective value chains - converting profit and revenue opportunity.My achievements include growing the non-auto and consecutively the consumer arm of Carsales, now an ASX50 organisation through innovation and new partnerships, including delivering revolutionary digital payments capability as the first in the sector to place a vehicle transaction on the New Payments Platform. Previously, I stewarded Carsales’ investment and transformation of Redbook Inspect, driving 10x growth, clear market leadership, world-class NPS at 80+, 3x industry high margins via partnerships and digitally integrated backbone.Most recently, I have led the transformation of a significant Carsales business by identifying new growth opportunities in a mature market. Through the development of strategic partnerships and delivery of necessary business restructuring, I have refocused the business on profit delivery and prepared it for its next stage of growth and/or exit.Please feel free to connect.
Redbook Inspect
View- Website:
- redbookinspect.com.au
- Employees:
- 28
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Ceo Redbook Inspect And OlasioRedbook InspectMelbourne, Vic, Au
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Egm - Investments And Strategic PartnershipsCarsales.Com.Au Jun 2023 - Nov 2024Melbourne, AuTasked to oversee an eight-figure portfolio of Australian company investments, including the development of new investment strategies and business cases to add to the Carsales portfolio and deliver strong growth in a mature market, including the evaluation, early-stage investment and development of global partnerships to pursue new cutting-edge EV battery technology solutions. This also included portfolio GM responsibilities, overseeing the performance of two major businesses with involvement in their strategy, daily operations and management of a team of ~110. Over the year I successfully de-risked a major Carsales business, strengthening its financial position while driving a lateral play, broadening its reach and access to market through the initiation of new strategic partnerships with road clubs and other membership organisations. -
Cco/Ceo & DirectorRedbook Inspect Jul 2016 - Jun 2023Richmond, Vic, AuStewarded Carsales’ investment in a small inspection business acquisition, before being appointed as CCO and CEO to scale the organisation into a national concern and integrate it into the Carsales group, leading an extended team of ~60 and serving as member of the Board of Directors.During this time, I 10x the business from 6 figures to 8 figures of revenue and significantly enhanced profit contribution, addressing market challenges by transforming the organisation into a tech-first business with a SaaS platform and entirely bespoke and in-house service platform and dynamic field/ERP app integration.
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Head Of Payments & Board Observer, Assembly PaymentsCarsales.Com.Au Jul 2018 - Jul 2019Melbourne, AuIntegration role, bringing several start-ups into the Carsales fold and drive a digitally seamless CX through payments integration across the Carsales network. This role delivered and integrated a first-to-market digital payments solution into Carsales as the first to place a vehicle transaction on the New Payments Platform (NPP), while successfully earning consumer trust in the digital payment solution through design of a unique escrow-type transaction.
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Consumer And Innovation Director - Carsales(Director Redbook Inspect)Carsales.Com.Au Apr 2017 - Jul 2018Melbourne, AuTapped to drive greenfield opportunities for growth of the consumer business, including non-auto revenue assets, including bicycles, boats and caravans. During this time, I doubled consumer arm revenue, delivered significant growth in ARPU with reductions in time to sell through the launch of a concierge product to handle end-to-end sale including improved photography and improved time to conversion / shortened the time needed to list a vehicle with an AI tool identifying specific vehicles right down to badge using a single image.
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Gm Consumer And Innovation - Carsales (Non-Executive Director)Carsales.Com.Au Apr 2016 - Jul 2018Melbourne, AuLeading consumer innovation through commercial partnerships, investments and integration across the Carsales network. - Non-Executive Director - Redbook Inspect P/L- Board Member (alt) - Assembly Payments
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General Manager - ConsumerCarsales.Com.Au Nov 2014 - Jul 2018Melbourne, AuStrategic and Commercial head for all Carsales Consumers (Buyers, Sellers and Researchers). Responsible for setting strategic priorities, building commercial partnerships, investments and acquisitions, product guidance, performance oversight, digital continuity, big-data analysis, budgeting and project development. Commercial and competitive landscape assessment with a focus on new business initiatives.Board of Directors - Auto Inspect P/Lcarsales.com Ltd. is a publicly owned ASX100 company with standings in iCar Asia, Webmotors Brazil and SKENCAR in South Korea.
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General Manager - Private SellerCarsales.Com.Au Aug 2013 - Nov 2014Melbourne, AuStrategic and Commercial leadership of the near $70M Private revenue stream. Responsible for setting strategic priorities, product guidance, performance oversight, personnel management, budgeting and project development.Commercial and competitive landscape assessment with a focus on new business initiatives.carsales.com Ltd. is a publicly owned ASX100 company with standings in iCar Asia, Webmotors Brazil and SKENCAR in South Korea.carsales is Australia’s leading online automotive classifieds business. The company owns and operates a portfolio of automotive and related industry websites including Australia’s number one automotive classifieds website, carsales.com.au, and ten of the top twenty automotive sites as measured by average daily unique browsers. The Company also owns and operates Australia’s number one and two motorcycle and marine classifieds websites, bikesales.com.au, bikepoint.com.au, boatsales.com.au and boatpoint.com.au. Private revenue management across:-Carsales.com.auCarpoint.com.auBikeSales.com.auBikepoint.com.auTruckSales.com.auCaravanCampingSales.com.auFarmMachinerySales.com.auConstructionSales.com.auEquipmentSales.com.auBoatsales.com.auBoatpoint.com.au
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Group Manager Leisure, Lifestyle And IndustryCarsales.Com.Au Apr 2012 - Aug 2013Melbourne, AuEngaged to drive change - enticing dealerships out of print-heavy marketing approaches and onto Carsales’ digital platforms. During this time, we delivered double-digit revenue and profit growth and established the top two websites in the market by transitioning and rebranding the sites to align with the Carsales business.
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National Sales And Dealer Services ManagerCarsales.Com.Au Sep 2010 - May 2012Melbourne, AuManagement of National Sales and BDM team responsible for non-automotive clients.Overseeing Dealer relationships.
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Business Development ManagerCarsales.Com.Au Aug 2007 - Sep 2010Melbourne, AuBusiness Development for Marine and Industry Websites. Looking after Victorian, South/West/North Australian and International Business.Consistently a high achiever with multiple sales awards over 3 years.Company wide highest sales achiever awarded in third year.
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Founding PartnerYellowfin Global Sep 2013 - Mar 2017Co-founded YellowFin to help bring innovative products to market and launch new businesses into Australia.
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Co-FounderConcept Engine Feb 2009 - Dec 2013Melbourne, AuFounded a start-up with an innovative new SMS marketing SAAS platform offering low-cost, effective marketing for delivery of SMS-based campaigns - reducing barriers to entry and setup. -
Senior Business Development ManagerLinde Material Handling Australia Jul 2006 - Aug 2007Sydney, Nsw, AuDevelopment of materials handling equipment business. Individual clients between $20,000 and $2M.Achieved largest non-fleet deal in the companies history in first 2 months of role. -
FounderVisual Opus Jan 2005 - Jan 2006Digital design startup. Saw enormous traffic and sales growth through socially driven marketing. Business sold in 2006 to an existing graphic design firm.
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Senior Account ManagerTsa Telco Group 2002 - 2006West Perth, Western Australia, AuSenior leader acting as a telecommunications consultant to a wide variety of SME and corporate clients. Responsible for liaising on all facets of a companies telco requirements with a desire to reduce costs and improve efficiencies.
Barry Freeman Skills
Barry Freeman Education Details
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Swinburne University Of TechnologyApplied Science In Computing And Advanced Technologies. Business Marketing -
Victorian Business CollegeAnd Related Support Services
Frequently Asked Questions about Barry Freeman
What company does Barry Freeman work for?
Barry Freeman works for Redbook Inspect
What is Barry Freeman's role at the current company?
Barry Freeman's current role is CEO Redbook Inspect and Olasio.
What is Barry Freeman's email address?
Barry Freeman's email address is ba****@****sale.se
What is Barry Freeman's direct phone number?
Barry Freeman's direct phone number is +613909*****
What schools did Barry Freeman attend?
Barry Freeman attended Swinburne University Of Technology, Victorian Business College.
What are some of Barry Freeman's interests?
Barry Freeman has interest in Management, Children, Internet, Education, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, New Tech.
What skills is Barry Freeman known for?
Barry Freeman has skills like New Business Development, Strategy, Start Ups, Management, Sales Management, Sales, Marketing, Business Development, Entrepreneurship, Leadership, Online Advertising, Marketing Strategy.
Who are Barry Freeman's colleagues?
Barry Freeman's colleagues are George Koulentakis, My Ly, Denise Cosmetatos, Talya Schumacher, John Guerin, Stas Baidin, Arthur Kondrajian.
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