Barry Horn Email & Phone Number

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

Ontario, Canada

Product Development Specalist focusing on gluten free baked goodsBarry GF Foods is a consultation freelance company that will assist in developing new products or improving existing formulasWill provide bench samples for approvalWill travel to your facility for plant trialsWill write full SOPOnce approved formula and SOP will be turned over

• Collaborated with the marketing team to develop engaging and sales-oriented content.• Generated innovative formula ideas aligned with sales flyers and product offerings.• Discussed and brainstormed formula ideas with the social media manager and Marketing Manager.• Delivered developed formulas and recipes for approval, meeting quality standards and brand guidelines.• Created easily understandable recipes with clear instructions for home bakers.• Developed captivating taglines and titles for recipes, highlighting unique features and benefits.• Conducted market research and analyzed customer trends to optimize recipe development.• Aligned content with the overall marketing strategy, ensuring consistency in messaging and branding.• Stayed up-to-date with industry trends, competitor activities, and emerging content formats.

• Improved formulation and taste of a new bun product, collaborating with the R&D team.• Developed production procedures using specialized food processing equipment• Created Standard Op for new bun trials• Improved formulation and procedures for the current pizza line, enhancing taste and shelf life.• Explored new ingredients and techniques for new flatbreads.• Collaborated with Quality Assurance team to ensure safety and quality standards.• Provided technical expertise to cross-functional teams

Oakville, Ontario, Canada

• Conducted market analysis to identify target demographics within the specialty foods industry, enabling targeted marketing efforts and tailored messaging.• Prepared and delivered presentations showcasing new product concepts and innovations, highlighting unique selling points and market potential.• Collaborated with the marketing team to develop comprehensive marketing plans for new product launches, incorporating branding and promotional activities.• Ran lab and plant trials to test and refine product formulations, ensuring optimal taste, texture, and nutritional profile.• Sourced new ingredients high in fiber and proteins to enhance the nutritional value and market appeal of products.• Determined costs associated with product development, production, and packaging for pricing competitiveness and profitability.• Developed nutritional tables for packaging, accurately highlighting product content and benefits.• Wrote Standard Operating Procedures (SOP) and Product Specifications to maintain consistency and quality.• Conducted market research and competitor analysis to identify market opportunities and consumer preferences.• Utilized consumer feedback and research data to refine product positioning, messaging, and packaging designs.10 years Culinary Arts 10 years Food Science and Ingredient Food Safety HACCP and BRC Audits Industrial/Commercial Kitchen Gluten Free/ Low Carb/ Keto

Greater Toronto Area Metropolitan Area

• Managed day-to-day operations, overseeing all aspects of the business.• Developed and executed marketing strategies to increase brand visibility, expand market reach, and drive sales growth.• Conducted market research and competitor analysis to inform product development and marketing strategies.• Collaborated with cross-functional teams to develop and launch new gluten-free products.• Created and implemented comprehensive marketing plans, including brand positioning and promotional campaigns.• Managed retail relationships with major retailers, negotiating contracts and optimizing product placement.• Oversaw customer service operations, addressing inquiries and complaints promptly.• Trained baking staff on standard procedures, ensuring consistent product quality and production efficiency.• Developed and implemented process controls to streamline operations and reduce costs.• Led the development and implementation of a Hazard Analysis and Critical Control Points (HACCP) plan.• Managed cash flow, budgeting, and financial aspects of the business.• Analyzed sales data and consumer feedback to identify market trends and customer preferences.• Conducted market analysis to identify target demographics for targeted marketing efforts.

Greater Toronto Area Metropolitan Area