Barry R. Hix, Mba, Mph Email and Phone Number
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Barry is a commercial advisor to early stage, innovative companies in medtech, digital health, and life sciences.Barry's commercial experience includes leading a broad cross-section of organizations with very different levels of commercial maturity, ranging from venture funded, early commercial stage entities to private equity owned organizations with more than $200 million in annual sales. This experience has required him to lead organizations into and through early commercial stage activity (market preparation, product development, and product launch), acquisitions, mergers, force expansion, and asset restructuring. As a marketer, Barry’s experience includes developing and executing the launch strategy for more than 20 medical technologies and services targeting an array of healthcare specialties and patient communities. As a sales leader, Barry has led direct and indirect sales forces with greater than 250 direct sales professionals and 150 indirect professionals (sales agents and distributors). He has also developed and led national account teams responsible for securing favorable access and coverage decisions with both private and public payors in the medical device and pharmaceutical industries. Finally, Barry often plays the role of wedding planner between novel technologies and mature enterprise organizations. His track record includes igniting and securing strategic partnerships between early commercial stage companies and the Fortune 100.
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Co-Founder, Chief Commercial OfficerVector Science & TherapeuticsUnited States
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Advisor, Commercial Excellence, Life Science, Medtech, And Digital HealthSix Bridges Advisors May 2023 - PresentSix Bridges Advisors come alongside founders and commercial leaders of pre- and early-commercial stage MedTech, digital health, and medical device organizations to accelerate the introduction of novel products and solutions into high-potential healthcare markets. Our team, distinguished by depth of experience, equips US- and international-based innovators to navigate the path to launch, adoption, and trajectory in U.S. healthcare markets with purpose, precision, and staying power.
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Chief Executive OfficerVizbodx Sep 2024 - PresentVizbodx brings the power of AI-enabled infrared medical imaging (medical thermography) to medical professionals in sports medicine, orthopedics, regenerative medicine, and occupational medicine. With Vizbodx as a complement to the physical exam, physicians and clinicians are able to unlock unique insights into the human body. Recovery begins with Discovery! -
Board MemberChillshark Inc Jul 2024 - Present -
Managing DirectorHix Group, Llc Apr 2010 - Jun 2023Birmingham, Alabama, UsHix Group provides commercial strategy consulting to domestic- and international-based life science and MedTech organizations seeking to establish and expand their footprint in the U.S. market. Distinctive competencies for Hix Group include commercial strategy, business development, health economics, reimbursement, and healthcare policy. -
Chief Executive OfficerCadence Biomedical Sep 2014 - Dec 2015Cadence Biomedical is an early commercial-stage medical device company headquartered in Seattle, Washington. The company’s primary commercial product, Kickstart, is a neurorehabilitation device designed to accelerate a recovery to walking in stroke, multiple sclerosis, spinal cord injury patients and in individuals with other progressive neurological conditions. -
General Manager, Healthcare And Life Sciences3Cinteractive Apr 2010 - Dec 2013Boca Raton, Florida, Us3C empowers leading brands and retailers to develop deeper, more valuable relationships with their customers. Through its mobile marketing services, 3C extends the connection between customers and brands, driving increased loyalty, brand awareness, and results. -
General Manager, Evp, Empi DivisionDjo Aug 2008 - Mar 2010Dallas, Tx, UsWhile leading Empi (privately held, Blackstone), the company achieved record sales in 2008 and 2009 ($235MM), outpacing market growth by 4x, and improving EBITDA YOY from 14% to 34%. The improved financial position for Empi was secured during a time when the organization faced significant headwinds in the market and internally, including a difficult economic cycle for the orthopedic and physical therapy markets, the merger with DJO Global, and the sale of the company's physical therapy soft goods division to Patterson Medical. -
Executive Vice President, Sales, Marketing, And Managed Markets (Access And Reimbursement)Djo Nov 2006 - Jul 2008Dallas, Tx, UsSuccessful product launches in the nerve stimulation, traction, dysphagia and drug delivery markets proved to be growth drivers that enabled YOY records for sales, clinic penetration, physician prescription volume, and EBITDA. Existing portfolio and introductory products were supported by expansion of the direct sales force to extend reach to primary care physicians.
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Vice President, Marketing & Managed Care (Access And Reimbursement)Djo Jul 2005 - Oct 2006Dallas, Tx, UsThe creation of the managed care account team, combined with the increased commitment to payor utilization analytics, resulted in increased contract penetration and pricing stability across the commercial and workers compensation payor segments.
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Managing DirectorHix Group, Llc Oct 2002 - Jul 2005Birmingham, Alabama, UsHealthcare consulting business dedicated to developing and executing commercialization strategies (physician, payor, and consumer) for pharmaceutical companies, medical device companies, and health systems. Clients included Optas (now Dendrite), 3M Pharmaceuticals, Pfizer, NeoStar Sports Entertainment/Dan Marino, EDG Partners/Geisinger Health System, Smith & Nephew, and Encore Medical/Empi.
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Vice President, Strategy/Strategic AlliancesHealthsouth Apr 2000 - Sep 2002UsCreated and directed the Strategic Alliance team to oversee product line development for inpatient and outpatient rehabilitation and surgical facilities. Strategic collaboration with pharmaceutical and medical device companies resulted in the development of commercialization plans (including physician and consumer marketing strategies) to drive adoption of new, differentiated technologies into targeted communities and across the HealthSouth asset base. -
Sr. Natl Acct ExecMerck & Co., Inc. 1989 - 2000Negotiated preferential formulary positioning for acute and chronic medications across the Merck portfolio with managed care organizations, GPOs, and national health systems.
Barry R. Hix, Mba, Mph Skills
Barry R. Hix, Mba, Mph Education Details
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Georgia Institute Of TechnologyMarketing -
Emory UniversityPublic Health
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Georgia State University - J. Mack Robinson College Of BusinessMarketing
Frequently Asked Questions about Barry R. Hix, Mba, Mph
What company does Barry R. Hix, Mba, Mph work for?
Barry R. Hix, Mba, Mph works for Vector Science & Therapeutics
What is Barry R. Hix, Mba, Mph's role at the current company?
Barry R. Hix, Mba, Mph's current role is Co-Founder, Chief Commercial Officer.
What is Barry R. Hix, Mba, Mph's email address?
Barry R. Hix, Mba, Mph's email address is ba****@****ail.com
What is Barry R. Hix, Mba, Mph's direct phone number?
Barry R. Hix, Mba, Mph's direct phone number is +120593*****
What schools did Barry R. Hix, Mba, Mph attend?
Barry R. Hix, Mba, Mph attended Georgia Institute Of Technology, Emory University, Georgia State University - J. Mack Robinson College Of Business.
What are some of Barry R. Hix, Mba, Mph's interests?
Barry R. Hix, Mba, Mph has interest in Golf, Georgia Tech Athletics, Tennis.
What skills is Barry R. Hix, Mba, Mph known for?
Barry R. Hix, Mba, Mph has skills like Strategy, Product Launch, Healthcare, Medical Devices, Leadership, Strategic Partnerships, Strategic Planning, Management, Sales, Crm, Product Development, Cross Functional Team Leadership.
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