Freelance Creative Consultant at Electric Road Design, I embraced the opportunity to develop innovative concepts and themes for bespoke events. Managing end-to-end event production processes allowed me to showcase my skills in space planning and material sourcing, ensuring seamless execution and memorable experiences. I provided comprehensive creative services to clients, including interior design solutions and marketing collateral development, leveraging my expertise to drive successful outcomes.Highlights included:* Sydney World Pride at KX hotel - Pride party Palace - including: concept design, 5 levels of scenic design for installation, branding, entertainment selection, talent management, and marketing.* Sydney’s Premier Halloween Event at Metro Theatre - including: concept design for 3 unique themed rooms of scenic, including building custom props for installation, branding, entertainment selection, show and costume design, talent management, and marketing.* See Saw clothing - Interior design - including space planning, furniture selection, scheduling, working to tight budget, and marketing collateral for new brand wear.colour

Built strong relationships with industry stakeholders and achieved significant sales milestones, securing high-profile contracts designed by award-winning architects and designers, including Woods Bagot, Bates Smart, Hassell Studio, Gensler, WMK, Futurespace, PTID, and DWP Suters, for projects across Australia. Demonstrated leadership by providing expert guidance to the Sales Team, new hires, and sales supports and spearheaded product development initiatives to effectively meet market demands, sourcing new suppliers, customising and updating existing products and providing end to end custom furniture solutions..Key Achievements:* Awarded Salesperson of the Year in both 2016 and 2019.* Set a new sales record in 2016 by achieving $7.4 million in sales, exceeding the budget by 200%.* Regularly secured contracts over 1M. Including 1PS - WSU by Woods Bagot - Parramatta Square Sydney | 4PS - 33 floors - 3 Government Departments - Parramatta Square Sydney | 3-5PS - Parramatta square | Constitution Place by Bates Smart - Canberra Sydney | Commonwealth Bank Place by Hassell Studio - North & South Building upgrade - Sydney | Engineering Hub by Hassell Studio - Parramatta Sydney | PWC by Futurespace - Barangaroo Sydney | Macquarie University Library by Woods Bagot - Sydney | * The first salesperson to reach $50 million in sales (2009 - 2019), and was on target to reach 60M by mid 2022, highlighting consistent excellence in driving revenue, * Frequently dominated furniture specifications on high-profile projects through solution selling, sourcing outside the core range when necessary, value engineering, and designing new products if required. Consistently delivered solutions to complex furniture needs where others often said no.* Played a key role in the Samsung X Stylecraft TV launch at Sydney’s Crown Casino in 2021, including space planning, furniture and accessories selection, and coordination of bump-in, placement, and styling.

* Maintained a track record of excellence as a Sales Consultant, earning recognition as Sales Person of the Year three times in 2011, 2012, and 2014, reflecting consistent high performance and dedication to achieving sales targets.* Exhibited proficiency in securing a significant portion of available specifications from specifiers, showcasing strong rapport-building skills and a deep understanding of client needs.* Won significant contracts, including securing a 1M+ contract in 2011 to supply loose furniture for the Macquarie University Library project, designed by Woods Bagot, highlighting strategic negotiation abilities and industry expertise.* Built long-term client relationships and revenue growth by servicing a diverse database of over 40 interior design firms, architects, builders, and project managers, predominantly catering to Blue Chip, Commercial, High-end Hospitality, Government, and University projects.* Innovated product development strategies by introducing new and enhanced product lines to meet evolving market demands, collaborating closely with suppliers and manufacturers to expand Stylecraft's product range and enhance its competitive edge in the market.

Demonstrated exceptional negotiation skills by finalising a $200K furniture supply contract with the prestigious W Hotel in Hong Kong, showcasing strategic prowess in securing high-value agreements.Successfully revitalised relationships with key clients, including Siren Design, Kann Finch, Mirvac, and HBO, fostering renewed trust and loyalty to ensure sustained business partnerships.Played a pivotal role in securing specifications for prominent projects, rebuilding confidence and paving the way for repeat business opportunities within the industry.Conducted engaging showroom tours tailored to interior design and architectural clients, facilitating immersive experiences to showcase product offerings and foster client engagement.Key Achievements:* Contributed to the successful launch of HUB Furniture's inaugural Sydney showroom, supporting the company's expansion efforts and bolstering its market presence.* Innovated sales presentations and tools in response to evolving market trends, enhancing the company's competitive edge and customer engagement strategies.* Spearheaded the design and implementation of a comprehensive monthly newsletter for HUB, showcasing product updates and company news to strengthen customer relationships and brand awareness.

Various roles specialising in Contract and Temp Talent in the 'new media' formats emerging. Placing the best local and international talent including website designers, multimedia designers, animators and programmers. Senior Account Manager | Aquent // June 2001 - February 2003Senior Consultant | Mills Harding // November 2000 - May 2001Senior Consultant | Greythorn Recruitment // March 2000 - November 2000Multimedia Specialist | MultiMedia People // September 1998 - February 2000

Graphic Designer / Art Director. Titles included: Catalogue magazine - Art Director - monthly fashion bible.Oyster magazine - sole Art director on 2 publications, including mast head redesign, and layout update.3D magazine, Sydneys premier free weekly dance culture newspaper. HIghlights included, creative for over 120 front covers, page layout, including design updates, and creative services for advertisers.26 red - art director - under 18's street publication.