- Lead the Search Marketing department for ICON, inclusive of Paid Search (SEM), Organic Search (SEO) and Affiliate Marketing for 15+ clients, annual media buy of $25MM.- Ensured operation of the department, including management of search professionals.- Developed long-term execution plans for the SEM, SEO and Affiliate marketing team, proving direction on planning for all client accounts inclusive of lead generation, e-commerce, brand awareness, direct response and performance marketing.- Collaborated with clients to understand business goals to translate into effective marketing campaigns across SEM, SEO and Affiliate.- Led the business development by auditing and assessing the accounts of paid search prospects, devising / presenting ICON’s capabilities, and assessing prospect’s profitability.- Effectively presented strategic and tactical plans to clients, staff and internal teams.- Presented business concepts and client objectives to identify opportunities for campaign expansion and growth. Used business scenarios to provide ICON with business growth with new media/marketing verticals.- Sets performance goals and conducted periodic performance reviews with the Managers, in concert with the HR policies of ICON International.- Works with Managers on setting the search strategy for individual clients, including KPIs and goals, budget recommendation, keyword approach, bid strategies, expansion opportunities, etc.- Responsible for the strategic level relations between the department and ICON’s clients’ management teams, ensuring work is completed and according to the timeline and agreed-upon roadmap.- Works with the Manager to ensure all client expectations are met, supports the Manager on any issues and assigns periodic audits of ICON’s search account to ensure efficiency and adherence to best practices.

Founded in 2020, Prevision Digital Solutions is a team of digital marketing experts with over 15 years of marketing experience. Our experts from multiple areas of digital marketing collaborate to create strategies that generate both immediate and long-term results.Prevision Digital Solutions offers services in paid search marketing, organic search (SEO), affiliate marketing, programmatic display advertising, data analytics, social media & creative services.Services:- Research and Auditing- Search Engine Optimization- Paid Search Marketing- Social Media Marketing- Affiliate Marketing - Email / CRM Marketing- Programmatic Media- Remarketing (RT+CVM)- Analytics and Attribution- Creative and Studio Services- Content Development- Conversion Optimization

● Scaled and grew paid search campaigns in Google and Bing to meet and exceed goals in newcategories and verticals with monthly budgets over $4MM across Google Ads and Bing Ads.● Tested and managed new categories and verticals to grow volume from new sources that include mid-to-upper funnel intent keywords.● Led new testing and growth initiatives in areas like campaign expansions, ad copy testing,landing page testing, etc.● Performance vs. forecast on key metrics like conversions, customer acquisition costs, andrevenue against your monthly and annual goals.● Company trends and metrics around revenue growth, LTV expansion, Payback and customer satisfaction.● Analyzed and optimized campaigns using Google and Bing reporting tools, with the ability to identify trends to test, learn, and optimize campaigns quickly. Write & test ad copy to improve click-through-rate, conversion rate, and revenue.● Analyzed large data sets in Excel and other analytics tools to see how key metrics work together to hit forecasts and grow the business.

• Collaborate with Marketing leadership team to build the strategy for the optimization of FactSet website and the digital footprint across all channels to enhance traffic, conversion and leads.• Identify, plan, execute and report on FactSet’s digital omni-channel media strategy (including SEO/SEM/Display/ABM/Social/Affiliate). Manage organic search engine performance and goal-setting based on site impressions, CTR, traffic, and conversions.• Manage paid media campaign optimization and strategy in collaboration with Marketing teams to ensure better visibility on dedicated topics and areas according to marketing priorities and themes. Identify trends and insights and optimize spend and performance based on insights.• Manage FactSet website, including site architecture and messaging in collaboration with Marketing teams, as well as put in place responsive offers that enhances visitor experience and conversions.• Develop quality keyword analysis and portfolios across all solutions using SEO tools and resources. Collaborate with marketing teams to create high-quality content around important, relevant terms, and retirement of obsolete content; manage key conversion points in the marketing funnel and grow number of marketing qualified leads.• Define key metrics, data points, and performance indicators. Collaborate with Marketing’s data analysis function to gather, analyze, interpret data, share results and recommendations with the global team.• Collaborate with internal and external stakeholders such as SMEs, Sales teams, digital agencies and providers to proactively increase performance (awareness, leads) and of SEO, SEM, Display and various digital channels on FactSet properties (.com, landing pages). • Evaluate emerging technologies, stay up-to-date with latest trends. Serve as digital media expert and provide guidance to support the creation and execution of dedicated advertising campaigns on digital networks in coordination with Marketing teams.

• Report directly to the Sr Vice President of Data/Analytics and managed a team of Jr Analyst within D&A group. Part of team accountable for $10-12M in annual marketing budget and $5M in annual agency revenue for Digital and Offline media.• Led the planning, forecasting, analysis of prospect acquisition marketing efforts as it pertains to Digital Marketing, Website Measurement, CRM, Direct Mail, & Print. Developed and executed analysis for acquisition results against forecasts, industry trends, market conditions and competitor marketing data.• Partnered with analytical stakeholders (internal account managers, internal media buyers and external clients) to provide strategic thought leadership with analytics tools and reporting initiatives.Managed analyses for Website Measurement, Customer Acquisition, and Media Channels inclusive of Paid Search, SEO, Display, Social Media, Email, Incentivized and Retargeting/Prospecting programs. • • Responsibilities include ad-hoc analysis (marketing and fractional attribution modeling, when-in analysis, linear and multivariate regressions, correlations, KPI analysis, etc.), weekly or monthly reporting/summaries/key insights, dashboard reporting creation/maintenance.• Developed forecasts and trend analysis, produced reporting ranging from campaign-level to business-level, including test analyses. Forecasted annual plans and promotional campaigns to provide account management/clients with benchmark and expected results analysis.• Drove new strategies that improved acquisition results inclusive of test design, audience segmentation/rotation, list segmentation, channel expansion, model optimization, offer cadence, search innovation etc.• Managed advertising campaign management via DoubleClick. Responsibilities included campaign creation, campaign management, digital trafficking, pixel creation and integration. Also inclusive of developing measurement plan, tag implementation, setup and installation via Tag Manager.

• Report directly to the Director of Data/Analytics and Director of Search Marketing at Media Horizons• Responsible for planning, forecasting, reporting, trend analysis and coordination of Direct Response marketing efforts as it pertains to Direct Mail, Print, DRTV, Digital and CRM. Developed and executed reports that clearly conveyed information, as well as discover trends that fueled growth.• Developed forecasts that range from campaign-level to business-level, producing data reports ranging from campaign- to business-level, including test analyses. Forecasted annual plans and promotional campaigns to provide account management/clients with the data needed to make strong decisions.• Lead digital analyst for our digital clients for SEM, SEO, Display, Social Media, Email and Retargeting/Prospecting campaigns. Responsibilities include ad-hoc analysis, weekly reporting/summaries/key insights, dashboard reporting creation and maintenance.• Created/maintain dashboard reporting for clients and develop presentations that explain results.• Provide support to Upper management (both internal and external) for budget development.• Manage day-to-day Paid Search efforts across multiple search engines (Google Adwords, Bing Ads, etc.) for various clients that include Lightning Labels, Discount Labels, Africa Imports and Judge Tools.• Create, maintain, optimize and report on all aspects of Paid Search campaigns in Google Adwords, Bing Ads, and other Search Partners.• Responsibilities include campaign planning/budget/execution, keyword research (discovery and expansion), customer retention and acquisition, ad creative copy, campaign optimization, and manage new search channel expansion.• Grow/optimize campaign success through A/B testing, channel expansion, search innovation, direct response, prospecting, etc.

• Report directly to the Director of Data/Analytics at Media Horizons• Assisted in planning, forecasting, reporting, trend analysis and coordination of Direct Response marketing efforts as it pertains to Direct Mail, Print, DRTV, Digital and CRM. Developed and executed reports that clearly conveyed information, as well as discover trends that fueled growth.• Assisted in creating forecasts that range from campaign-level to business-level, producing data reports ranging from campaign- to business-level, including test analyses. Forecasted annual plans and promotional campaigns to provide account management/clients with the data needed to make strong decisions.• Digital analyst for our digital clients for SEM, SEO, Display, Social Media, Email and Retargeting/Prospecting campaigns. Responsibilities include ad-hoc analysis, weekly reporting/summaries/key insights, dashboard reporting creation and maintenance.• Maintain dashboard reporting for clients and develop presentations that explain results.• Provide support to Upper management (both internal and external) for budget development.

• Lead analyst and operations manager for CVR Marketing’s 10 clients, responsible for day-to-day analysis, operations and implementation. • Perform analysis of client’s marketing channels which include SEM, Affiliate Marketing, Amazon Storefront, Shopping.com CPC business. Perform daily, weekly, and monthly analyst of overall health of business channels• Perform ad-hoc analysis duties, A/B testing, e-commerce metrics analysis and post-mortem wrap up of all daily business and testing environments• Created and maintained all business report templates and wrap up reports for previous day, week, month, GAP Analysis, SWOT Analysis, etc.• Manage operational duties for all business channels which include initial marketing plan, implementation/plug-in, campaign setup, and day-to-day optimizations duties for Google Adwords, Bing Ads, Amazon Storefront, Shopping.com, Shopzilla, Commission Junction. Initiated all sale, BOGO, key message events for all clients throughout all channels.• Day-to-day Search Engine Marketing duties include account structure and setup, ad copy/keyword optimizations, A/B testing, and maintenance

• Lead merchandise product planning and analytics for WWE, Inc's $15M annual e-commerce merchandise store WWE Shop, responsible for day-to-day WWE Shop business as it pertains to consumer products and top level business forecasting/planning/analysis• Manage the product, category, segment planning for WWE Shop. Execute product life cycle duties from planning stages, strategic implementation, marketing strategy, and execution of retailing• Product life cycle duties inclusive of web content, product launch on site, product descriptions, site categorization layout, strategic product site placement, assist with main page promotional space.• Forecast/Plan/Analyze all marketing plans as it pertains to products, promotional offers, BOGOs, etc. Also prepare post mortem results and key learning for a marketing promotions• Implemented promotional schedules , perform A/B tests for website/catalog/email campaigns, email/web traffic tracking and performance, perform post-mortem results for all web testing• Assisted in managing online merchandising which included product placement, category management, banner ads, and customer experience testing.• Direct the Business Spring/Fall product category growth, maintain, downtrend, strategy.• Manage inventory/fulfillment/procurement benchmarking and budget control/profitability duties.• Develop and compile various report templates; including high level updates, open to buy programs, daily output calendar, postage profitability, promotion profit contribution and product pricing templates for overall health of the business• Maximize profitability and new potential sales prospects across product and category channels and devise new ways to reduce logistics, material and operating costs

• E-Commerce Coordinator for WWE's e-commerce. merchandise store, WWE Shop.• Supervised all aspects of WWE Shop merchandise inventory fulfillment; including purchase orders, invoicing, stock management, complete product life cycle, marketing/sales/promotions, write off/inventory procedures, forecasting/trend analysis, sales/inventory reporting and analysis, and budget control duties.• Included in my day-to-day duties, managed two co-workers who assisted with Inventory. Also worked with our partners that handle fulfillment and website.• Highlights include supervising Inventory for WWE Shop during record revenue periods. WWE Shop grew from a 6 million annual business to $18 Million annually. Recorded record year over year Q4 Revenue and controlled department spending in recessed economy to above expected Q4 in 2009.

• Inventory Coordinator/Specialist for WWE's e-commerce. merchandise store, WWE Shop.• Maintain day to day WWE Shop inventory and fulfillment operations.• Assisted in all aspects of WWE Shop merchandise inventory fulfillment; including purchase orders, invoicing, stock management, complete product life cycle, marketing/sales/promotions, write off/inventory procedures, forecasting/trend analysis, sales/inventory reporting and analysis, and budget control duties.• Included in my day to day duties, worked with our order management, logistics and fulfillment services partners that handle fulfillment and website.

• Hired as Intern in Global Media Department and position specifically made into full time Merchandise Assistant, then position transitioned into Coordinator.• Began with extensive work in all aspects of Customer Service relations during peak holiday season for WWE's online merchandise store, WWE Shop.• Assisted with invoicing, payment, and customer repayment issues for WWE Shop

Coordinated events for BMW 3 Across America and BMW Ultimate Driving Experience. Contributed in strategic planning of live event/walk-up shows and post-event follow-up/post mortem for Octagon's BMW account. Organized details of BMW's events such as negotiating catering expenses, security, additional staffing and flight arrangements, etc. Synchronized market research and post-mortem wrap-ups with post-event surveys for BMW's demographic and target market, assisted in data entry for BMW sponsored contests, created post-event wrap-up reports with key learning/recommendations for future events. Assisted in market planning at Octagon which included coordinating background research/presentations on potential clients and devise program ideas for current Octagon clients.

Created and implemented fitness programs specifically tailored for each client with a 90% success rate in attainment of fitness goals.Applied sales and marketing techniques to attract potential new clients and retain current customers. Maintained personal sales requirements such as minimum sessions per quarter, session package sales, hot-lists for introductory sessions, client reports and fitness reports.