Barry Jordan Email & Phone Number

Stamford, CT, US

- Lead the Search Marketing department for ICON, inclusive of Paid Search (SEM), Organic Search (SEO) and Affiliate Marketing for 15+ clients, annual media buy of $25MM.- Ensured operation of the department, including management of search professionals.- Developed long-term execution plans for the SEM, SEO and Affiliate marketing team, proving direction on.

Founded in 2020, Prevision Digital Solutions is a team of digital marketing experts with over 15 years of marketing experience. Our experts from multiple areas of digital marketing collaborate to create strategies that generate both immediate and long-term results.Prevision Digital Solutions offers services in paid search marketing, organic search (SEO).

Austin, Texas, US

• Scaled and grew paid search campaigns in Google and Bing to meet and exceed goals in newcategories and verticals with monthly budgets over $4MM across Google Ads and Bing Ads.
• Tested and managed new categories and verticals to grow volume from new sources that include mid-to-upper funnel intent keywords.
• Led new testing and growth initiatives in areas like campaign expansions, ad copy testing,landing page testing, etc.
• Performance vs. forecast on key metrics like conversions, customer acquisition costs, andrevenue against your monthly and annual goals.
• Company trends and metrics around revenue growth, LTV expansion, Payback and customer satisfaction.
• Analyzed and optimized campaigns using Google and Bing reporting tools, with the ability to identify trends to test, learn, and optimize campaigns quickly. Write & test ad copy to improve click-through-rate, conversion.

Norwalk, Connecticut, US

• Collaborate with Marketing leadership team to build the strategy for the optimization of FactSet website and the digital footprint across all channels to enhance traffic, conversion and leads.
• Identify, plan, execute and report on FactSet’s digital omni-channel media strategy (including SEO/SEM/Display/ABM/Social/Affiliate). Manage organic search engine performance and goal-setting based on site impressions.
• Manage paid media campaign optimization and strategy in collaboration with Marketing teams to ensure better visibility on dedicated topics and areas according to marketing priorities and themes. Identify trends and.
• Manage FactSet website, including site architecture and messaging in collaboration with Marketing teams, as well as put in place responsive offers that enhances visitor experience and conversions.
• Develop quality keyword analysis and portfolios across all solutions using SEO tools and resources. Collaborate with marketing teams to create high-quality content around important, relevant terms, and retirement of.
• Define key metrics, data points, and performance indicators. Collaborate with Marketing’s data analysis function to gather, analyze, interpret data, share results and recommendations with the global team.

Norwalk, CT, US

• Report directly to the Sr Vice President of Data/Analytics and managed a team of Jr Analyst within D&A group. Part of team accountable for $10-12M in annual marketing budget and $5M in annual agency revenue for Digital.
• Led the planning, forecasting, analysis of prospect acquisition marketing efforts as it pertains to Digital Marketing, Website Measurement, CRM, Direct Mail, & Print. Developed and executed analysis for acquisition.
• Partnered with analytical stakeholders (internal account managers, internal media buyers and external clients) to provide strategic thought leadership with analytics tools and reporting initiatives.Managed analyses for.
• Responsibilities include ad-hoc analysis (marketing and fractional attribution modeling, when-in analysis, linear and multivariate regressions, correlations, KPI analysis, etc.), weekly or monthly.
• Developed forecasts and trend analysis, produced reporting ranging from campaign-level to business-level, including test analyses. Forecasted annual plans and promotional campaigns to provide account management/clients.
• Drove new strategies that improved acquisition results inclusive of test design, audience segmentation/rotation, list segmentation, channel expansion, model optimization, offer cadence, search innovation etc.

Norwalk, CT, US

• Report directly to the Director of Data/Analytics and Director of Search Marketing at Media Horizons
• Responsible for planning, forecasting, reporting, trend analysis and coordination of Direct Response marketing efforts as it pertains to Direct Mail, Print, DRTV, Digital and CRM. Developed and executed reports that.
• Developed forecasts that range from campaign-level to business-level, producing data reports ranging from campaign- to business-level, including test analyses. Forecasted annual plans and promotional campaigns to.
• Lead digital analyst for our digital clients for SEM, SEO, Display, Social Media, Email and Retargeting/Prospecting campaigns. Responsibilities include ad-hoc analysis, weekly reporting/summaries/key insights.
• Created/maintain dashboard reporting for clients and develop presentations that explain results.
• Provide support to Upper management (both internal and external) for budget development.

Norwalk, CT, US

• Report directly to the Director of Data/Analytics at Media Horizons
• Assisted in planning, forecasting, reporting, trend analysis and coordination of Direct Response marketing efforts as it pertains to Direct Mail, Print, DRTV, Digital and CRM. Developed and executed reports that.
• Assisted in creating forecasts that range from campaign-level to business-level, producing data reports ranging from campaign- to business-level, including test analyses. Forecasted annual plans and promotional.
• Digital analyst for our digital clients for SEM, SEO, Display, Social Media, Email and Retargeting/Prospecting campaigns. Responsibilities include ad-hoc analysis, weekly reporting/summaries/key insights, dashboard.
• Maintain dashboard reporting for clients and develop presentations that explain results.
• Provide support to Upper management (both internal and external) for budget development.

• Lead analyst and operations manager for CVR Marketing’s 10 clients, responsible for day-to-day analysis, operations and implementation.
• Perform analysis of client’s marketing channels which include SEM, Affiliate Marketing, Amazon Storefront, Shopping.com CPC business. Perform daily, weekly, and monthly analyst of overall health of business channels
• Perform ad-hoc analysis duties, A/B testing, e-commerce metrics analysis and post-mortem wrap up of all daily business and testing environments
• Created and maintained all business report templates and wrap up reports for previous day, week, month, GAP Analysis, SWOT Analysis, etc.
• Manage operational duties for all business channels which include initial marketing plan, implementation/plug-in, campaign setup, and day-to-day optimizations duties for Google Adwords, Bing Ads, Amazon Storefront.
• Day-to-day Search Engine Marketing duties include account structure and setup, ad copy/keyword optimizations, A/B testing, and maintenance

Stamford, CT, US

• Lead merchandise product planning and analytics for WWE, Inc's $15M annual e-commerce merchandise store WWE Shop, responsible for day-to-day WWE Shop business as it pertains to consumer products and top level business.
• Manage the product, category, segment planning for WWE Shop. Execute product life cycle duties from planning stages, strategic implementation, marketing strategy, and execution of retailing
• Product life cycle duties inclusive of web content, product launch on site, product descriptions, site categorization layout, strategic product site placement, assist with main page promotional space.
• Forecast/Plan/Analyze all marketing plans as it pertains to products, promotional offers, BOGOs, etc. Also prepare post mortem results and key learning for a marketing promotions
• Implemented promotional schedules, perform A/B tests for website/catalog/email campaigns, email/web traffic tracking and performance, perform post-mortem results for all web testing
• Assisted in managing online merchandising which included product placement, category management, banner ads, and customer experience testing.

Stamford, CT, US

• E-Commerce Coordinator for WWE's e-commerce. merchandise store, WWE Shop.
• Supervised all aspects of WWE Shop merchandise inventory fulfillment; including purchase orders, invoicing, stock management, complete product life cycle, marketing/sales/promotions, write off/inventory procedures.
• Included in my day-to-day duties, managed two co-workers who assisted with Inventory. Also worked with our partners that handle fulfillment and website.
• Highlights include supervising Inventory for WWE Shop during record revenue periods. WWE Shop grew from a 6 million annual business to $18 Million annually. Recorded record year over year Q4 Revenue and controlled.

Stamford, CT, US

• Inventory Coordinator/Specialist for WWE's e-commerce. merchandise store, WWE Shop.
• Maintain day to day WWE Shop inventory and fulfillment operations.
• Assisted in all aspects of WWE Shop merchandise inventory fulfillment; including purchase orders, invoicing, stock management, complete product life cycle, marketing/sales/promotions, write off/inventory procedures.
• Included in my day to day duties, worked with our order management, logistics and fulfillment services partners that handle fulfillment and website.

Stamford, CT, US

• Hired as Intern in Global Media Department and position specifically made into full time Merchandise Assistant, then position transitioned into Coordinator.
• Began with extensive work in all aspects of Customer Service relations during peak holiday season for WWE's online merchandise store, WWE Shop.
• Assisted with invoicing, payment, and customer repayment issues for WWE Shop

Stamford, Connecticut, US

Coordinated events for BMW 3 Across America and BMW Ultimate Driving Experience. Contributed in strategic planning of live event/walk-up shows and post-event follow-up/post mortem for Octagon's BMW account. Organized details of BMW's events such as negotiating catering expenses, security, additional staffing and flight arrangements, etc. Synchronized.

New York, New York, US

Created and implemented fitness programs specifically tailored for each client with a 90% success rate in attainment of fitness goals.Applied sales and marketing techniques to attract potential new clients and retain current customers. Maintained personal sales requirements such as minimum sessions per quarter, session package sales, hot-lists for.

Bachelor'S Degree, Communications

Associate'S Degree, Marketing

High School Diploma