Barry Joseph Email & Phone Number

New York, Ny, Us

Working with Alex Gomberg, I am co-founder and co-curator of the Brooklyn Seltzer Museum. Operating with an active seltzer factory, the Museum celebrates the production of seltzer, the science of seltzer, its cultural importance, and the value of local, family-run businesses

Barry Joseph Consulting is a digital engagement consultancy that fuels successful digital engagement strategies.HIGHLIGHTS: ● Developed a $1M proposal for a professional training organization to disrupt supplemental learning via an innovative learner/instructor marketplace in response to opportunities created by the pandemic. ● Led research and co-developed strategy for a now-funded, multi-million dollar gaming pathway through public colleges. ● Identified and secured 100 museum partners for a grant-funded games-based learning program. ● Developed success measures for a 7-year-old online learning platform to inform a digital engagement strategy and identified key steps required to bridge the data gap. ● Drove a new strategic initiative to answer the question: “After the pandemic, what is the future of digital learning?” Within a year TRUViE.org was launched, an innovative new online educational marketplace. ● Oversaw the design of a $5.5m proposal for a groundbreaking interactive and immersive traveling museum exhibit that explored the future of civil engineering and the built environment in the years leading up to 2070.

My latest game design is for Uncannny Valley, a card game to welcome our future AI overlords. All of its art assets were produced in collaboration with an A.I.-assisted image generating tool (Midjourney). The game both uses A.I. art and is about what it means for this stage of humanity to be collaborating with computers. Check out the art here: https://www.instagram.com/uncannnyvalleygame/

2025: Matching Minds With Sondheim: The Puzzles and Games of the Broadway Master - a journey into the rich but largely uncharted realms of the great Broadway songwriter’s prodigious output of word puzzles, board games, parlor games, and treasure hunts, written by game designer and Sondheim-enthusiast Barry Joseph based on scores of original interviews with the friends and colleagues who played them.2023: Making Dinosaurs Dance: A Toolkit for Digital Design in Museums. This book takes the reader behind the scenes to learn how the American Museum of Natural History innovates visitor digital engagement, highlighting design techniques used both there and at museums around the world.2022: Friday is Tomorrow or The Dayenu Year - Chronicles from the NYC Covid-19 Oral History, Narrative and Memory Archive. A true story of learning to grieve and thrive during the first year of the COVID-19 Pandemic.2018: Seltzertopia: The Extraordinary Story of an Ordinary Drink. Based on more than fourteen years of original research and interviews, the extraordinary story of this ordinary drink can finally be told.

I worked with the Harlem Gallery of Science in a number of capacities to support both HGS and the City College of New York to develop student-centered programming, academics, and career opportunities for local youth of color to prepare for a career in the multibillion-dollar digital gaming industry. This included:- a 6-month long research project to develop a rich understanding of the role video games play in the lives of NYC students of color.- two years of public and private events that brought together NYC's gaming industry with high school and college student (which included a publication on eSports, featuring a chapter by Mayor Eric Adams).- Supporting the development, launch, and management of the Gaming Pathways, a public option for a career in digital games through CCNY.- Building the team and process, then overseeing the development of, Video Games: The Great Connector, an exhibition about invisible design of video games and how youth use games to shape their life. - Developing and overseeing the HGS' communications strategy (email, web, print, booths, and social media).

New York, New York, Us

Utilized tools of User Experience (UX) and Customer Experience (CX) to make complexity accessible. Originated a new role to provide a more consistent customer experience for its 2.5M members, supported the development of a seamless digital customer experience, and increased retention and drove new membership. DIGITAL EXPERIENCE STRATEGYDrove alignment across a dozen departments and 14 products/services through personas, experience maps, service ecology maps, touchpoint inventories, and other tools of customer and user experience.GIRL SCOUTS AT HOMEProduced (in under two weeks) and drove strategy for a new web portal to keep members engaged and to attract new members in response to the COVID-19 pandemic. ● Received 250,000 unique visitors and 1 million page views within the first four months. ● Drove 2% of all activity and 1% of all revenue on the Girl Scout Shop online.GIRL SCOUTS MOBILE ENGAGEMENTLed two initiatives to enhance the Girl Scout experience for its 1.5 million girls. ● Served as the digital strategy lead, deploying personas, experience maps, and other tools of experience. ● Drove project evaluation and assessment, developing and overseeing goals and objectives, coordinating internal resources and external vendors, and analyzing usage data, customer insights, and design research. ● Identified and managed Go-to-Market and new content partners, including Smithsonian and Newsela. ● Advanced product and market fit, developer relations, fund development, evaluation and assessment, content development, and integration into broader corporate digital strategy.

New York, Ny, Us

Created the Museum’s first Digital Youth Learning Strategy, managed a team, created five dozen youth courses, and developed the capacity of the youth programming divisions to bring youth development and digital learning into their courses. Led prototyping and evaluation of visitor interactions with emerging media that informed Museum efforts to increase visitor engagement and learning. Project Examples ● MicroRangers: A museum-wide AR mobile game that invited visitors to shrink to the microscopic level and enter exhibits to help scientists fight the sixth extinction. ● Crime Scene Neanderthal: A prototype for a facilitated role-playing adventure in which visitors used bone models, real and virtual tools of science, and the Hall of Human Origins to investigate a Neanderthal death. ● Video Bridge: A telepresence robot in the Hall of Northwest Coast Indians that invited visitors to tour the surrounding cultural objects with a member of the Haida Nation. ● Gutsy: An exhibit-related card game, with over 2,000 sold in the store, developed with the exhibit curator, about microbe biodiversity. ● Killer Snails: A deck-building card game inspired by original Museum research that raised $25,000 on Kickstarter and won a Federal SBIR grant. ● Escape the Planet: An astro-themed escape room using mixed reality. ● Paleo Behind-the-Scenes 360 Video: Original 360 videos of the Museum’s Big Big Bone Room and the office of the chief Paleontologist.

New York, Ny, Us

Served as the first digital learning Director, supporting urban youth to become global leaders. Established two successful communities of practice, Games for Change and the Emoti-Con Conference. Played an integral role in growing the organization from 12 to 50 employees. Developed innovative digital youth media programs, scaled work to four states, and raised over $5M from new sources (including the MacArthur Foundation). HIGHLIGHTS: ● Digital Badging: The development and implementation of digital badging systems within elementary and secondary schools, museums and libraries in New York City, New Orleans, Atlanta, Portland, and Boston. ● Playing 4 Keeps: An afterschool program to train youth leaders to develop online games to teach their peers about social issues. ● The Edge Project: A series of seven programs working with civic and cultural institutions to bring innovative digital media into their youth-serving programming. ● HungerCraft: An educational mash-up of the popular Hunger Game’s narrative with the game Minecraft to explore global human rights. ● Race to the White House: A civic-oriented gaming program with the Brooklyn Public Library tied to the 2012 Presidential campaigns. ● NYC Haunts: A youth-led geolocative mobile gaming program for the New York City Public Library across three boroughs. ● Let’s Talk Sustainability: An afterschool program supporting youth to develop a virtual-world based talk show addressing environmental topics. ● Hive NYC Youth Committee: An afterschool program composed of youth from around NYC’s informal learning institutions to advice and consult the Hive NYC initiative. ● Emoti-Con: A year-end culminating event for over 100 youth in NYC afterschool programs to meet fellow digital media producers and technologists.

New York, Us

New York, Ny, Us

I was a producer in their New Media division, before it became old.

New York, Ny, Us

Master Of Arts - Ma, American Studies

Cultural Studies | Integrated Arts, American Studies