Barry Kirley Email & Phone Number

Gloucester, England, United Kingdom

Managed and optimised all aspects of the ProCook website, including product merchandising, category management, and online marketing campaigns. I collaborated closely with cross-functional teams to ensure timely execution of initiatives and deliver exceptional results. Key responsibilities included: optimising website layout and navigation, analysing.

Setia Budi, Jakarta, Indonesia

Launched new ecommerce enabler service within the Shipper Fulfilment and Logistics business to support and help new and existing Shipper domestic and international brands launch or improve their ecommerce channels in Indonesia through paid and organic marketing and sales channel optimisation. Performed B2B marketing for SaaS platform and ecommerce enabler.

London, England, United Kingdom

Worked with high potential SME brands to improve their ecommerce presence with comprehensive ecommerce audits and strategies that aligned with business goals. Conducted in depth performance analytics and reporting. Advised on best in class optimisation to improve customer journey, visual merchandising and categorisation, checkout flow improvements and.

Bristol, England, United Kingdom

Employed as customer acquisition Digital Marketing Manager (SEO, PPC, Influencer). The role quickly expanded to also improving ecommerce and implementing an ERP system (BrightPearl), CRM management (Klaviyo), setting up PIM for domestic and international shipments through Brexit. Technical point of contact for ecommerce and fulfilment systems. Provided.

London, England, United Kingdom

Started Leading Commercial LTD in September 2018 as a vehicle to enable freelance working partnerships with clients.Analysis and Strategy:User testing, KPI performance reporting, budgeting, forecasting, conversion rate optimisation (CRO), trend forecasting and reporting, business development, team leadership, mentoring, brand guidelines and tone of.

Glastonbury, England, United Kingdom

Lead online promotional activity, customer journey and development of new website platform. Lead and deliver online trading plan activity through collaboration between marketing and buying teams. Identify key website trading opportunities through data analysis. Develop online content and product marketing strategy. Ensure minimal customer pain by.

Cologne Germany - Hulst Netherlands - Tourcoing France - London United Kingdom

Lead marketing team activity across 9 EU countries and 5 languages. Identify profitable and new activity by region to develop. Ended paid marketing agency activity and optimised in house for profitability then consolidated and outsource to a single multilingual agency. Identified new activity marketing and ways of marketing adult product for each regional.

Swindon, United Kingdom

• Removed Google penalties across 3 domains and created technical SEO strategy for the rest of the business to build upon. Moved PPC activity in-house from an external agency, reduced CPC costs and added PLA, non-brand.
• Increased site visitors by 30% YOY, New users by 37% providing a fresh stream of new customers to the business.
• Increased online revenue YOY by 37% over seasonal trading period.
• Forecasted annual online sales and budgeted activity across all brand sites.
• Monitor and report on KPIs to head of eCommerce.
• Maintained ROAS for profitable new customer acquisition while increasing marketing spend.

Birmingham, England, United Kingdom

• Develop digital marketing plan to drive digital sales and objectives. Undertake keyword research to devise keyword strategy on which to base all SEO, PPC and PLA activity for Gemporia.com, JewelleryMaker.com.
• Augmented reality application – Transforming the monthly customer magazine into a media rich publication.
• Open graph interaction allowing users to share their purchases socially.
• Global Integration of review agency Feefo.com and enabled existing customer reviews to be resubmitted for all TGGC products.
• Broadcast quality live video streaming & VOD 24/7 for all TGGC brands in multi geographical locations and platforms.
• YouTube Live and Google Hangouts integration for regular programmes and Q&A sessions with jewellery experts.

Redditch, England, United Kingdom

Presenter, launch manager and sales consultant for the groundbreaking multimedia channel Gems TV, Rocks TV and Gem Collector TV.

Redditch, England, United Kingdom

Birmingham, England, United Kingdom

Redditch, England, United Kingdom

Working from a concept, to create a vehicle for the sale of luxury goods via TV & E-Commerce. Create a sales structure working with new talent and establishing the foundations for a house style of production. Achieving personal sales of £17m GBP per annum.Gems TV now broadcasts via multi conventional platform formats covering UK, USA, China, Japan and.

Redditch, England, United Kingdom

Redditch, England, United Kingdom

United Kingdom