Barry Kuo Email & Phone Number

Taiwan

台灣 臺北市

Own Johnnie Walker Black Label (previously a BM position) and support high-end product range. Manage P&L, A&P, brand strategy, IMC planning and execution. Reporting to Johnnie Walker Marketing Manager.

台灣 臺北市

Responsible for key sales contributing brands: Johnnie Walker Blue Label and XR. Manage A&P and responsible for IMC planning and execution. Successfully drove equity and business growth. Reported to Johnnie Walker senior brand manager.

台灣 臺北市

• Deliver strong business result and successful IMC executions with agility and good project management skill, reporting to Coca-Cola Marketing Manager.
• Brand strategy development -(1) Identify key business issues by deep brand analysis, formulating strategic directions, then resulting in double-digit growth of sales revenue in 2023H1.(2) Lead business/creative brief.
• IMC planning - Guide agencies to craft Coke Zero creative materials and E2E plan based on local consumer insights, resulting in sales revenue +29% and market share +1.5 pts, with AdNow score 80% higher than previous.
• NPD/Innovation - Independently own all Coca-Cola new products and on-pack activation launch, with on-time delivery and lead discussion with global/regional team & local cross-functions and vendors under agile way of.
• Portfolio strategy - Analyze internal data for company total portfolio to identify key brand and pack size focus for cross-channel to tackle consumer’s different occasion needs.
• Marketing operations -(1) Present business performance review on behalf of TW team in key meetings with Taiwan LT and GCM MKT VP. (2) Cross-brand business update and DME management.

Taipei City, Taiwan

• DIAGEO Rising Star Program (acceptance rate<1.5%). Acted the role of a full-time marketing executive.Responsible for the biggest whisky brand Johnnie Walker's super deluxe portfolio (XR/Blue Label) and a fast-emerging.
• Through strategic thinking and consumer analysis, identify future opportunities and strategies for Copper Dog. Conducted marketing calendar and budget allocation, presented to GM, function heads, and others in English.
• Generated insights into consumer behavior from media data and optimized the investment by reidentifying our strategy for different social platformsAsset Development
• Responsible for the development of 4 TVCs and related digital materials for Johnnie Walker XR21/XR23(new product launch)
• Responsible for Johnnie Walker's new asset creation. From brief to production, including bag, box, and glorifier
• Responsible for Johnnie Walker XR23 and Blue Label mentoring event development

Taipei City, Taiwan

• Prepare internal & external presentation materials, market research, summarize latest market information and industry report
• Directly report to the head of BD in SGRE Offshore APAC
• Cross-national cooperation - often work with colleagues in Europe and Japan
• Cross-functional communication - support internal projects such as knowledge management and optimize onboarding procedure

Taipei City, Taiwan

• Compiled brand image & media exposure report, event execution, media monitoring & contact, brainstorming
• Assisted 4+ events including consumer events, demo day, and year-end party
• Provided personal insight into my reports
• Collaborated with media and KOLs for online & offline impression
• Was offered a performance bonus