Barry Lawrence, Mba, Capm

Barry Lawrence, Mba, Capm Email and Phone Number

Content Marketing Consultant and Strategist @ NarrativeOps LLC
Washington, DC, US
Barry Lawrence, Mba, Capm's Location
Washington DC-Baltimore Area, United States
About Barry Lawrence, Mba, Capm

Internal communications and external communications professional with results-driven B2B and B2C experience in the development and execution of integrated campaigns that support business brand, vision, mission and strategy. A former journalist with a passion for team collaboration, innovation and the creation of stories that advance the business, employees and customers.Specialties: Marketing, public relations, content marketing, internal communications and thought leadership.

Barry Lawrence, Mba, Capm's Current Company Details
NarrativeOps LLC

Narrativeops Llc

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Content Marketing Consultant and Strategist
Washington, DC, US
Barry Lawrence, Mba, Capm Work Experience Details
  • Narrativeops Llc
    Content Marketing Consultant And Strategist
    Narrativeops Llc
    Washington, Dc, Us
  • Highlight Technologies
    Senior Communications Contractor/Program Manager/Business Development/Marketing
    Highlight Technologies Nov 2018 - Present
    Usa
    • Serve as Highlight’s Senior Communication Program Manager the National Institutes of Health (NIH), Office of Extramural Research (OER), overseeing content development, outreach, event management, and Instructional Design training teams.• Provide project management and strategic oversight in support of communication projects and teams.• Manage program’s continuity of operations, staff and organization development, and innovation.• Assist in business development of new communication program solutions, including AI-driven tools, and responses to communication RFPs.• Developed the CommPM framework for better project management and mission results of communication initiatives.• Ensure the creation of goal-oriented influencer campaigns – including events, print and digital – to support stakeholder adoption of new federal services and solutions.• Serve as a Highlight communication advisor to senior-level executives, including thought leadership content, speech writing, talking-point development, presentation support, etc.• Received Innovation of the Year Award for shifting an NIH grants and funding conference to a virtual event during the pandemic.• Led NIH OER team that received the 2022 Innovation Award for reaching over 30,000 targeted investigators, grant writers, administrators, and over 14,000 grant-seeking small businesses through digital content and events.• Received 4.2 CPR rating for program management of the communication and instructional design teams at the NIH Division of Communication & Outreach (DCO).Recent kudo: Barry exemplifies a Highlight employee owner. He has consistently gone above and beyond expectations the past three months. He has supported the company's growth goals. He has supported knowledge sharing by actively participating in industry conferences and bringing back valuable insights and learnings that benefit Highlight. He consistently demonstrates a willingness to go the extra mile and embodies Highlight's core values.
  • Hr Certification Institute - Hrci
    Communications And Public Relations Manager
    Hr Certification Institute - Hrci Jul 2015 - Nov 2018
    Alexandria, Virginia
    - Developed integrated communications, public relations and content marketing strategies in support of HRCI goals.- Served as media spokesperson, directed HRCI's thought leadership initiative and oversaw its ambassador program to enhance the organization's position as an expert in the human resource management field.- Managed internal staff and external agencies to plan and execute on integrated campaigns including public relations, press releases, events, email, website copy, branding, advertising copy and social media.- Supported HRCI leadership with talking points, speech writing and survey development to drive new internal and external audience behaviors.- Grew both the HRCI blog and LinkedIn community to over 100,000 unique visitors in one year.
  • National Council Of Architectural Registration Boards (Ncarb)
    Communicationss Manager
    National Council Of Architectural Registration Boards (Ncarb) Sep 2014 - Jul 2015
    Washington D.C. Metro Area
    - Led content development and stakeholder communications campaigns for NCARB and its 54 U.S. architectural licensing jurisdictions.- Developed NCARB's communications platform -- including print, website, licensing survey report, public relations, press releases and social media -- to reinforce the importance of licensed architects.- Responsible for executive communications to state licensing boards and the NCARB board.- Grew blog and social media content to reach more than 10,000 monthly targeted audience participants.
  • Envision Emi
    Senior Copywriter
    Envision Emi Apr 2013 - Jun 2014
    Vienna, Va
    - Provided integrated public relations and marketing communications support for Envision and its more than 20 out-of-school programs to prepare students for 21st-century careers.- Developed content and messaging for a rebranded Envision advertising campaigns, website copy, press releases, and earned media projects such as blogs, surveys and white papers.- Supported leadership, sales team and education team with key messages for trade shows and education partner development.
  • Sequence Communications
    Communications Consultant
    Sequence Communications Feb 2009 - Apr 2013
    Washington, Dc
    - Provided freelance copy writing and communications consulting services, most notably the creation of a new message platform to rebrand the benefits of earning a master's degree from the Georgetown University School of Continuing Studies in Washington, D.C. - Created new website, PR and social media content for Georgetown's professional degrees in executive coaching, urban planning, disaster management, technology management, human resource management, real estate management and public relations.- Grew the school's social media presence by more than 400 percent.
  • Jobfox Inc
    Director Of Public Relations
    Jobfox Inc May 2007 - Feb 2009
    - Launched the Jobfox brand as the startup's spokesperson and director of integrated marketing, public relations, executive messaging, social media and internal communications campaigns.- Within six months, generated more than 100 million monthly media impressions and more than 100,000 online hits. Jobfox recognized as fastest-growing career site with more than 2,000 employer subscribers and one million unique monthly visits from job seekers.- Led Jobfox thought leadership initiative, resulting in the development of a Jobfox survey program, white papers, speaker engagements, awards program, customer case studies, job seeker e-mail blasts, e-newsletter, social media response program and more.
  • Verizon
    Senior Media Relations Consultant
    Verizon Aug 2006 - May 2007
    - Supported global public relations, investor relations and leadership representing Verizon Communications, with responsibility for media tours, press releases, brand copy and key messages to promote information technology (IT) enterprise solutions.- Recognized with Verizon’s Performance Excellence Award for PR efforts to launch new Verizon Business after the acquisition of MCI in January 2006.
  • Siemens Communications Inc.
    Public Relations Manager
    Siemens Communications Inc. May 2004 - Aug 2006
    - Provided integrated public relations, investor relations and product marketing support including copy writing for white papers, product backgrounders, press releases and trade show materials.- Set record-breaking public relations results for the Network and Enterprise division, enabling Siemens to earn global leadership positioning for carrier and enterprise telecom solutions.- Awarded Siemens SPEAC honor; recognized as a rising leader in corporate communications.
  • Careerbuilder.Com
    Director Of Public Relations
    Careerbuilder.Com Apr 2000 - Jul 2002
    - Led integrated public relations and marketing communications strategies to position CareerBuilder.com as the world's number two career site.- Generated more than 300 million yearly media impressions.- Received IABC's Silver Inkwell Award for Excellence for "Worker Satisfaction" survey/campaign.
  • Shrm
    Manager, Media Relations
    Shrm 1994 - 1999
    Manager of media relations.

Barry Lawrence, Mba, Capm Skills

Leadership Social Media Public Speaking Web Content Press Releases Media Relations Event Planning Blogging Corporate Communications Digital Marketing Integrated Marketing Lead Generation Seo New Media Facebook Online Advertising Marketing Community Outreach Journalism Social Media Marketing Email Marketing Content Development Management Public Relations Marketing Communications Strategic Communications Social Media Measurement Event Marketing

Barry Lawrence, Mba, Capm Education Details

  • American University - Kogod School Of Business
    American University - Kogod School Of Business
    Marketing
  • Virginia Polytechnic Institute And State University
    Virginia Polytechnic Institute And State University
    Communications

Frequently Asked Questions about Barry Lawrence, Mba, Capm

What company does Barry Lawrence, Mba, Capm work for?

Barry Lawrence, Mba, Capm works for Narrativeops Llc

What is Barry Lawrence, Mba, Capm's role at the current company?

Barry Lawrence, Mba, Capm's current role is Content Marketing Consultant and Strategist.

What is Barry Lawrence, Mba, Capm's email address?

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What is Barry Lawrence, Mba, Capm's direct phone number?

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What schools did Barry Lawrence, Mba, Capm attend?

Barry Lawrence, Mba, Capm attended American University - Kogod School Of Business, Georgetown University, Virginia Polytechnic Institute And State University.

What skills is Barry Lawrence, Mba, Capm known for?

Barry Lawrence, Mba, Capm has skills like Leadership, Social Media, Public Speaking, Web Content, Press Releases, Media Relations, Event Planning, Blogging, Corporate Communications, Digital Marketing, Integrated Marketing, Lead Generation.

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