Barry Lawrence, Mba, Capm Email & Phone Number

Washington, Dc, Us

Usa

• Serve as Highlight’s Senior Communication Program Manager the National Institutes of Health (NIH), Office of Extramural Research (OER), overseeing content development, outreach, event management, and Instructional Design training teams.• Provide project management and strategic oversight in support of communication projects and teams.• Manage program’s continuity of operations, staff and organization development, and innovation.• Assist in business development of new communication program solutions, including AI-driven tools, and responses to communication RFPs.• Developed the CommPM framework for better project management and mission results of communication initiatives.• Ensure the creation of goal-oriented influencer campaigns – including events, print and digital – to support stakeholder adoption of new federal services and solutions.• Serve as a Highlight communication advisor to senior-level executives, including thought leadership content, speech writing, talking-point development, presentation support, etc.• Received Innovation of the Year Award for shifting an NIH grants and funding conference to a virtual event during the pandemic.• Led NIH OER team that received the 2022 Innovation Award for reaching over 30,000 targeted investigators, grant writers, administrators, and over 14,000 grant-seeking small businesses through digital content and events.• Received 4.2 CPR rating for program management of the communication and instructional design teams at the NIH Division of Communication & Outreach (DCO).Recent kudo: Barry exemplifies a Highlight employee owner. He has consistently gone above and beyond expectations the past three months. He has supported the company's growth goals. He has supported knowledge sharing by actively participating in industry conferences and bringing back valuable insights and learnings that benefit Highlight. He consistently demonstrates a willingness to go the extra mile and embodies Highlight's core values.

Alexandria, Virginia

- Developed integrated communications, public relations and content marketing strategies in support of HRCI goals.- Served as media spokesperson, directed HRCI's thought leadership initiative and oversaw its ambassador program to enhance the organization's position as an expert in the human resource management field.- Managed internal staff and external agencies to plan and execute on integrated campaigns including public relations, press releases, events, email, website copy, branding, advertising copy and social media.- Supported HRCI leadership with talking points, speech writing and survey development to drive new internal and external audience behaviors.- Grew both the HRCI blog and LinkedIn community to over 100,000 unique visitors in one year.

Washington D.C. Metro Area

- Led content development and stakeholder communications campaigns for NCARB and its 54 U.S. architectural licensing jurisdictions.- Developed NCARB's communications platform -- including print, website, licensing survey report, public relations, press releases and social media -- to reinforce the importance of licensed architects.- Responsible for executive communications to state licensing boards and the NCARB board.- Grew blog and social media content to reach more than 10,000 monthly targeted audience participants.

Vienna, Va

- Provided integrated public relations and marketing communications support for Envision and its more than 20 out-of-school programs to prepare students for 21st-century careers.- Developed content and messaging for a rebranded Envision advertising campaigns, website copy, press releases, and earned media projects such as blogs, surveys and white papers.- Supported leadership, sales team and education team with key messages for trade shows and education partner development.

Washington, Dc

- Provided freelance copy writing and communications consulting services, most notably the creation of a new message platform to rebrand the benefits of earning a master's degree from the Georgetown University School of Continuing Studies in Washington, D.C. - Created new website, PR and social media content for Georgetown's professional degrees in executive coaching, urban planning, disaster management, technology management, human resource management, real estate management and public relations.- Grew the school's social media presence by more than 400 percent.

- Launched the Jobfox brand as the startup's spokesperson and director of integrated marketing, public relations, executive messaging, social media and internal communications campaigns.- Within six months, generated more than 100 million monthly media impressions and more than 100,000 online hits. Jobfox recognized as fastest-growing career site with more than 2,000 employer subscribers and one million unique monthly visits from job seekers.- Led Jobfox thought leadership initiative, resulting in the development of a Jobfox survey program, white papers, speaker engagements, awards program, customer case studies, job seeker e-mail blasts, e-newsletter, social media response program and more.

- Supported global public relations, investor relations and leadership representing Verizon Communications, with responsibility for media tours, press releases, brand copy and key messages to promote information technology (IT) enterprise solutions.- Recognized with Verizon’s Performance Excellence Award for PR efforts to launch new Verizon Business after the acquisition of MCI in January 2006.

- Provided integrated public relations, investor relations and product marketing support including copy writing for white papers, product backgrounders, press releases and trade show materials.- Set record-breaking public relations results for the Network and Enterprise division, enabling Siemens to earn global leadership positioning for carrier and enterprise telecom solutions.- Awarded Siemens SPEAC honor; recognized as a rising leader in corporate communications.

- Led integrated public relations and marketing communications strategies to position CareerBuilder.com as the world's number two career site.- Generated more than 300 million yearly media impressions.- Received IABC's Silver Inkwell Award for Excellence for "Worker Satisfaction" survey/campaign.

Manager of media relations.

Mba, Marketing

Earned an MBA in Marketing.

Digital Media Certification, Digital Marketing

Activities and Societies: Digital Marketing for the Georgetown University School of Continuing StudiesCompleted Digital Marketing.

Communications, Communications

Communications and Journalism