Barry Lieberman Email and Phone Number
San Luis Obispo, CA, US
Barry Lieberman's Location
San Luis Obispo, California, United States, United States
Barry Lieberman's Contact Details
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About Barry Lieberman
Focused on enabling ventures & organizations to open & scale markets, become the industry go-to brand, and improve sales and customer retention. Utilizing my deep expertise in Entrepreneurship, Marketing, Sales and Customer Care.Currently an Adjunct Professor of Entrepreneurship, Marketing & Sales at Cal Poly San Luis Obispo, SBDC Business Coach and Sales, Marketing & Business Growth Consultant with Collaboration Business Consulting.Considered an industry expert in modern demand generation systems & processes, digital marketing, go-to-market execution, lead generation, business development, business operations, prospect nurturing, customer service, and customer retention programs.Over the past 41 years, I have held fractional executive roles for Western Digital, Targus International, Q-See/Digital Peripheral Solutions, ATEN/IOGEAR. Founded and operated (18 years) Advantage Plus Marketing Group, Inc. (APMG), an early pioneering B2B marketing services firm focused on executing demand/lead generation marketing programs for major technology brands (HP, Oracle, Sun, DEC, Compaq, IBM, Cognos, Avnet, WebEx, Audi, Hyandai, Liberty Mutual, HireRight, etc.). Before Advantage Plus Marketing Group I was in key marketing roles at Avnet Computer. Before that a major account sales manager with Hewlett-Packard.As a long-time angel investor and advocate for entrepreneurship I am now a General Partner in the Central Coast Ventures organization.I have an MBA with honors from Chapman University and a BS from Cal Poly San Luis Obispo. Marketing/Sales Technology Expertise:Created & orchestrated the strategy, planning, vendor selection, and implementation of the following infrastructure solutions in the organizations previously named above:SalesForce.com, Zoho, Eloqua, Marketo, Pardot, InfusionSoft, Keap, Manticore, RightNow Technologies, Oracle SRM (social media listening & engagement).
Barry Lieberman's Current Company Details
Barry Lieberman Work Experience Details
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Adjunct Professor And LecturerCal Poly Orfalea College Of BusinessSan Luis Obispo, Ca, Us
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Adjunct Professor / LecturerCal Poly Orfalea College Of Business Aug 2019 - PresentSan Luis Obispo, California, UsLecturer focused on leading courses in Entrepreneurship, Marketing and Sales. -
General PartnerCentral Coast Ventures Jun 2022 - PresentSan Luis Obispo, Ca, UsCo-founding General Partner of Central Coast Ventures. An angel investment group & fund focused on enabling new ventures to enhance economic development on the Central Coast of California. -
Sbdc Business Consultant/CoachSba Small Business Development Center Sep 2020 - PresentGeneral Business & Growth consulting to San Luis Obispo County businesses and entrepreneurs. Focusing on venture growth, product go-to-market strategy & execution, capitalization, and business development.
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Cmo - Chief Marketing OfficerEverything Food, Inc. Apr 2018 - Apr 2022Orange, California, UsMy role was to orchestrate the people, processes, and systems to bring Everything Food's assets to market. We built various use case applications built on top of an in-depth food information database with over 1 million food item UPCs. These use cases included a patented food scoring and comparison application, VitaMeter a micronutrient tracking & food recommendation app, MapMyCart enables users to compare food availability & quality in stores nearby, FoodFarmacy is a supply-chain management solution for community food providers, and an APC for other apps to utilize our extensive database.Everything Food's mission is to help people to make informed choices, eat healthier, live better, and save the planet together. -
Fractional Executive & Marketing ServicesApmg Oct 2008 - Dec 2020Interim marketing & operations executive working inside organizations as a Customer Lifecycle specialist. Providing a market focused perspective to crystallize the strategy and manage the implementation of growth initiatives. The roles listed in my profile between 2008 and 2020 are the organizations in which I have provided interim/fractional executive leadership services.
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Advisor To The CeoLivinglinc Oct 2016 - Sep 2017LivingLinc – one place, one app to find all the local information you need!75% of residential real estate buyers do not use the same real estate agent more than one time. Real estate agents need a modern way to stay visible to clients between real estate transactions in a value-added fashion with the goal of increasing the number of transactions per past customer. LivingLinc will provide a tool for agents to stay branded with their non-active clients in a non-intrusive manner.Advising the CEO on product market fit, monetization, consumer research, venture fund raising and go to market strategy. Established initial social media presence, conducted initial product-market testing, and developed consumer research & analysis. From this feedback I am guiding product re-design, strategy and initial market entry. I brought in a new CTO to drive product technology to beta market testing. Advising the CEO on initial venture presentation and target funding organizations.
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President & CooBeatshare, Inc. May 2015 - Sep 2017My role grew from a mentor of a Chapman student entering business plan competitions to an early investor/advisor orchestrating with the founder, Angel fund capitalization ($1.8 million-two rounds) and the build out of a team to create the technology. My role during that time evolved to President. Our team has created a technology platform with IP that enables the sharing of streaming media (music & video) in a more bandwidth efficient & cost effective manner than current solutions. Beatshare combines that with a UI that allow users to elegantly & uniquely parse that content (music & video) & layer it to share via messaging systems. This platform is now market ready & tested. With a prototype available on Apple iPhones (http://bit.ly/beatshare).During this time, we have built relationships with Disney Music Group, Vevo, MLB Advanced Media, Universal Music Group, Verizon Wireless and others. We are marketing this technology to brand partners to enable consumers to discover, clip and share content that moves them in the moment.
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Advisor To The PresidentBinary Pulse Technology Marketing Jun 2013 - Aug 2016Irvine, Ca, UsAdvise the Principals of the company on potential new services product offerings. Developed those services offerings & their marketing plan. Now implementing the marketing plan which includes utilizing Marketo to implement a comprehensive automated digital marketing strategy combined with traditional direct marketing techniques. -
Director Of Demand GenerationTargus Oct 2014 - Feb 2016Anaheim, Ca, UsTargus International, Inc. is the creator of the Laptop case and now sells mobile device productivity, protection and security accessories internationally. Targus did not have B2B Demand Generation processes and systems when my assignment started. My task as Interim Director of Demand Generation was to develop a plan and to implement scalable systems and processes. While at the same time creating and executing digital marketing content, programs & campaigns to determine how best to use end-user demand generation to create computer accessory sales opportunities:• Developed Overall Program Strategy, Goals & Tasks• Created Content Marketing mapped to the Buying Process• Directed the Marketing Automation Selection Process & Implemented Oracle Eloqua Marketing Cloud• Created Systems & Processes for: o Content Syndication o Digital Advertising & Retargeting o Targeted List Email Marketing o Telephone Lead Qualification o Prospect Nurturing• Selected, hired and trained the Telephone Lead Qualification Team• Implemented Salesforce.com integration with the Eloqua Marketing Automation system• Sales team training and enabling of value-added content to aid in direct selling efforts • Buying Power & Share of Wallet Account Based Selling Analysis• Closed-loop reporting mapped to the Buying ProcessThe above programs, systems and processes yielded selling opportunities for over 5,000 items. Targus is now focusing on using these processes to enhance their End-User Account Based Selling model. As well as scale these processes & systems into a new Channel Marketing initiative. -
Executive Vice President Of Sales And MarketingTruvitals Nov 2013 - Sep 2014TruVitals is a medical device start-up working in conjunction with the University of Florida. TruVitals has developed the VitalOne™. Which is focused on solving this problem for the veterinary community and saving the lives of our beloved pets and horses. VitalsOne™ continuously monitors the heartbeat, respiration, and movement of the animal touch free and reports that information to a PC, Tablet or Mobile device.Using the Lean Start-up model I completed the customer development process, product market fit analysis, pricing models and channel strategies for their commercialization into the Companion Pet Veterinary marketplace. In addition, I developed/updated their Executive Summary, Financial workbook and Investor Pitch presentation which I then presented to numerous investment organizations.
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Worldwide Customer Care Operations LeaderDigital Peripheral Solutions Oct 2010 - Aug 2014Anaheim, California, UsDigital Peripheral Solutions, Inc. whose brand Q-See is the leader in the fast growing residential & small office surveillance solutions market. After an initial Reputation Assessment survey it was apparent Q-See needed to create a best practices customer/technical support organization and online portal. As a part-time executive at Q-See I:• Revised their entire support personnel, infrastructure & processes• Created a state of the art ticketing, troubleshooting & online support portal by implementing RightNow Technologies CX• Modernized their Data communications & IT InfrastructureThese changes and others have• Decreased phone wait times from 45-60 min to less than 2 min• Decreased web/email incident response waits from 2 days to less than 1 hour• Stabilized incidents requiring human interaction while increasing self-support usage from less than 1000 visits/mo. to over 50,000, thus maintaining support costs while sales increased• CSAT ratings are averaging 4.5 out of 5These practices that has taken them off the correctional lists of their top retailers and gained them high recognition as the top provider of service to those retailer consumers in Q-See’s segment. We have now expanded support internationally. I am now spearheading the efforts to increase brand awareness, PR, and advertising. -
Interim Vp MarketingMatterhackers, Inc. Dec 2013 - May 2014Lake Forest, California, UsMatterHackers is a start-up in the emerging Desktop 3D printing marketplace.MatterHackers is aiming to fulfil all three needs of the Desktop 3D consumer. They sell the 3D printers as well as the 3D printing consumables. Have developed the “MatterControl” platform as the user interface to the printer and later will enable a longer term vision to become the go to source for Desktop 3D printing designs/models.My role is to develop & implement the "go to market" business development & marketing communications programs to establish MatterHackers as both the iTunes/App store for Desktop 3D printer designers to sell & consumers to purchase Desktop 3D printing designs. In addition, I am enabling them to position themselves as Desktop 3D printing subject matter experts and founders of an independent 3D printer community. -
AdvisorBrandman University - Chapman University System Feb 2014 - Apr 2014Irvine, Ca, UsWorked closely with the Marketing organization to develop a thorough review and RFP for a new Recruiting, CRM & Marketing Automation platform. -
Interim CmoThe Joy Factory, Inc. Jun 2012 - Mar 2013Irvine, Ca, UsCreated marketing programs to increase the velocity of The Joy Factory's growth into B2B, action sports and more. Assisted the executive team with program management while creating new marketing avenues, infrastructure and processes. Developed two strategic approaches one for the tablet computing mounts and one for the smartphone cases. For the tablet mounting solutions a B2B target market driven approach was created and we began the execution with the development of a new web site and focused target demand generation programs for the sales team. Then for the smartphone cases I developed a roadmap to leverage the action sports industry as the conduit to increased consumer awareness, social media interaction, and channel interaction. Implemented marketing program management processes and a regular direct e-mailing program & social media update process. -
Marketing & Demand Generation AdvisorParagon Software Jun 2012 - Nov 2012Irvine, Ca, UsBuilt a "prospecting engine" to facilitate Paragon's strong growth in the U.S. SMB market. By developing and implement integrated marketing & sales programs. Coaching the sales team to increase opportunities through solution selling techniques. -
Special Advisor To The CeoAten Technology Jan 2012 - Jun 2012Irvine, Ca, UsPart-time executive working closely with the CEO to enable ATEN Technology to "move the needle" in the first half of 2012. -
Executive Leader-Internet Presence/Digital Marketing/Customer Care/Advisor To The CeoIogear Jul 2008 - Jun 2012ATEN/IOGEAR is a leading marketer of computer accessory products who sells through retail and e-tail. My mission was to increase IOGEAR's end-user presence and build a consumer marketing infrastructure. • Integrated their islands of data into a state of the art marketing automation solution (Oracle/Eloqua). • Developed a consistent Blogging strategy, Facebook presence and Twitter following.• Planned & Launched the Club IOGEAR frequent buyer & loyalty program. • Spearheaded a new channel initiative to push into the Home Theater AV installer/reseller market.Additional Responsibilities while working with IOGEAR• Advised the CEO directly on demand and revenue generation for the ATEN Technologies Bus. Unit• Planned & moved their Customer Care operation back to the U.S. from the Philippines and implemented a multi-channel customer care experience (using Oracle/RightNow Technologies) that increased customer satisfaction and decreased costs.The above programs contributed to the increase in IOGEAR's awareness and sell through from $25million to over $42million all during the economic recession.
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Marketing & SalesPivotshare Oct 2011 - Apr 2012Providing assistance to roll-out Pivotshare's unique services that enable monetization of multi-media content. Pivotshare allows content publishers and providers the ability to offer their content in a streaming format in a revenue sharing model. Communities of content providers can join together to market their unique content to any screen at any time, any place.
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Marketing ConsultantClearsync May 2009 - Feb 2012B2C strategic planning adviser. Marketing automation strategy and implementation. Digital direct marketing strategy & implementation. Third-party marketing resource recommendations.
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Vice President Of MarketingClear Products, Inc. Oct 2009 - Jun 2011B2C strategic planning adviser. Marketing automation strategy and implementation. E-marketing strategy & execution.Digital direct marketing strategy & implementation. Third-party marketing resource recommendations.
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Vice President Of MarketingMapusoft Technogies P Ltd Nov 2009 - Mar 2011Mobile, Alabama, UsMarketing strategic planning adviser. Marketing communications planning & implementation. Marketing & Sales automation strategy and implementation. Demand Generation strategy & implementation. Third-party marketing resource recommendations and management. -
Vice President Of MarketingCerius Interim Executive Solutions Nov 2009 - Dec 2010Irvine, Ca, UsMarketing strategic planning adviser. Marketing communications planning & implementation. Marketing & Sales automation strategy and implementation. Demand Generation strategy & implementation. Third-party marketing resource recommendations and management. -
On-Line Reputation Management ConsultingQ-See Apr 2010 - Jun 2010On-line Reputation research, recommendations, and competitor analysis project.
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Market Perception And Value Proposition Research2-1-1 Orange County Sep 2009 - Feb 2010Developed and implemented research to study 2-1-1 Orange County's perception and value to stakeholders, funders, providers and potential business users. The study used online, email and phone research gathering techniques and culminated in a report, analysis and recommendations to the 2-1-1 Orange County Board of Directors.
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Developed And Implement Wd'S Initial Social Media ImplementationWestern Digital Feb 2009 - Jul 2009San Jose, Ca, UsWestern Digital (WD) realized that their competitors are using Social Media and that people were talking about WD but WD was not there. We built a plan to move WD into the Blogosphere, Facebook and LinkedIn. We initiated the publishing of regular blog articles including WD, built a Facebook fan page with over 2700 fans, and a new WD Storage Group in LinkedIn with over 700 members at the time the engagement concluded. -
Internet Marketing Implementation Plan DevelopmentCity Of Corona Apr 2009 - Jun 2009Corona, Ca, UsCity of Corona is a community of 150,000 people squeezed between Orange County and Riverside. They felt the need to do a better job moving their message to both their commercial customers and prospects and increase community awareness and interaction. I facilitated the process and created an Internet and Social Media marketing roadmap for the City of Corona to implement over the coming budget year. -
PresidentAdvantage Plus Marketing Group, Inc. 1992 - Sep 2008For 16 years I operated Advantage Plus Marketing Group, Inc. (APMG) a pioneering National Marketing Services firm, that has created and executed over 1600 demand generation programs for Hewlett-Packard, Compaq, Sun, Oracle, Microsoft, Printronix, Hyundai, Liberty Mutual and scores of others. Technology Industry marketing services provider of demand generation processes, go to market programs, lead generation, nurturing programs, customer service, customer retention, community building, marketing automation and customer experience infrastructures.
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National Marketing ManagerAvnet Technology Solutions 1989 - 1992Tempe, Arizona, UsI was a member of the original team that started what was then Avnet Computer, into the role of Value-Added Distributor. We developed the AVAR program (Avnet Value-Added Reseller) that was the launch pad for Avnet into a multi-level distribution model and its current role as an industry leader.As the first Business Development Manager for Hewlett-Packard at Avnet Computer, I was able to begin the long-term and highly successful relationship between Avnet Computer and Hewlett-Packard. -
Named Accounts ManagerHp 1983 - 1989Palo Alto, Ca, UsWhile with Hewlett-Packard I was instrumental in moving HP Commercial Systems solutions into TRW an HP major account. Up until that point all HP’s business with TRW had been in Technical Systems. The highlight was penetrating TRW Information Systems Group. TRW Information Systems Group has since been sold, you may recognize it as First American Real Estate Services and Experian.Over the years at HP I placed over $10 million worth of hardware and services into enterprise level accounts. -
Customer Support RepresentativeDelphi Information Systems 1983 - 1984Successfully assisted in the opening & initial manning of Delphi Information Systems Customer Support Center.Designed & Programmed their first printer interfaces and drivers.
Barry Lieberman Skills
Strategy
Lead Generation
Email Marketing
Marketing Strategy
Strategic Partnerships
Integrated Marketing
Social Media Marketing
Direct Marketing
Competitive Analysis
Marketing
Management
Strategic Planning
Leadership
Demand Generation
Multi Channel Marketing
Online Advertising
Sales Process
Sales
Solution Selling
Marketing Management
Business Development
New Business Development
Business Services
Database Marketing
Seo
Sem
Telemarketing
Financial Services
Mobile Marketing
Team Leadership
Web 2.0
Insurance
Inserts
Search Engine Marketing
Barry Lieberman Education Details
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Chapman UniversityMba -
California Polytechnic State University-San Luis ObispoBusiness/M.I.S.
Frequently Asked Questions about Barry Lieberman
What company does Barry Lieberman work for?
Barry Lieberman works for Cal Poly Orfalea College Of Business
What is Barry Lieberman's role at the current company?
Barry Lieberman's current role is Adjunct Professor and Lecturer.
What is Barry Lieberman's email address?
Barry Lieberman's email address is wd****@****pmg.com
What is Barry Lieberman's direct phone number?
Barry Lieberman's direct phone number is +194961*****
What schools did Barry Lieberman attend?
Barry Lieberman attended Chapman University, California Polytechnic State University-San Luis Obispo.
What are some of Barry Lieberman's interests?
Barry Lieberman has interest in Mobile, E Commerce, Social Media, Health Care, Online Video Advertising, Sales Automation, Health, Children, Digital Media, Clean Technology.
What skills is Barry Lieberman known for?
Barry Lieberman has skills like Strategy, Lead Generation, Email Marketing, Marketing Strategy, Strategic Partnerships, Integrated Marketing, Social Media Marketing, Direct Marketing, Competitive Analysis, Marketing, Management, Strategic Planning.
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