Educated in business, sociology and philosophy, giving me a wide social perspective and integrative approach to business, and in particular corporate strategy, marketing strategy, and service strategy. I ascribe to Drucker's notion that the purpose of a business is to create customers at a profit. He called this the 'Marketing Concept.' It ties in directly to the economic concept of consumer sovereignty. Understanding consumer needs is therefore a critical aspect of the purpose of every business and requirement for wealth (value) creation.Blue chip clients include: eBags, Staples, Scotiabank, CIBC, eBay, Rogers, West Marine, Borders Books, Jo-Ann Stores, Manulife, Maple Leaf Sports & Entertainment, Cott Corp., Fairmont Hotels, and Cadillac Fairview.Specialties: Experience in strategic planning and its sub-components; organizational design including Requisite Organization theory and application; customer service strategy; brand development; business research design and analysis; market research; writing and communications.
Listed skills include Strategic Planning, Strategy, Business Strategy, Marketing Strategy, and 23 others.