Barry Lowenthal

Barry Lowenthal Email and Phone Number

President, Inuvo | Advisor | Mentor | Investor | Massive Idea Generator | AI Super Fan @ Self-employed
New York, NY, US
Barry Lowenthal's Location
New York, New York, United States, United States
Barry Lowenthal's Contact Details
About Barry Lowenthal

Senior Marketing Executive, Advisor, and Industry Thought Leader with 35+ years in media planning, buying, agency management, operations, and strategy. I served 16 years as CEO of Media Kitchen, a renowned digital-centric media agency. Now, as President of Inuvo, an AI ad tech company, I lead efforts to enhance programmatic media buying without relying on cookies or identifiers.I excel in attracting, building, and training diverse, global teams through empathetic leadership and active listening. I strategically advise clients on transforming customer reach and engagement using modern, tech-driven platforms and partnerships. My expertise includes overseeing P&L, driving profitability, and making quick, informed decisions.Specialties: Media planning and buying, media management and operations, advertising, branding, programmatic, SEM, social media, creative collaboration, content creation, AI tools, and talent development.

Barry Lowenthal's Current Company Details
Self-employed

Self-Employed

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President, Inuvo | Advisor | Mentor | Investor | Massive Idea Generator | AI Super Fan
New York, NY, US
Barry Lowenthal Work Experience Details
  • Self-Employed
    Self-Employed
    New York, Ny, Us
  • Inuvo, Inc
    President
    Inuvo, Inc May 2023 - Present
    Little Rock, Ar, Us
    Driving Inuvo’s revenue growth and market leadership by leading product marketing, sales enablement, brand management, and revenue-generating functions. Focused on leveraging AI-powered ad tech solutions to enhance customer acquisition and optimize ad performance.• Strategic Leadership: Achieved record-breaking revenue growth with positive EBITDA and consistent cash flow. Led development of advanced AI solutions like IntentKey, which uses proprietary language models to solve key ad tech challenges.• Revenue and Market Expansion: Managed product, marketing, sales, and partnerships, expanding services across technology, retail, nonprofit, and automotive sectors. Launched self-service offerings, introduced AI-as-a-Service, and integrated new platforms to drive margin and revenue growth.• Operational Excellence: Oversaw financial strategies, aiming for $100MM+ annual revenue by 2025. Enhanced go-to-market strategies in product positioning, pricing, and promotion.• Leadership and Engagement: Fostered a culture of innovation and data-driven decisions, strengthening relationships with stakeholders, and representing Inuvo in thought leadership forums.
  • Self-Employed
    Advisor, Investor, Speaker
    Self-Employed Feb 2022 - Present
    Serve as advisor and investor for VC firms; active mentor for individuals participating in several start-up accelerator programs; deliver industry lectures at select universities.• Advisor for AperiamVentures, an early-stage venture capital firm investing in marketing and advertising tech start-ups• Investor with Gaingels and TBD Angels, angel investor groups of like-minded company operators who thrive on sharing advice, guidance, and capital with talented entrepreneurs• Mentor accelerator program participants; programs incl. Entrepreneurs Roundtable, XRC Labs, & Bolster• Guest Lecturer at Baruch College and Columbia University; topics have included: The Importance of Building Community in Web3, Careers in Advertising and Advertising Trends, Digital Media Case Studies
  • Intandem Dao
    Member | Advisor
    Intandem Dao Nov 2022 - May 2024
    InTandem DAO is a diverse, member-only community of growth experts, venture investors and supporters mobilizing to support startup founders from underrepresented groups scale their businesses.The community is powered by blockchain technology, making it a first-of-its-kind community that is member led, operates with transparency, and aligns incentives across members.
  • Media Kitchen
    Ceo
    Media Kitchen Feb 2006 - Jan 2022
    New York, Ny, Us
    Media Kitchen is an award-winning full-service communications planning and buying agency, and member of the Stagwell Media Network, with offices in New York City, Minneapolis, Toronto, Montreal and Stockholm. Media Kitchen and MMI Agency merged in January 2021 under the MMI nameplate. • Oversaw Media Kitchen’s transformation from a print-first media firm to the +100-person award-winning, digitally-led agency known for its innovation, cutting-edge thinking and great people. • Co-founded Varick Media Management as one of the industry’s first agency-side programmatic trading desks, and in 2013, brought programmatic capabilities back in-house to be fully integrated within all client teams. • MediaPost named Media Kitchen Programmatic Agency of the Year (2014), Mobile Agency of the Year (2015, 2016) and Social Agency of the Year (2017).
  • Mdc Ventures
    Mdc Venture Advisor
    Mdc Ventures Jun 2017 - Aug 2021
    New York, Ny, Us
    MDC Ventures is a corporate venture capital fund that invests in early-stage marketing technology companies.• Evaluated the strategic fit of prospective investments, identified collaborative opportunities, mentored founders and educated the agency on emerging technology trends.
  • Hetrick-Martin Institute
    Board Member
    Hetrick-Martin Institute Sep 2013 - Jul 2015
    New York, Ny, Us
    The Hetrick-Martin Institute is the nation’s oldest and largest nonprofit leader in LGBTQIA+ youth service programming. Previously involved with HMI for many years, joined as a Board Member in 2013, and increased involvement to assist the organization with strategy and planning.
  • Bartle Bogle Hegarty
    Media Director
    Bartle Bogle Hegarty Sep 2001 - Feb 2006
    London, Gb
    Bartle Bogle Hegarty (BBH Global) is a global advertising agency offering brand strategy, film and digital video production, digital publishing, R&D and sports brand services. Publicis Groupe acquired BBH Global in 2012.• Managed the 13-person media department responsible for $350M+ in billings; led all media planning and buying across channels, including traditional, online and guerilla.
  • Hookmedia
    Managing Principal
    Hookmedia Jan 2000 - Apr 2001
    HookMedia was an early-stage digital media agency. The company filed for bankruptcy in 2001, and its assets were purchased by Havas Advertising and incorporated into its interactive agency Media Contacts. • Directed the development of online media strategies, and the execution and optimization of digital media plans, including all publisher negotiations.• Tasked with opening two regional offices in Atlanta and New York.
  • Kirshenbaum Bond & Partners
    Media Director, Partner
    Kirshenbaum Bond & Partners 1992 - 2000
    New York, Ny, Us
    Kirshenbaum Bond & Partners (KBS) is a fully integrated advertising agency providing content strategy, media planning, production and creative technology to customers. • Led the agency’s media department, and implemented a holistic approach to communications planning and media campaign development.
  • Grey Advertising
    Brand Media Manager
    Grey Advertising 1991 - 1992
    Grey Advertising (Grey Global Group) is a global advertising and marketing agency.• Joined Grey as part of the P&G team to develop media campaigns for Pantene Pro-V.
  • Backer Spielvolgel Bates
    Media Planner
    Backer Spielvolgel Bates 1989 - 1991
    Backer Spielvolgel Bates (BSB) is a global advertising and marketing agency.
  • Nw Ayer
    Group Assistant
    Nw Ayer Oct 1988 - Apr 1989

Barry Lowenthal Skills

Integrated Marketing Digital Media Advertising Digital Strategy Digital Marketing Media Planning Social Media Strategy Online Advertising Sem Brand Management New Media Marketing Strategy Interactive Marketing Social Media Marketing Content Strategy Public Relations Media Buying Marketing Communications Interactive Advertising Brand Development Media Strategy Marketing Mobile Marketing Outdoor Advertising Direct Marketing Brand Architecture Competitive Analysis Awesomeness Radio General Awesomeness Agency Negotiations

Barry Lowenthal Education Details

  • Baruch College
    Baruch College
    Marketing
  • University Of Maryland
    University Of Maryland
    Business
  • University At Albany
    University At Albany
    Pre-Med

Frequently Asked Questions about Barry Lowenthal

What company does Barry Lowenthal work for?

Barry Lowenthal works for Self-Employed

What is Barry Lowenthal's role at the current company?

Barry Lowenthal's current role is President, Inuvo | Advisor | Mentor | Investor | Massive Idea Generator | AI Super Fan.

What is Barry Lowenthal's email address?

Barry Lowenthal's email address is bl****@****chen.tv

What is Barry Lowenthal's direct phone number?

Barry Lowenthal's direct phone number is +164633*****

What schools did Barry Lowenthal attend?

Barry Lowenthal attended Baruch College, University Of Maryland, University At Albany.

What are some of Barry Lowenthal's interests?

Barry Lowenthal has interest in Traveling Across Time Zones.

What skills is Barry Lowenthal known for?

Barry Lowenthal has skills like Integrated Marketing, Digital Media, Advertising, Digital Strategy, Digital Marketing, Media Planning, Social Media, Strategy, Online Advertising, Sem, Brand Management, New Media.

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