Barry Lowenthal Email and Phone Number
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Senior Marketing Executive, Advisor, and Industry Thought Leader with 35+ years in media planning, buying, agency management, operations, and strategy. I served 16 years as CEO of Media Kitchen, a renowned digital-centric media agency. Now, as President of Inuvo, an AI ad tech company, I lead efforts to enhance programmatic media buying without relying on cookies or identifiers.I excel in attracting, building, and training diverse, global teams through empathetic leadership and active listening. I strategically advise clients on transforming customer reach and engagement using modern, tech-driven platforms and partnerships. My expertise includes overseeing P&L, driving profitability, and making quick, informed decisions.Specialties: Media planning and buying, media management and operations, advertising, branding, programmatic, SEM, social media, creative collaboration, content creation, AI tools, and talent development.
Self-Employed
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Self-EmployedNew York, Ny, Us
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PresidentInuvo, Inc May 2023 - PresentLittle Rock, Ar, UsDriving Inuvo’s revenue growth and market leadership by leading product marketing, sales enablement, brand management, and revenue-generating functions. Focused on leveraging AI-powered ad tech solutions to enhance customer acquisition and optimize ad performance.• Strategic Leadership: Achieved record-breaking revenue growth with positive EBITDA and consistent cash flow. Led development of advanced AI solutions like IntentKey, which uses proprietary language models to solve key ad tech challenges.• Revenue and Market Expansion: Managed product, marketing, sales, and partnerships, expanding services across technology, retail, nonprofit, and automotive sectors. Launched self-service offerings, introduced AI-as-a-Service, and integrated new platforms to drive margin and revenue growth.• Operational Excellence: Oversaw financial strategies, aiming for $100MM+ annual revenue by 2025. Enhanced go-to-market strategies in product positioning, pricing, and promotion.• Leadership and Engagement: Fostered a culture of innovation and data-driven decisions, strengthening relationships with stakeholders, and representing Inuvo in thought leadership forums. -
Advisor, Investor, SpeakerSelf-Employed Feb 2022 - PresentServe as advisor and investor for VC firms; active mentor for individuals participating in several start-up accelerator programs; deliver industry lectures at select universities.• Advisor for AperiamVentures, an early-stage venture capital firm investing in marketing and advertising tech start-ups• Investor with Gaingels and TBD Angels, angel investor groups of like-minded company operators who thrive on sharing advice, guidance, and capital with talented entrepreneurs• Mentor accelerator program participants; programs incl. Entrepreneurs Roundtable, XRC Labs, & Bolster• Guest Lecturer at Baruch College and Columbia University; topics have included: The Importance of Building Community in Web3, Careers in Advertising and Advertising Trends, Digital Media Case Studies
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Member | AdvisorIntandem Dao Nov 2022 - May 2024InTandem DAO is a diverse, member-only community of growth experts, venture investors and supporters mobilizing to support startup founders from underrepresented groups scale their businesses.The community is powered by blockchain technology, making it a first-of-its-kind community that is member led, operates with transparency, and aligns incentives across members. -
CeoMedia Kitchen Feb 2006 - Jan 2022New York, Ny, UsMedia Kitchen is an award-winning full-service communications planning and buying agency, and member of the Stagwell Media Network, with offices in New York City, Minneapolis, Toronto, Montreal and Stockholm. Media Kitchen and MMI Agency merged in January 2021 under the MMI nameplate. • Oversaw Media Kitchen’s transformation from a print-first media firm to the +100-person award-winning, digitally-led agency known for its innovation, cutting-edge thinking and great people. • Co-founded Varick Media Management as one of the industry’s first agency-side programmatic trading desks, and in 2013, brought programmatic capabilities back in-house to be fully integrated within all client teams. • MediaPost named Media Kitchen Programmatic Agency of the Year (2014), Mobile Agency of the Year (2015, 2016) and Social Agency of the Year (2017). -
Mdc Venture AdvisorMdc Ventures Jun 2017 - Aug 2021New York, Ny, UsMDC Ventures is a corporate venture capital fund that invests in early-stage marketing technology companies.• Evaluated the strategic fit of prospective investments, identified collaborative opportunities, mentored founders and educated the agency on emerging technology trends. -
Board MemberHetrick-Martin Institute Sep 2013 - Jul 2015New York, Ny, UsThe Hetrick-Martin Institute is the nation’s oldest and largest nonprofit leader in LGBTQIA+ youth service programming. Previously involved with HMI for many years, joined as a Board Member in 2013, and increased involvement to assist the organization with strategy and planning. -
Media DirectorBartle Bogle Hegarty Sep 2001 - Feb 2006London, GbBartle Bogle Hegarty (BBH Global) is a global advertising agency offering brand strategy, film and digital video production, digital publishing, R&D and sports brand services. Publicis Groupe acquired BBH Global in 2012.• Managed the 13-person media department responsible for $350M+ in billings; led all media planning and buying across channels, including traditional, online and guerilla. -
Managing PrincipalHookmedia Jan 2000 - Apr 2001HookMedia was an early-stage digital media agency. The company filed for bankruptcy in 2001, and its assets were purchased by Havas Advertising and incorporated into its interactive agency Media Contacts. • Directed the development of online media strategies, and the execution and optimization of digital media plans, including all publisher negotiations.• Tasked with opening two regional offices in Atlanta and New York.
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Media Director, PartnerKirshenbaum Bond & Partners 1992 - 2000New York, Ny, UsKirshenbaum Bond & Partners (KBS) is a fully integrated advertising agency providing content strategy, media planning, production and creative technology to customers. • Led the agency’s media department, and implemented a holistic approach to communications planning and media campaign development. -
Brand Media ManagerGrey Advertising 1991 - 1992Grey Advertising (Grey Global Group) is a global advertising and marketing agency.• Joined Grey as part of the P&G team to develop media campaigns for Pantene Pro-V.
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Media PlannerBacker Spielvolgel Bates 1989 - 1991Backer Spielvolgel Bates (BSB) is a global advertising and marketing agency.
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Group AssistantNw Ayer Oct 1988 - Apr 1989
Barry Lowenthal Skills
Barry Lowenthal Education Details
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Baruch CollegeMarketing -
University Of MarylandBusiness -
University At AlbanyPre-Med
Frequently Asked Questions about Barry Lowenthal
What company does Barry Lowenthal work for?
Barry Lowenthal works for Self-Employed
What is Barry Lowenthal's role at the current company?
Barry Lowenthal's current role is President, Inuvo | Advisor | Mentor | Investor | Massive Idea Generator | AI Super Fan.
What is Barry Lowenthal's email address?
Barry Lowenthal's email address is bl****@****chen.tv
What is Barry Lowenthal's direct phone number?
Barry Lowenthal's direct phone number is +164633*****
What schools did Barry Lowenthal attend?
Barry Lowenthal attended Baruch College, University Of Maryland, University At Albany.
What are some of Barry Lowenthal's interests?
Barry Lowenthal has interest in Traveling Across Time Zones.
What skills is Barry Lowenthal known for?
Barry Lowenthal has skills like Integrated Marketing, Digital Media, Advertising, Digital Strategy, Digital Marketing, Media Planning, Social Media, Strategy, Online Advertising, Sem, Brand Management, New Media.
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