Barry Masellis Email and Phone Number

Responsible for:• Building / Analyzing / Maintaining monthly and annual sales/revenue/PnL budgets and forecasts for 5 brands and 40 campuses.• Building and inspiring a strong, effective marketing organization that is capable of influencing and delivering the company’s goals resulting in revenue growth and cost management leading to robust profit growth across all business lines.• Developing and implementing overall marketing strategies with specific initiatives to deliver measurable results. Seek out and lead the organization to leverage new marketing opportunities.• Developing and measuring key metrics around the business including brand, acquisition, retention, and team engagement. Leverage data and analytics to drive insights and improve ROI. • Creating and executing the company overall marketing strategy relating to: Brand development, Marketing & advertising campaigns, Lead acquisition & brand loyalty strategies, R&D strategies for new programs & markets, Public relations and Reputation Management.• Creating and executing the company’s marketing messaging platform (guides and best practices).• Ensuring consistent positioning and messaging across marketing and sales activities.• Defining and implementing mechanisms for determining the effectiveness of our marketing activities and reporting the results to the rest of the executive team frequently.• Establishing and maintaining industry relationships (google, facebook, etc)• Establishing, monitoring and reacting to actual performance against budget objectives.• Cultivating a strong collaboration with Admissions, Operations, Finance and other stake-holders.• Managing the following departments: SEM Teams, Social Media & Content Teams, Developers & Technical Teams and Creative Services Team

• Manage the Web Marketing Department (consisiting of Programmers, Database Engineers, Content Writers, SEO Specialists, PPC Managers and Social Media Managers)• Develop online strategies and create software to assist and track all online marketing initiatives.• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.• Strategic Consulting, including business plan & lead generation strategy development.• Advising new businesses on formation of online marketing initiatives

Project Manager, Senior Software Implementation Specialist.