Solutions and insights to help drive profitable growth of branded and private label lubricants.- Business growth strategy- Business development and sales- Market and opportunity sizing and analysis- Branding and marketing to elevate your brand of lubricants

Build and manage sales pipeline to acquire new branded and private label lubricants customers in wholesale distributor, retail, toll, and OEM sales channels for all PCMO, HDEO, and Industrial products. Help acquire and retain customers with private label brand and product messaging that is as good as or better than the best brands from Oil Majors. Report to Chief Operating Officer - Lubricants

Business development, branding, and marketing that accelerated profitable growth of 120M+ gpy base oil, and blended lubricants business. Built and managed EcoPower Oil brand that protects engines, protects the environment and grew more than 40% YOY. Involved in business development, sales, competitive intelligence and value propositions to grow profitable business in on and off road fleet, installer, marketer, retail, government, industrial and OEM segments. Also focused on strategy development, product development and government relations. Reported to EVP, Sales and Marketing.

Acquired growth and expanded global account relationship that grew revenue by $10MM and 120% with Hill's Pet Nutrition, a Colgate brand. Managed P/L. Coached 35-person global account team. Offices in Kansas City, New York, London, and Prauge. Clients included Hill's Pet Nutrition, Colgate, BT (British Telecom), Samsung, Tetley, Srixon and others.

Led team that provided digital, integrated and vertical marketing solutions for USAA investments and retirement divisions, as well as cross-selling banking and insurance products to new customers. Other clients included Walmart. Led a 35-person cross-functional team.

Led team that was outsourced marketing department for North America’s largest environmental services company, Waste Management. Re-positioned this Fortune 200 Company in ways that made its 22 million customers and 10 million prospects feel better about throwing away garbage and paying a price premium. The company’s share price rose over 30% in less than a year, due in part to an improved brand image. Activated sponsorships with NASCAR, PGA TOUR, Super Bowl XXXVIII, and several teams in NFL, NBA, MLB and NHL.

Led business development and revitalized business model to generate profitable growth for this consulting firm. Designed an organization with more strategic thinkers that were supported by project managers. This approach increased client satisfaction and reduced labor costs. Clients included: TV Guide, TV Guide Channel, International Paper, Homeland Grocery Stores, Laufen Ceramic Tile, F&M Bank, Oklahoma Energy Resources Board, Tulsa Convention Center and Dentsply

Won and led 38-person team for Sprint Local account. Justified and managed a $35M marketing budget. Generated profitable growth across its $6B business in B2C, B2B, retail, government and education verticals and channels. Improved marketing ROI by over 15%. Also helped Phillips Petroleum on branding and improving traffic in its retail fuels business.