Barry Moulsdale Email and Phone Number
A passionate and engaging President/General Manager or Vice President of Sales with a strong history of business performance turnarounds through strategic leadership, revenue enhancement, operational excellence, and financial acumen. Proven success in driving revenue growth, expanding market share, enhancing profitability, and maximizing operational efficiencies. Skilled in servant leadership, team building, innovation, and change management. Adept communicator and visionary leader committed to exceeding organizational goals. Excel in fostering high-performance cultures and delivering exceptional results. Barry is an asset for mid-cap consumer products,, manufacturing, building materials, distribution, industrial or construction companies in need of performance turnaround. Throughout his executive career, Barry has held leadership positions with organizations including Wolseley (Ferguson), Spectrum Brands HHI Division (now a division of Assa Abloy), Spectrum Brands (Remington, Black & Decker and George Foreman), Zurn Elkay, Stanley Black & Decker, Interbath and G&K Services (now under the CINTAS umbrella).Barry’s ability to execute corporate initiatives to drive operational excellence and outstanding sales performance is complemented by hisentrepreneurial spirit, allowing him to blend the individuality and innovation residing in the passion of an entrepreneur with the financial understanding, customer-centric relationships & operations background needed to succeed in the corporate environment.As a leading executive, Barry loves to see others win. He understands that people are the driving force behind all successful businesses, and by putting people first through servant leadership, he creates an environment for employees to succeed and the business to excel. Barry believes in building and mentoring strong teams, setting high but achievable goals, and creating programs to ensure success.Barry attained his BA in Political Science and Business Diploma from Wilfrid Laurier University. Barry is a certified Everything DISC leadership instructor and the Founder of the Oakville Baseball Academy
Anfield Business Consultants
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Managing DirectorAnfield Business Consultants 2023 - PresentProviding C-Suite executive consulting services predominantly in the industrial, distribution, building materials and CPG industries. Engagements vary from M&A research, due diligence & implementation to strategic planning & execution, to market share analysis & sales strategy implementation and operational effectiveness & efficiency analysis.Key Clientele:• Masco Corporation – Delta, Hansgrohe, Brasscraft, Mirolin, Master Plumber brands• Wilo Group – Pump and Pump Systems• Black & Decker Hardware & Home Improvement Group• Lixil Corp – American Standard & Grohe Plumbing Brands• Usines Giant Inc. – Residential & Commercial Water Heaters• Vocare Health Monitoring Systems – Virtual Medical Care Devices
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Chief Operating OfficerPluspuu Talostudio 2021 - 2023Provided strategic leadership and oversight for the day-to-day operations of a start-up organization. I was responsible for establishing sales & marketing presence, procurement of capital investment, strategic planning & execution, driving operational excellence, optimizing processes, and ensuring the attainment of business objectives.Key Achievements:• Secured multi-unit residential development of 200+ units in PEI and Norther Ontario valued at $15M revenue.• Secured private equity investment and government/agency funding of $10M.• Implemented SOP’s for General Contractor and Sales Agency networks across Canada.• Created digital media marketing and advertising plan leading to >2M engagements. -
President | General Manager CanadaZurn Elkay Water Solutions 2018 - 2021Milwaukee, Wi, UsOverall responsibility for the company's operations and strategic direction in the Canadian market of a $75M division. Successfully developed a high-performing team to achieve business objectives and drive growth through rigorous strategic planning & execution, implementation of the Danaher Business System (DBS), manufacturing excellence and strong customer top-to-top relationships.Key Achievements:• Spearheaded market expansion initiatives, resulting in a 20% increase in revenue and market share within the Canadian region.• Fostered a collaborative and inclusive work culture, leading to a 33% improvement in employee engagement and elimination of voluntary turnover.• Accomplished a 100% EBITDA performance increase over a two-year period through expenditure review and vendor cost-control negotiations.• COVID-19 market strategy pivot to sensor faucet sales, growing category 87% year over year. -
General Manager - Small Home Appliances, Personal Care & PlumbingSpectrum Brands, Inc 2015 - 2018Middleton, Wi, UsBRANDS: Black & Decker, Russell Hobbs, George Foreman, Remington, Pfister & FortisRecruited in 2015 to turn around a stagnant Canada plumbing division. Reporting to the Canada VP, I held executive leadership responsibilities for three business units totaling $160M in revenue. The role encompassed setting strategic direction & execution, P&L management, new product engineering & design, key customer relationships, operational excellence, team leadership, and market expansion.Key Achievements:• Developed and executed growth strategies that led to an 85%, 80% & 25% increase in overall revenue and market share for the Plumbing, Personal Care & Small Appliances divisions.• Spearheaded product innovation and introduced several new lines, resulting in a 25% boost in product diversity and a 10% growth in sales revenue. • Instituted cost-effective operational improvements, optimizing supply chain processes, and reducing costs by 12% while maintaining product quality. -
Director Of Business Development | Director, Strategy And Development | Bd ManagerWolseley 2009 - 2015Warwick, Warwickshire, GbPivotal leadership role in shaping the organization's strategic direction. My responsibilities included identifying growth opportunities, negotiating vendor procurement, building strategic partnerships, and driving revenue growth through innovative strategies.Key Achievements:• Derived new partnership strategies for key product categories, growing revenue from $280M to $330M & increasing margins from 24% to 28%.• Employed novel strategies generating $280M in throughput for distribution center, representing $4M in trading profit.• Spearheaded market entry and expansion strategies in the plumbing sector, resulting in a 20% increase in market share and a 15% growth in sector-specific revenueDirector of Business Development – Plumbing, 2014 – 2015• Derived product strategies for product categories, growing from $280M to $330M, increasing margins from 24% to 28%• Led a team of 5 BD Managers and 6 Category Managers • Employed novel strategies generating $280M in throughput for distribution center, representing $4M in trading profitDirector, Strategy and Development - Plumbing Division, 2012 – 2014• Increased revenues of in-store (counter) sales to 44% of Canadian plumbing division at $374M with system margins of 24.5%• Implemented a $6M marketing plan for Canadian plumbing division • Directed in-store (counter) sales and gross profit margin for 115 plumbing mechanical locations nationally through advancement of a team of 6 BD Managers and 29 Showroom Managers across Canada Business Development Manager - Central Region, 2009 – 2012 -
Director Of New Product DevelopmentBlack & Decker Hhi 2007 - 2009UsStrategic leadership position responsible for identifying and executing new product extension category growth opportunities for the organization. The role encompassed market analysis, product design & engineering, global sourcing, capital expenditure, partnership development, and the implementation of sales & marketing strategies to achieve business objectives.Key Achievements:• Generated, in two years, product lines with total annualized sales of $18M, representing 15% of $120M revenue.• Established and nurtured key client relationships, contributing to a 30% increase in repeat business and long-term customer satisfaction. -
President - CanadaInterbath Inc 2003 - 2007Highest executive leadership position for the organization's operations within the Canadian market. My role involved setting the strategic direction, overseeing P&L management, key customer acquisition, vendor procurement & negotiations, and providing leadership to drive business growth and performance.Key Achievements:• Tripled revenues from $3.5M to $12.0M over four years in a very competitive marketplace. • Grew profitability from a net loss position to 15% in year one, 24% in year two while maintaining and enhancing service quality and customer satisfaction.
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Regional Sales ManagerAmerican Standard 2001 - 2003Reporting to the President of a $120M consumer products market leader, drove the achievement of $50M+ sales volume. Directed, trained and empowered a team of nine regional sales personnel. Transformed the team philosophy from transactional and relationship sellers into strategic fact-based regional business managers. Developed and implemented strategic customer relationships, sales programs, marketing initiatives, P&L, inventory control, recruitment and training. Growth from $44M to over $60M in Ontario region sales over two-year period. -
Regional Sales ManagerG&K Services 1998 - 2001Minnetonka, Mn, Us -
Service ManagerG&K Services 1997 - 1998Minnetonka, Mn, Us
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Sales AssociateG&K Services 1996 - 1997Minnetonka, Mn, Us
Barry Moulsdale Education Details
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Wilfrid Laurier UniversityPolitical Science And Business Administration
Frequently Asked Questions about Barry Moulsdale
What company does Barry Moulsdale work for?
Barry Moulsdale works for Anfield Business Consultants
What is Barry Moulsdale's role at the current company?
Barry Moulsdale's current role is Turnaround Performance Specialist | Strategic Planning & Execution | Employee Engagement Driver| 25 Years Executive Leadership | President & General Manager | Building Materials-Durable CPG-Industrial-Distribution |.
What schools did Barry Moulsdale attend?
Barry Moulsdale attended Wilfrid Laurier University.
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