• Commissioned by The Future Laboratory to deliver a 2030 future of customer, community, and retail futures strategy for Afterpay Australia.• Partnered with Vicinity Chadstone to lead a mixed-use, retail strategy recommendation for precinct• Developed a partnerships and growth strategy for Aperture Travel, a global travel agency (Aus, NZ & South Africa)

Retained client of Ideas Plus Communications, Strategy consultancy that I founded in 2015.Strategic Director for Asia Pacific consultancy offeringCo-presenter at The Future Laboratory annual trend briefings in Melbourne and Sydney (New Consumer, Food & Wine and New Futures)

E&S Trading, VIC 62-year-old family business, retailer with $360m annual turnover. 12 store footprint in VIC & A.C.TRetained Strategy Advisory for Rob Sinclair, business owner and CEO Jan 2015-Sept 2022General Manager (Customer Experience Strategy) 07/2022 - 05/2024Role impacted by company- wide restructuring linked to sale of business to JBHIFI. 23 roles impacted at head office. Scope:* Designed and implemented “Happy customers drive growth” CX strategy for customer and supplier engagement to drive sales, referrals, and loyalty in the categories of kitchen, bathroom, and appliances.* Championed a culture of continuous improvement- Worked cross-functionally with senior leadership in the CEO, finance, merchandise and buying, retail, and HR.* Invited top 10 supplier partners and store-based leadership into the co-creation process of the Customer Experience program.* Led a high performing team of 15 in CX* Fostered engagement and cross-functional collaboration from the shop floor to the warehouse through inclusive leadership.* Delivered CX efficiencies by removing multiple pain points from the post-sales experience, improving logistics and real-time stock availability.* Implemented the "Speed to Solution" process from July 2022 to June 2024 to reduce customer frustration with post-sale processes.Impact:* Delivered $1m in operational cost savings (2022-2024) by eliminating wastage from the after-sales CX process.* Engaged senior stakeholders at suppliers to address significant operational pain points with service-based solutions.* Increased customer satisfaction scores- Net Promoter Score for sales and after-sales from 72% in 2022 to 84% by June 202* Increased First Contact Resolution (FCR) score from an average of 15% (2019-2022) to 40% (2022-2024) after introducing the Speed to Resolution process.* Led a customer feedback initiative that increased customer satisfaction scores from an average of 60% to 82% over 12 months in 2023.

I am the Stakeholder Engagement Director on the most exciting project which involves project leadership to the Roads & Outer Metropolitan and the engineering teams at Infrastructure & Place, TfNSW. This role requires me to define a stakeholder engagement strategy for a project comprised of 6, separate work streams, defining the stakeholder engagement strategy for internal and external stakeholders to ensure that we deliver against project milestones. The stakeholder mix includes the Federal Government, Infrastructure Australia and NSW, DPIE and DPC among others.

Barry is the content lead for Cannes Creative Leaders Programme 2019 along with Berlin School Director of Strategy and Learning Innovation, Marília Lobo, and in close collaboration with faculty members, and guest speakersJune 13 - 21, 2019 - Cannes, FranceAn intensive nine-day programme collecting and connecting the dots between Creative Leadership, Brand Culture and Organizational Design, and Client-CentricityThe Cannes Creative Leaders Programme (CCLP) is arguably the best way to make the most of the Cannes Lions International Festival of Creativity. Curated by our academic experts, the CCLP combines a unique four-day learning environment prior to the main event, a full-week festival delegate pass with additional, exclusive sessions presented by top industry leaders, VIP access to the Cannes Lions Opening & Closing Galas, and more. Since 2010, the Berlin School has teamed up with Cannes Lions to offer a premiere learning experience at one of the most significant global awards for the creative industries.

Retained client of Ideas Plus Communications, Strategy consultancy that I founded in 2015.Contagious is for marketers seeking a competitive edge through creativity and innovation. Our strategic and creative intelligence identifies and interrogates the world’s most exceptional marketing and disruptive trends to help you achieve winning ideas. Fast.https://www.contagious.com

http://www.afaadschool.com.au/public/content/ViewCategory.aspx?id=480

Working with the amazing digital team at NSW Govt to deliver credible information to the community that ensures that we all live happier, safer and more productive lives (both during the Covid-19 crisis and beyond)My role includes working collaboratively with Senior stakeholders in different Govt agencies (education, health, police etc), as well as working closely with the core digital team behind the NSW.Gov website

This contract role (March-Nov 2020) involved leading the digital team to develop COVID-19 related solutions (UX, Content, stakeholder management, Customer Experience), while working across Government Agencies such as Transport, Education, Treasury, PIFAC and Community Services.As the senior strategy lead for COVID-19 at DCS, I partnered with a new team of Product Owners, that lead verticals that included Health, Education, Business, Transport and Community Services.In my role, I successfully leveraged high-level negotiation and influencing skills across a broad range of stakeholders in NSW Government, to achieve organisational outcomes.My role as Strategy lead was to leverage industry trends and formulate a strategy that can drive collaboration across Government Agencies, while delivering tangible outcomes for the NSW Government and the community. The teams within NSW Government leveraged agile ways of working to work at rapid pace to achieve these outcomes with the added pressure of a pandemic.

Faethm is a Sydney based, AI startup with ambitions to navigate the world's business and Govt leaders through strategic change posed by automation and robotics. The impacts of these technologies will transform the marketplace, the workforce and society as a whole. Faethm is a predictive Analytics Platform driving Economic and Social value from Emerging Technologies. Emerging technologies, such as AI and Robotics, will bring opportunities and wealth to industries and communities worldwide. They will also Automate some jobs, Augment others and Add many new roles.The Faethm analytics engine integrates expert elicitation with machine learning to predict the impact of emerging technologies on the skills and roles of your organisation, industry or geography. These analytics are delivered via a SaaS product platform to underpin business model, operating model, strategy, policy and transformation programs. Not a consulting service or static report… Faethm is a technology platform enabling scenario planning across the impact of the 4th Industrial Revolution.

Working with the awesome Nestle baby formula account team on digital and comms strategy and partnering with the Nestle client to innovate and to connect with Australian mothers in fresh, unexpected ways.

Partnering with the great team at The Dubs on digital and content strategy projects.A super list of clients overseen by a highly collaborative management team.

Partnering with the agency leadership and pitch team to deliver a different strategic perspective on a retail centric client. Great experience with a great bunch of people.

I was the lucky recipient of the Contagious Magazine Scholarship to undertake my MBA at the Berlin School of Creative Leadership in Berlin which commenced in Sept 2013 and is expected to conclude in August 2015 (part-time study)."A Global Place for Creative Leaders-The Berlin School is a not-for-profit organization dedicated to research and leadership education for executives in creative industries such as advertising, design, entertainment, interactive, journalism, media and marketing.We're building a unique, global community and invite you to share our vision of a creative CEO in every creative enterprise."

Working with the great team at RGA and partnering with fantastic marketing team at Google.Delivering strategic leadership on Google while working collaboratively with PHD and other rostered agency partners.My role is focussed on comms/digital/content strategy and driving ideation and fresh creative thinking working closely with the creative directors and senior agency leadership.

DT helps brands thrive in the digital economy. We create Customer Experiences that connect brands with people.Our expertise spans a range of practice areas – including Design, Engineering, User Experience, Strategy, Social Media, E-commerce, Mobile, Search, Advertising Creative, Content and Data & Analytics.Client work includes Qantas, OPTUS and Tourism Australia among others.

Strategy Group Head responsible for communications strategies across key accounts:McDonalds AustraliaSony Australia (Playstation, Mobile, Hardware)FrucorPernod RicardCo-head of Strategy Dept Sydney and part of the national strategy team of OMD Australia

Communications strategy leadership on Suncorp (Australia's largest insurance portfolio of companies), Samsung, Emirates Airlines and Network 10

Brand + Creative Strategy: Coca Cola Australia & New ZealandTelstra Australia and American Express Australia & New Zealand

Agency of the Year 2007 (Creativity Magazine)Full-service, creative boutique based in SOHO, NYC

Strategist- Canon Australia, Masterfoods, ING, Toyota