I led the Experience Design and Innovation practice at Profound, an award-winning Digital agency providing Consulting, design and technical delivery of digital solutions to improve customer experiences. I had both commercial responsibility (as a member of the board, Director and practice lead) and a Client leadership role. I was highly engaged in Client projects acting in an advisory and consulting capacity, owning client engagement and the delivery of strategy , Product management, Product and Experience design. Digital solutions included an array of solutions for eCommerce, Marketplace and B2B Digital platforms to facilitate trading and bring multiple parties together to optimise service delivery and supply chain fulfilment. The role required strong stakeholder management in complex environments, and I forged a collaborative approach to facilitate the definition of strategy and Product requirements to inform Product Design, and work with Engineering teams in delivery. I worked with multi-disciplinary teams (both internal and client side) to craft digital products and services for B2B and B2C clients across various industries including Software, Life Sciences, Manufacturing, Services and Retail. 
My responsibilities included leading, developing, and scaling the practice to achieve sustainable growth and profitability. Our multi disciplined teams spanned Product disciplines and included strategy, research, design and innovation, providing leadership and expertise for clients, combined with technical advice and solution delivery. Managing internal teams, stakeholder teams (client side) and working with Partners ,our focus was to deliver impactful solutions that transformed our clients business operations and achieve their commercial goals.

I founded Kynsale in 2008 , a Software and Services business focused on enabling Digital innovation. We provided Product and Service expertise, focussed on a Customer centric approach to Product strategy, Product management, Product design and Technical delivery. Our services were focused primarily on enabling Digital, eCommerce design and development, and the definition of the business transformation needed to underpin its delivery.. We launched a proprietary software in 2009 which was among the first entrants to address Customer journey mapping and Experience design linked to Business, Technology, Product, and service design architecture.My responsibilities spanned Business and Product leadership working with cross functional teams and partners to successfully develop proprietary software products and the delivery of consulting services. As the business leader I was responsible for scaling and growing the business to support our International client base, and establishing the Product Strategy, Product management design and Engineering resources to deliver success.We grew the product to provide both a ‘lite’ mapping solution and an enterprise level SaaS based technology solution. Our products were used by industry practitioners and clients alike and recognized by Forrester and Gartner in analyst papers etc. Our corporate clients were in the U.S, Asia , Europe and U,K. and I established a go to market, support and service presence to aid our expanding client base.The software was spun out to CX core in 2017, and I continued to operate Kynsale as a Consulting services provider.

Responsible for leading the Consulting services business in EMEA, focussed on delivering eCommerce business model solutions internationally, which integrated technology and Digital solutions with a global supply chain and fulfilment capability to provide a complete online business operation for Multi National companies. I was responsible for leading and growing the business through the design of the proposition, building practice capability, scaling the commercial consulting teams and the design and delivery of consulting, technology and business services.

Formerly BDR Consulting before being acquired by Grassroots, I was Responsible for developing the Consulting proposition at BDR and leading the sale and delivery of Customer centric solutions combining Strategy, Digital and eCommerce solutions. I crafted tools and approaches, and led the Consulting team for the design and delivery of Digital solutions and new operating models that achieved commercial growth for international brands.

Responsible for the General market business encompassing Wholesale, Distribution, Retail, Specification and Projects. Led the direct and indirect sales channels through a period of significant business change, building new teams and designing and implementing new approaches. Culminated in significant commercial success, growth and stability. Involved in several Business transformation initiatives including the introduction of new Time to Market product development programme, and the growth of European partnerships.