Barry Parr

Barry Parr Email and Phone Number

Marketer, industry analyst, and journalist @ NETCHANNELS
Barry Parr's Location
Montara, California, United States, United States
Barry Parr's Contact Details
About Barry Parr

I’m a senior marketer, industry analyst, and journalist looking to leverage my marketing, competitive intelligence, and communication skills to help build a business.

Barry Parr's Current Company Details
NETCHANNELS

Netchannels

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Marketer, industry analyst, and journalist
Barry Parr Work Experience Details
  • Netchannels
    Analyst Relations Consultant
    Netchannels Jun 2022 - Present
    Tahoe City, Ca, Us
    Managing analyst relations for Google Workspace, and Platforms & Ecosystems
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  • Coastsider
    Editor & Publisher
    Coastsider 2004 - Present
    Montara, Ca, Us
    Created one of the original hyperlocal news sites, covering coastal San Mateo County, from the Santa Cruz County line to San Franciso. Achieved significant market penetration. Mentored and trained hyperlocal entrepreneurs in other communities nationwide.
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  • Disqo
    Product Marketing Senior Manager, Research And Insights
    Disqo 2021 - May 2022
    Glendale, California, Us
    Creating actionable research and thought leadership based on data from DISQO's panel of internet users. Developed DISQO's methodology for weighting survey and behavioral data. Created research on factors and demographics driving cryptocurrency adoption, Amazon Prime Day impacts on competing retailers, vaccine acceptance by user media preferences, Super Bowl advertising performance, and the differences between users' reported and actual behavior.
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  • Delphix
    Principal Product Marketing Manager
    Delphix 2019 - 2020
    Redwood City, Ca, Us
    Directed thought leadership for product marketing team. Created company’s vision page for repositioning & relaunch of Delphix platform. Created program and process for customer success to drive adoption and increase integration among new customers. Directed analyst relations for product marketing team. Managed collateral, sales materials, and blog posts. Co-managed study with IDC to determine the ROI of Delphix resulting from increases in developer productivity.[I left Delphix when they laid off 20% of its workforce at the beginning of the worldwide pandemic.]
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  • Outsell, Inc.
    Vp & Principal Analyst, B2B Marketing
    Outsell, Inc. 2013 - 2019
    Carmel, Ca, Us
    Covered media and marketing as an industry analyst at [Outsell](http://outsellinc.com), a boutique media research firm serving the information and media industries. Consulted to Outsell's clients on business strategy, market sizing, and technology industry trends. Currently an affiliate analyst with Outsell, working on a consulting basis.Managed business-to-business media practice, Outsell's largest practice, with more than 40 clients. Consulted to clients worldwide on refining their business models, market tends, and competitive intelligence. Created major market research reports, consulted on custom projects, project managed executive surveys to size and forecast markets, interviewed and evaluated vendors, and tracked emerging industry strategies.Built a research practice covering television, in partnership with *Broadcasting & Cable* and *Multichannel News*. Managed the partnership, set the research agenda, developed television audience survey and consumer advertising survey, wrote research on the future of television. Quoted by AP, Bloomberg, and Reuters, and appeared on CNN's Reliable Sources. Worked with Salesforce, Marketo.
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  • Chartio
    Director Of Marketing
    Chartio 2014 - 2015
    San Francisco, Ca, Us
    Established Analyst Relations program for this B2B SaaS startup, with over 30 analyst and influencer relationships, including the Gartner Magic Quadrant and our highly successful user review program. Created and managed Chartio's public relations, building a list of journalists covering our market and building relationships. Created first collateral for field sales team. Managed company blog and interviewed customers. Managed competitive intelligence. Created Chartio's positioning and tagline. Designed and implemented Chartio's Net Promoter Score system. Managed collaboration of cross-functional teams that included engineering, product management, sales and marketing. Worked with Salesforce, Hubspot, SQL, project management, and business intelligence tools.
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  • Dow Jones
    Communications & Media Consultant
    Dow Jones 2011 - 2013
    New York, Ny, Us
    Consulted to Global 100 companies in the analysis of their coverage in traditional, Web, and social media. Redesigned the company’s sales presentations, client training, and reports. Consulted to major corporations, including Walgreens, Smuckers, Southern California Edison, Visa, and BNSF on corporate responsibility, competitive intelligence, and PR issues. Worked with product management to improve customer satisfaction. Supported field sales team in winning major accounts. Presented on the company's behalf at the Sentiment Analysis Summit. Managed and edited outsourced report writers in India in creating clients’ media analyses. Applied and project managed implementations of text mining, automated sentiment analysis, and statistical analysis.
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  • Forrester Research
    Senior Analyst, Media And Marketing
    Forrester Research 2005 - 2009
    Cambridge, Ma, Us
    Industry Analyst covering online media and advertising. Created strategic, actionable research for Global 1000 clients. Advised clients on social media, media strategy, ad revenue optimization, technology and industry trends, local media, mobile, and video. Worked with field sales team to win major clients. Clients included senior executives at Cox Communications, BBC, Time Warner, Dex, CBS News Interactive, Nokia, and Online Publishers' Association. Project managed major annual consumer technology survey. Frequent speaker at conferences and small executive groups on reinventing online media, social networking for media properties, local advertising strategy. Managed and analyzed national surveys of consumer online behaviors. Won two major research awards. Managed public relations team to arrange speaking opportunities and press quotes.
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  • Idc
    Research Director, Ecommerce
    Idc 1997 - 2001
    Needham, Massachusetts, Us
    Created IDC's ecommerce research program, covering media, travel, retail, computing, and automobiles. Built a team of analysts and launched multiple subscription research products. Created an uncannily accurate Internet advertising forecast, online demographic forecast, globalization strategies, privacy, and consumer behavior. Featured annual speaker in the main room at IDC's annual Directions conference.Trained IDC analysts in forecasting, report writing, and modeling. Consulted to clients including Netscape, America Online, Visa, Yahoo, Citibank, Compaq, IBM, and Microsoft.
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  • Cnet
    Vp, News
    Cnet 1996 - 1997
    San Francisco, Ca, Us
    Created the business side of News.com, the breaking technology news site that Walt Mossberg called "a must read for anyone who cares about technology news". Built the production team and project managed the evolution of the site . News.com was twice voted best news web site by a non-newspaper company by the Newspaper Association of America and Editor & Publisher. Responsible for technology, design, and advertising sales.
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  • San Jose Mercury News
    Managing Producer, Mercury Center
    San Jose Mercury News 1992 - 1996
    San Jose, California, Us
    Co-created Mercury Center, the first full newspaper on the Web, for the San Jose Mercury News. Managed the development and marketing of Internet services such as email news alerts, one of the first online employment sites, and news archives. Managed marketing and played a key role in advertising sales. Managed software development and systems administration. Mercury Center was named best website from a newspaper with a circulation under 300,000 by the Newspaper Association of America and Editor & Publisher and the best business service on the Web by Interactive Age.
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Barry Parr Skills

Online Advertising Social Media Strategy Analytics Publishing Journalism Advertising Online Publishing Market Research Crm Competitive Analysis Business Strategy Content Management Consulting Media Analysis Analysis Salesforce.com Market Analysis Product Marketing Marketing Research Advertising Research Direct Marketing Statistics Marketing Research Business Intelligence Digital Media Digital Marketing Public Relations Microsoft Office Microsoft Excel Microsoft Powerpoint Software As A Service Enterprise Software Leadership Cross Functional Team Leadership Management Public Speaking Mobile Internet Analyst Relations Industry Analyst Relations Data Analysis Project Management Microsoft Word Market Intelligence Competitive Intelligence Business Analysis Marketing Strategy Tableau Sql E Commerce Newspapers Interactive Advertising Hyperlocal Subscription Local Advertising Media Start Ups

Barry Parr Education Details

  • Harvard Business School
    Harvard Business School
    Master Of Business Administration - Mba
  • Stanford University
    Stanford University
    Psychology

Frequently Asked Questions about Barry Parr

What company does Barry Parr work for?

Barry Parr works for Netchannels

What is Barry Parr's role at the current company?

Barry Parr's current role is Marketer, industry analyst, and journalist.

What is Barry Parr's email address?

Barry Parr's email address is ba****@****arr.org

What is Barry Parr's direct phone number?

Barry Parr's direct phone number is +165072*****

What schools did Barry Parr attend?

Barry Parr attended Harvard Business School, Stanford University.

What are some of Barry Parr's interests?

Barry Parr has interest in Children, Investing, Civil Rights And Social Action, Politics, Home Improvement, Education, Science And Technology, Arts And Culture, Home Decoration.

What skills is Barry Parr known for?

Barry Parr has skills like Online Advertising, Social Media, Strategy, Analytics, Publishing, Journalism, Advertising, Online Publishing, Market Research, Crm, Competitive Analysis, Business Strategy.

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