Barry Parr Email & Phone Number

Tahoe City, Ca, Us

Managing analyst relations for Google Workspace, and Platforms & Ecosystems

Montara, Ca, Us

Created one of the original hyperlocal news sites, covering coastal San Mateo County, from the Santa Cruz County line to San Franciso. Achieved significant market penetration. Mentored and trained hyperlocal entrepreneurs in other communities nationwide.

Glendale, California, Us

Creating actionable research and thought leadership based on data from DISQO's panel of internet users. Developed DISQO's methodology for weighting survey and behavioral data. Created research on factors and demographics driving cryptocurrency adoption, Amazon Prime Day impacts on competing retailers, vaccine acceptance by user media preferences, Super Bowl advertising performance, and the differences between users' reported and actual behavior.

Redwood City, Ca, Us

Directed thought leadership for product marketing team. Created company’s vision page for repositioning & relaunch of Delphix platform. Created program and process for customer success to drive adoption and increase integration among new customers. Directed analyst relations for product marketing team. Managed collateral, sales materials, and blog posts. Co-managed study with IDC to determine the ROI of Delphix resulting from increases in developer productivity.[I left Delphix when they laid off 20% of its workforce at the beginning of the worldwide pandemic.]

Carmel, Ca, Us

Covered media and marketing as an industry analyst at [Outsell](http://outsellinc.com), a boutique media research firm serving the information and media industries. Consulted to Outsell's clients on business strategy, market sizing, and technology industry trends. Currently an affiliate analyst with Outsell, working on a consulting basis.Managed business-to-business media practice, Outsell's largest practice, with more than 40 clients. Consulted to clients worldwide on refining their business models, market tends, and competitive intelligence. Created major market research reports, consulted on custom projects, project managed executive surveys to size and forecast markets, interviewed and evaluated vendors, and tracked emerging industry strategies.Built a research practice covering television, in partnership with *Broadcasting & Cable* and *Multichannel News*. Managed the partnership, set the research agenda, developed television audience survey and consumer advertising survey, wrote research on the future of television. Quoted by AP, Bloomberg, and Reuters, and appeared on CNN's Reliable Sources. Worked with Salesforce, Marketo.

San Francisco, Ca, Us

Established Analyst Relations program for this B2B SaaS startup, with over 30 analyst and influencer relationships, including the Gartner Magic Quadrant and our highly successful user review program. Created and managed Chartio's public relations, building a list of journalists covering our market and building relationships. Created first collateral for field sales team. Managed company blog and interviewed customers. Managed competitive intelligence. Created Chartio's positioning and tagline. Designed and implemented Chartio's Net Promoter Score system. Managed collaboration of cross-functional teams that included engineering, product management, sales and marketing. Worked with Salesforce, Hubspot, SQL, project management, and business intelligence tools.

New York, Ny, Us

Consulted to Global 100 companies in the analysis of their coverage in traditional, Web, and social media. Redesigned the company’s sales presentations, client training, and reports. Consulted to major corporations, including Walgreens, Smuckers, Southern California Edison, Visa, and BNSF on corporate responsibility, competitive intelligence, and PR issues. Worked with product management to improve customer satisfaction. Supported field sales team in winning major accounts. Presented on the company's behalf at the Sentiment Analysis Summit. Managed and edited outsourced report writers in India in creating clients’ media analyses. Applied and project managed implementations of text mining, automated sentiment analysis, and statistical analysis.

Cambridge, Ma, Us

Industry Analyst covering online media and advertising. Created strategic, actionable research for Global 1000 clients. Advised clients on social media, media strategy, ad revenue optimization, technology and industry trends, local media, mobile, and video. Worked with field sales team to win major clients. Clients included senior executives at Cox Communications, BBC, Time Warner, Dex, CBS News Interactive, Nokia, and Online Publishers' Association. Project managed major annual consumer technology survey. Frequent speaker at conferences and small executive groups on reinventing online media, social networking for media properties, local advertising strategy. Managed and analyzed national surveys of consumer online behaviors. Won two major research awards. Managed public relations team to arrange speaking opportunities and press quotes.

Needham, Massachusetts, Us

Created IDC's ecommerce research program, covering media, travel, retail, computing, and automobiles. Built a team of analysts and launched multiple subscription research products. Created an uncannily accurate Internet advertising forecast, online demographic forecast, globalization strategies, privacy, and consumer behavior. Featured annual speaker in the main room at IDC's annual Directions conference.Trained IDC analysts in forecasting, report writing, and modeling. Consulted to clients including Netscape, America Online, Visa, Yahoo, Citibank, Compaq, IBM, and Microsoft.

San Francisco, Ca, Us

Created the business side of News.com, the breaking technology news site that Walt Mossberg called "a must read for anyone who cares about technology news". Built the production team and project managed the evolution of the site . News.com was twice voted best news web site by a non-newspaper company by the Newspaper Association of America and Editor & Publisher. Responsible for technology, design, and advertising sales.

San Jose, California, Us

Co-created Mercury Center, the first full newspaper on the Web, for the San Jose Mercury News. Managed the development and marketing of Internet services such as email news alerts, one of the first online employment sites, and news archives. Managed marketing and played a key role in advertising sales. Managed software development and systems administration. Mercury Center was named best website from a newspaper with a circulation under 300,000 by the Newspaper Association of America and Editor & Publisher and the best business service on the Web by Interactive Age.

Master Of Business Administration - Mba

Bachelor'S Degree, Psychology