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Barry Pousman is an accomplished content strategist, marketer, and creative working with Accenture, Meta, Discovery Channel, the United Nations, and other top-tier organizations to develop data-driven digital strategies and platform-native content. Proven track record at transforming complex topics into compelling stories that resonate across multiple platforms, driving engagement, and achieving business outcomes. Barry is currently the COO and Lead Producer at LIGHTSHED.IO working on content initiatives for Johns Hopkins University and heading up Whose Future?, a Meta-funded project that builds digital equity and inclusion by making creator tools accessible to everyone. With over 15 years of experience in storytelling and digital strategy, Barry is passionate about using digital media to create measurable real-world impact at scale.
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Head Of ContentStrongholdSeattle, Wa, Us -
Coo / Lead ProducerLightshed Feb 2020 - PresentBrooklyn, New York, UsI develop, pitch, and produce content for clients including Johns Hopkins University, Meta, and multiple agencies within the United Nations. I coordinate with technical teams on productions to deliver high-impact digital projects that drive engagement and foster community growth around issues that matter. And I direct the Meta-funded "Whose Future?" program, empowering over 1,000 underserved students and fostering new generations of digital storytellers. -
Content Creator / Digital Strategist / LecturerFreelance Sep 2011 - PresentCreated shareable digital content for Human Rights Watch, Amazon, Save the Children, UN General Assembly, UNDP, UNICEF, UN Women, UN DPPA, Emblematic Group, WithIn, GoPro, Discovery, Amazon Watch, Glowforge, and more. Provided consulting services to IDEO, Institute for the Future, Oculus, HTC Vive, and Global Media Makers. Lectured at Stanford University, Johns Hopkins University, UC Berkeley, Duke University, Binghamton University, Emerson College, General Assembly, and CreativeLive. Presented on stage at SXSW, Sundance Film Fest, Games for Change, Vivid Sydney, VRX, Oculus Creators Lab, Oculus Launch Pad, and Vidcon.
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Adjunct ProfessorColumbia University Dec 2022 - Jun 2023New York, Ny, UsI co-developed and co-taught the course, Storytelling for Social Justice at the Columbia School of Social Work. The class has two goals. First, students use the Liberation Health Framework to introduce a model for doing social work that centers on institutional, cultural, and societal barriers to wellness, including racism, classism, sexism, homophobia, transphobia, ableism, and ageism. Second, leveraging this anti-oppressive social work practice framework, the class explores immersive storytelling for social impact, the costs and affordances of emerging technologies, and students design, co-create, and disseminate their own Virtual Reality experiences to train social workers and illicit behavior change. -
Research FellowThe Johns Hopkins University Apr 2018 - Mar 2021Baltimore, Md, UsLed creative workshops, developed new courses, and advised on graduate student projects at the Immersive Storytelling and Emerging Technologies (ISET) lab at Johns Hopkins University which utilizes and contextualizes dominant emerging technologies – including virtual reality, augmented reality, and artificial intelligence – for artistic expression and social impact. -
Director Of Content Marketing & Digital StrategyInstitute For The Future Feb 2018 - Nov 2019Palo Alto, Ca, UsDeveloped and implemented strategies and content for amplifying programs and research initiatives. Researched XR technologies and communities, oversaw IFTF’s public engagements including the United Nations General Assembly and Global Climate Action Summit, created VR scenarios for research partners, and significantly increased visibility and engagement across all digital channels. -
Co-Founder And CeoVariable Labs Nov 2015 - Aug 2018Oakland, Ca, UsCo-founded and led a technology startup focused on creating immersive media and platforms for positive behavior change. Grew revenue to over $1M, raised $200K in venture capital, created an interactive salary negotiation simulator for women, and successfully engaged corporate clients including Google, Facebook, Deloitte, XPRIZE Foundation, The Atlantic, etc. -
Digital StrategistUnited Nations Jun 2014 - Mar 2018New York, Ny, UsConceived, implemented, and assessed new media initiatives relating to the UN’s Sustainable Development Goals. Secured SDG partnerships with the World Economic Forum, YouTube, HTC Vive, Oculus, and NGOs worldwide. -
Director Of ProgrammingDiscovery Digital Networks Oct 2014 - Nov 2015Oversaw multiple production teams, sales integrations, and audience growth for the Discovery’s digital portfolio. Spearheaded the Discovery VR brand and formed content partnerships with NASA, Vice, and the Office of the White House.
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Executive ProducerDiscovery Communications Feb 2013 - Oct 2014New York, Us• Ran show development, programming and content execution at TestTube network• Led creative with Sales Solutions for the network• Headed up partnerships and talent collaborations -
Education Coordinator3Rd Ward May 2012 - Oct 2012Us• Increased scheduling of classes by 100% in five months, managing 70 classes at a time • Built systems and implemented creative problem solving and crisis management solutions • Increased recruitment of instructors by 100%, compiling a roster of over 170 teachers -
Executive ProducerRocketboom Jan 2011 - Sep 2011New York, Ny, Us• Developed editorial vision for an award winning daily web video news network • Produced content and web strategies for major clients including PBS, Vitamin Water, Intel • Managed a team of 10 employees while growing revenues over $300,000 -
Producer / DirectorRocketboom Nov 2009 - Sep 2011New York, Ny, Us• Shot and produced 150 episodes over 24 months • Managed talent, production crews, post-production and distribution • Received over 100k views on YouTube per month
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Agro-Forestry Extension AgentPeace Corps Sep 2006 - Oct 2008Washington, District Of Columbia, Us• Directed and edited two documentary films funded by Fulbright grants • Organized over 20 agroforestry workshops, resulting in over 2,000 trees planted • Founded Peace Only Productions, a nonprofit focused on video in developing countries
Barry Pousman Skills
Barry Pousman Education Details
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Emerson CollegeVisual Media
Frequently Asked Questions about Barry Pousman
What company does Barry Pousman work for?
Barry Pousman works for Stronghold
What is Barry Pousman's role at the current company?
Barry Pousman's current role is Head of Content.
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What is Barry Pousman's direct phone number?
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What schools did Barry Pousman attend?
Barry Pousman attended Emerson College.
What are some of Barry Pousman's interests?
Barry Pousman has interest in Human Rights, Civil Rights And Social Action, Internet, Photography, Virtual Reality, Poverty Alleviation, Digital Strategy, Augmented Reality, Social Change, Cinema For Social Change.
What skills is Barry Pousman known for?
Barry Pousman has skills like Video Production, Video, Social Media, New Media, Digital Media, Content Strategy, Blogging, Film, Editing, Documentaries, Video Editing, Storytelling.
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