Caregiver for my father. Coordinated his care with doctors, nurses, therapists, home health, financials, and solving problems.

• Trafficked and launched digital ad campaigns across GOBankingRates' network of sites• QA’d ads to ensure they meet site partner/platform specs and server requirements• Verified and troubleshooted functionality of conversation tags and tracking pixels• Monitored and optimized campaigns to ensure full deliver and meet KPIs• Collaborated with analytics to ensure effective campaign data tracking collection for reporting• Resources included Salesforce, Google Ad Manager, Jira, Slack, Google Docs, and Zoom

• Collaborated with sales and account manager teams to implement campaigns on WebMD • Monitored campaign lifecycles and had close communications with clients/vendors on progress• Optimized campaigns, reviewed delivery reports and made suggestions to improve performance• Platforms included Salesforce, AdBook, Google Ad Manager, and Google Docs

MJH acquired UBM Life Sciences Feb 2019 - no changes in job role

• Test, schedule, traffic, optimize and report on digital ad campaigns• Troubleshoot and test ad tags on new ad units for UBM Life Sciences sites• Optimize clients' campaigns, while partnering with advertising, sales, and web production teams• Forecast and deliver campaigns to extended partner network• Navigate web analytics and overall tracking of campaign performance• Generate reports on campaign performance monthly, providing feedback to the sales team• Utilized resources: DFP, OAS, Exact Target, Eloqua, SalesForce, Office, HTML, DCM, comScore, DoubleVerify, Flashtalking, Sizmek, MOAT, Fiddler, Charles, Ghostery