Spearheaded GTM campaigns for state and federal agencies and North American airports, driving significant new closed-won ARR and expanding opportunity pipeline by creating marketing plans, leading cross-departmental stand-ups, managing ABM strategies (6sense), syndicating industry media content, and overseeing campaign execution.Directed budget management, sponsorship, and participation at 25+ industry conferences annually, orchestrating pre- and post-event meetings, ensuring strategic execution and continuous improvement.

Led project team defining internal requirements for deploying Pardot Salesforce marketing automation and lead management processes. Documented and trained sales staff on implemented marketing lead lifecycle, alerts and actions, dashboards, and reports.Pioneered adoption of Account-Based Marketing (ABM) practices across management, marketing, and sales teams, leading to 300% increase in marketing qualified leads (MQLs). Developed innovative enhancements to Salesforce and Pardot for tracking, email nurtures, engagement scoring, and alerts for target accounts and buying groups.Implemented chatbot on corporate website, facilitating real-time engagement with prospects and clients for sales and marketing teams. Collaborated with stakeholders creating software evaluation criteria and requirements, reviewed industry solutions, and recommended Qualified.com solution for executive approval. Worked with on-boarding specialist to build out solution integrated with Salesforce, Pardot, and ABM campaigns.Ensured compliance with 2018 European Union (EU) GDPR, establishing strict controls over marketing and management of personally identifiable data for EU clients and prospects. Developed rigorous privacy policy, new website cookie policy, and enhanced Salesforce / Pardot system for compliance.Led cross-departmental team to plan and execute 5 International Users Group conferences, each attended by 150+ subject matter experts, clients, and partners. Consistently underspent budget and received highly positive feedback.Prioritized and managed an aggressive industry conference schedule, coordinating participation in 20+ annual events.

Providing high-tech start-ups strategy and execution of inbound and outbound digital marketing programs and technology to drive brand and demand. Leverages a strong background in mathematics to provide practical marketing strategies based on measurable objectives, low-cost tools, and ROI performance tracking disciplines.

Treasurer

Spearheaded company’s transition from agency-driven to corporate-led marketing, with scope including messaging, PR, demand generation, brand development, and web site management.Initiated metric-driven marketing processes with Key-Performance Indicators (KPI’s), tracking tools and analytics, and created a marketing Dashboard to communicate ROI of all programs.

Introduced the Pluck v1.0 RSS Reader targeting ‘early adopter’ internet consumers by launching new company web site, directing PR, and execution of demand generation programs.

Directed strategy, operations, budget, and business results for global B2C Internet marketing, sales, and support systems. Managed staff in multiple countries to provide site publishing, marketing programs, e-store operations, and internet systems development.Directed programs and staff for high-volume, in-house Marcom service organization supporting $275M business unit that designed and produced all advertising, packaging, and channel collateral for brands in 11 consumer categories.

Program managed Intel-driven international workgroup of over 150 members, chartered to define PC-friendly multi-industry standards for audio/video and data conferencing. Members represented PC hardware, software and telecommunications industries.