Barry has started the National Cider Association with the help of cider producers across the country. It has grown to over 100 members in 6 months (150 after 3 years) and had immense impact on the industry with upcoming taxation, legislation and start-up association success, including saving the sector 15-20million annually on Excise Duty, a tax that was to impact the sector on July 1st, 2022 which I was able to have cider removed from under the CRA definition of wine in front of FINA. Hosted our first conference in April 2024, launching an export program and national training opportunity via Prud'homme. Visit cidercanada.ca for more info.

Serving the 100+ members of the association, the Executive Director role focuses on sector leadership and distributing of information, lobbying and representing the members in the industry, regulatory compliance, fundraising and service organization.

Social Media Accounts Designed & Managed:Facebook & Twitter (12):National Campus and Community Radio Association, Guelph & District Multicultural Festival (grown community connections by 30%, social media by 500%-Past), The Cider Crate, Royal City Tennis (Past), Grand River Gargoyles (Past), DJ Ampz (8,000+ members), Amplified Radio, 4Play Trax, Amplified Digital, CFRU (Past), Guelph Soccer Referees Group.Blog (3): thecidercrate.com, AmplifiedRadio.com/blog (Past) & http://barryrooke.wordpress.com/ which is a research blog with examples.Websites (management &design) (10)National Campus and Community Radio Association [Drupal 6], Guelph & District Multicultural Festival (GDMF.ca)[Wordpress], GuelphSoccer.com[GoDaddy], AmplifiedRadio.com[PHP/HTML], AmplifiedDigital.com, 4Playtrax.com, Icemedia.org, GrandRiverAFC.com, TheCiderCrate.comCertified: Google Analytics, Hootsuite.

3 Record labels, Amplified Digital, 4Play Trax and Ice Media, focusing on House, Trance, Techno, Progressive and Chillout. Also includes nightclub promotions, event hosting for over 300 nights and design/flier work. His DJ'ing and Radio show Amplified Radio are now retired after 875 episodes and 19 years as of September 2018

Working mostly with Non-Profit and Small Business, the Infinite SM - Policy Wing provides experienced support in Policy Writing, Review and Audits looking at many areas such as employee expectations, hiring and member management.

· High-traffic and volume cash operations, confidential database management, internal marketing such as branding & poster design, · Successfully implemented new e-mail campaigns, increasing email views by 20% and response by 10%.

· Managed/oversaw seven $375,000+ financial budget while taking the organization from $100,000 in debt to $200,000 surplus · Management of five full time staff members and multiple successful employer bargaining sessions, · Developed and successfully implemented new in-house and external communications tools including newsletters, mailing list, pamphlets, poster design and social media which increased volunteer interaction and enrolment.· Developed dozens of community partners, and strengthened organizational awareness.· Successfully updated dozens of outdated policy and implemented various structural changes.

· Drafted terms of reference for 6 committees, chaired 4 committees, · Increased sales by 25%, · Obtained new insurance agreements, · Maintained a payroll and benefits system for a total of 8 staff members.

· Created and maintained Joint Health & Safety Committee, · Planned ergonomic design and completed construction of on-air studio, · Trained over 100 volunteers in technical aspect and production, · Maintained safety equipment, broadcast equipment and volunteer databases.

Focus on Communications teaching Interpersonal and International Communications to 2nd and 3rd year Undergraduate students