Barry Schwartz Email & Phone Number

Greater New York City Area

Virtual Channel Group is a Sales and Marketing consulting company that partners with companies to help bring their products to market. We manage the entire channel strategy to ensure success.

Orange County, California Area

I developed and managed the implementation of all sales in PCs, tablets, storage devices, TVs, and Blu-Ray/DVD players in the consumer market. I oversaw product pricing, product lifecycles, forecasting, sales programs, and all aspects of sales and customer marketing for digital products. I traveled across the U.S. extensively to work with field sales on sales processes and conducted executive-level customer calls and presentations at all major accounts.Highlights from this position include:• Creating a business plan and establishing budgets, channel strategies, and organization design and flow for nationwide coverage. I captured the #2 share position in consumer notebooks within the first 2 years in that market.• I launched and established the company in the tablet category, gaining awareness and establishing a "Top 5" market share within the first year of launch.• I captured the #2 share within the first year of launching the company's brand of portable external hard drives to market.• Designing and implementing a compensation plan to recruit new candidates and maintain a marketing/sales team. I also implemented a strategic plan to revamp sales coverage, sales territory design, and sales compensation.• I partnered with manufacturing in the U.S., Tokyo, and China to develop a life-cycle management system for the linear and timely flow of all products. This reduced the days of channel inventory and helped the company and major customers increase profits.

I oversaw all consumer product sales channel activities, product pricing, sales programs, product lifecycles, and all sales personnel. I also developed programs and systems for channel forecasting and promotions. I had quite a few achievements here:• I collaborated with marketing to develop pricing and programs to increase market share and revenues. The result? A 20%+ revenue gain year over year.• I developed a sales team that focused on maximum territory coverage. I drove share and maximized sales by initiating a compensation package. This resulted in overachieving our plans by 30%+.• I worked closely with product marketing to introduce technology-leading products. I established and implemented a retail channel roadmap for the Presario consumer product line of desktop and notebook computers for the U.S. retail market. I grew revenue and the brand share to #2 overall within the first year in the market.• I also designed and implemented an organization plan around the products and channel partners in the marketplace to achieve early success.

I was promoted through several roles here, beginning with Regional Sales Manager. I moved to Director of Sales, Eastern Region and then Director of Sales, National Accounts before moving on to Compaq.I implemented a channel marketing and sales strategy focused on the office superstore retail channel. My efforts helped establish Brother as the #1 share of Word processors in the U.S. retail market.I also created a go-to-market business plan to launch one of the first portable and affordable plain paper fax machines in retail. We captured the #1 market share in the first year of business.