Barry Synard Email & Phone Number

Toronto, Ontario, Canada

Managing the product roadmap while leading a cross functional teams across multiple countries. We are building exciting new tools leveraging AI across the board.

Toronto, Canada Area

Recognized by the global PMI digital team for groundbreaking achievements in Canada, I was invited to work in Switzerland and Poland to collaborate in the development and implementation of engaging digital strategies across PMI’s network of international markets.

Leveraging data alongside a methodical customer centric approach, I helped develop and manage the commercial trade strategy and customer experience of RBH’s enterprise retail e-ordering and product education platforms. Utilizing tools and tactics such as Net Promoter Score and Gamification loyalty program theory, I increased the retail and front line staff participation average by over 25% in less than 2 years. • Successful track record of delivering projects on time and on budget within the highly-regulated global tobacco industry • Identified opportunities to develop brand education & awareness solutions that helped drive business objectives at retail • Understanding of retail environments and distribution channels • Pioneers in the creation of RBH’s very first fully Agile/Scrum team • Built functional prototypes leveraging Axure for reduced time to market delivery • Created user personas and custom user journeys to capture micromoments of digital product adoption which led to an above B2B industry average email engagement rate (30+%)

Toronto, Canada Area

Grip Limited is a full-service integrated advertising agency whose clients include Labatt, Honda, Expedia, Johnson & Johnson and others. • Navigating guidelines and regulations of the Alcohol industry, I was accountable for project life cycles including the planning, scheduling and delivery of all project activities for accounts such as Budweiser and Stella Artois • Worked closely and effectively with the account group to manage client expectations, timing and project profitability • Delivered creative solutions for Glaxo Smith Kline’s TWINRIX vaccination program while adhering to pharmaceutical industry protocol • Risk mitigation and change management all day everyday

Toronto, Canada Area

A leader in the implementation of integrated interactive solutions using the latest technologies; Cossette has developed online marketing and website design projects for leading companies across Canada, the United States and the United Kingdom. • Built highly creative and engaging interactive activities for children while working on the General Mills Lucky Charms account • Managed a large network of outside suppliers • Leveraging user personas and customer feedback we developed Samsung’s first online mobile phone selector for consumers at a time when we just didn’t know what type of mobile device we wanted • Worked in a convergent role with agency while bridging multiple disciplines