Barry T. Smith Email & Phone Number

Palo Alto, California, United States

San Francisco Bay Area

• Freelance writing and editing services.
• Created branding and initial marketing collateral for small business startup.
• Editing services provided for short story compilation.
• Website content revision with an eye towards message simplification.

San Mateo, CA

• Tasked with integrating marketing campaigns such as blogs, social posts, thought leadership, and production of webinar content, promotion, training, and behind-the-scenes production.
• Successfully relaunched dormant social network accounts and changed focus from number of followers to number of engagements, increasing engagements by a steady 30-40% monthly.
• Coauthored 30-page Apttus Customer Experience report covering B2B buyers and sellers globally. Meticulously refined +40 pages of merciless data and charts into a palatable story with an emphasis on customer experience.
• Integrated B2B marketing campaigns such as blogs, social posts, thought leadership, and guest posts, etc. with consistent CTA to feed sales funnel.
• Created content and copywriting for website with aim to boost customer education and acquisition.

Palo Alto, CA

Effectively and thoroughly executed general marketing tasks related to transition from Nimble Collective after acquisition by Amazon.

Mountain View, CA

• Rehabilitated marketing efforts from targeting individual creators to mid-sized studios and ultimately industry leaders utilizing Story Brand method to simplify and clarify product messaging. Pivoted from B2C to B2B as.
• Produced +12 marketing videos for product demos, sales, and social media content including scriptwriting, storyboarding, voice-over production, animation, filming, editing, and compositing.
• Wrote and edited corporate blog with thought leadership pieces, case studies, and media posts.
• Increased social media presence across all social media platforms with an average of 27% increase every month steadily for 3 years.

Pleasanton, CA

• Rose to the challenge of developing a mobile app from inception to launch within 6 months. “Lasso V.2 mobile”, a photo sharing and social app, was launched in 5 ½ months; 2 weeks ahead of schedule.
• Coordinated the joint effort with Samsung Mobile for their Gallery App on the Galaxy Edge.
• Organized presentation tours for potential referral sources to familiarize with the facility and its programs.

Pleasanton, CA

• Developed a “social video” platform used by dozens of production studios from Warner Bros., Universal, and Lionsgate to smaller independent studios to stream video content and live events.
• Created the first to stream pay-per-view movies on Facebook with Warner Bros. title “Dark Knight Rises.”
• Creatively curated content for social video platform implementing polls, trivia, and various engagement touchpoints delivered in tandem with video stream.
• Played a central role in streaming events including hosting live Q&A sessions with talent and moderating chat streams with thousands of concurrent users during live concerts.
• Took “Black Veil Brides” to #1 on iTunes sales chart for debut of their “Wretched & Divine” album by harnessing their fandom and social media presence to create an integrated marketing campaign with a streaming debut.

San Jose, CA

Oversaw cutting edge UI/UX development of set-top box “movies on demand” offer. Worked closely with Ogilvy Marketing Team for the implementation of website design and interface including tutorials and an interactive “video wall” front page.

San Jose, CA

• Part of Globalscape acquisition, worked as part of the web team in the development of the main website as well as working closely with marketing to incorporate marketing assets on the website.

Medford, OR

• Web developer for Falcon Northwest website which consisted of updating the existing site, taking glamor shots of products (computers, laptops, etc.) for marketing purposes and working closely with the off-site painter.

San Jose, CA

• Built the facility websites for the Santa Teresa and Gilroy facilities from scratch. Full-featured website was created to supplement national website that didn't keep timely updates with employee turnover and facility.
• Coded "empanelment tool" (choose your doctor) for patients following strict HIPPA regulations.
• Supported product management team in the development of internal tools and apps used daily by various departments and staff.

San Jose, CA

• Developed the McAfee web presence and launched the alt.McAfee site focused on community engagement and social sharing.
• Created and launched an intranet for company-wide use and access to HR resources, white papers, scheduling calendars and various tools.
• Worked closely with senior management and marketing in the launch of re-branding McAfee as "Network Associates".

Bachelor Of Arts - Ba, Illustration, A

Received training in illustration, digital art, and traditional (ink and paint) animation.

Animation, Interactive Technology, Video Graphics And Special Effects, B+

Activities and Societies: AM "Story Department". Headed up virtual story department using video chat software to bring students.