As Cultural Partnerships and Identity Managing Director and member of the executive leadership team at OMD, a global marketing communications agency, I was responsible for empowering our teams and clients to build stronger relationships with cultural segments. By leveraging OMD's strategic planning, data, and audience insights, and marketplace clout, I helped increase marketing effectiveness and drove business outcomes. I collaborated across strategy, planning, investment, activation, and marketing science to advance innovative solutions, forged media investment partnerships, and used cultural insights to make better decisions.Key Accomplishments:► Creation of Omnicom Media Group’s Diverse Creators Network (DCN), a purpose-driven platform that increases access to media investments for Black, Hispanic, Asian, and LGBTQ creators on social media platforms.► Creation of Cultural ID, a center of excellence and planning practice that redefines ethnicity-based planning to the intrinsic values of identity.► Increased YOY diverse media investments 24%, 2022.► Developed and led Omnicom Group’s (Omnicom Media Group, FleishmanHillard, and BBDO) partnership with The National Minority Supplier Development Council (NMSDC). Negotiated OMD’s partnership with Coursera.► Conducted Omnicom Group’s system analysis of supplier diversity procedures, procurement, and investment reporting across holding company's agencies as Omnicom Group’s supplier diversity task force lead.► Graduate of Omnicom Media Group’s executive program, Accelerate, with distinction.

Millennial and Gen. Z generational intelligence consultancy powered by Omnicom's Diversified Agency Services (DAS). Led new business efforts, primary consumer research, data analysis and product innovation. Authored research findings, market intelligence reports, and devised product and service message strategies. Managed day-to-day operations. Hired and managed a team of full-time employees, freelance talent of academics and practice area experts. Key Achievements:► Established a joint-venture between Omnicom Group's Diversified Agency Services and myself.► Verizon Wireless (telecommunications), Sprint (telecommunications), The Coca-Cola Company (beverage) and DigiCell (telecommunications) new business wins.► Led Coca-Cola global consumer sentiment research on sustainability.► Authored Verizon millennial customer messaging strategy derived from consumer identity analysis. ► Executed Sprint utility-based social media strategy and content development.