Barry G. Waldman work email
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Barry G. Waldman personal email
Expertise includes delivering large scale programs and transformations, as well as developing and implementing marketing and CRM strategies. He has a strong track record in bridging the marketing, business and technology gaps on both the agency and client sides. Often acts as a bridge between marketing, business and technology organizations.Specializes include:• Customer Experience Thought Leadership• Marketing, Technology and Business Strategy• Omnichannel CRM Strategy and Implementation• Customer Journey Management - Customer Journeys• Customer Loyalty• Direct and Interactive Marketing• Business Analysis and Process Design• Program and Project Management• Data and Analytics• Change Management• Market Research• Due Diligence• Competitive IntelligenceIndustry verticals include: • Media and Entertainment• Consumer Packaged Goods• Financial Services• Hospitality• Pharma and Life Sciences• Telecom• Government• Health and Wellness• Transportation• Automotive• Insurance• Industrial Products/Manufacturing
Independent Consultant
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Experienced Business, Technology And Marketing ConsultantIndependent Consultant Apr 2016 - PresentGreater New York City AreaSolves complex problems for clients, leading to efficiencies, increased revenues and reduced costs. Puts clients first and develops comprehensive, easy-to-implement solutions that usually bridge business, technology and marketing disciplines. Recent projects include: • Led over 50 comprehensive business and marketing competitive analysis, due diligence, as well as process improvement projects at Acclaro Growth Partners, CSI, nxtMove, Purpose Growth Partners and Pill Hill Partners for private equity companies, influencing over $500 million in acquisitions.• Led Customer Journey Mapping and strategic CRM initiatives for a variety of key clients including TIAA, UBS and Humana. These included acquisition and nurture campaigns utilizing actionable sales funnels.• At The Foundry/Time Inc., developed a holistic customer experience contact strategy, along with a customer and content-focused strategy for AT&T.
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Partner, Chief Marketing OfficerVistrada Mar 2008 - Apr 2016Greater New York City AreaPartner, and Head of Marketing at Vistrada. Built the marketing practice and Vistrada, incorporating his strong consulting and agency background. Responsible for business development, relationship building and delivery. Led projects at American Express, The Ritz-Carlton, Time Warner, Goldman Sachs, XM-Sirius Radio, The Economist, AARP, American Eagle, Xylem and GMDI, among others.Some examples of Business and Technology capabilities delivered include: • Program Delivery• Application Development• Process Analysis and Design• Business IntelligenceMarketing examples include:• Customer Relationship Marketing (including Loyalty Marketing and Contact Management)• Sales and Marketing Strategy• Interactive Media (including Gaming and Infotainment Platforms, Social Media and Search)• Marketing Communications• Reporting and Analytics -
Vp, Strategic Director/Account DirectorMccann Relationship Marketing Aug 2005 - Dec 2007Greater New York City AreaHybrid Strategic Director and Account Director. He helped win and deliver projects for the US Army, Weight Watchers, Verizon, Intel and MasterCard. Responsible for developing customer experience strategies, integrated account plans, target market plans, websites and other collateral. Also helped transition large scale accounts like the US Army and Verizon into the agency. -
Program ManagerDeloitte Consulting (Formerly Intrasphere Technologies) May 2004 - Jul 2005Greater New York City Area• Account lead for two business units at Pfizer, developing and managing client relationships• Identified and secured new business opportunities, managed $2 million in projects and increased project and account margins• Sold and managed work in a variety of technologies and for multiple clients in Legal, Global Security and Consumer Healthcare areas of Pfizer -
Senior ManagerAccenture 1993 - 2003Greater New York City AreaSenior manager at Accenture leading the development and implementation of CRM strategies as well as delivering large scale Programs and Transformations.• Identified vendors and managed implementation of $10 million contract for outsourced 311 call center for New York City• Directed development of Customer Experience Strategy for the Chicago Tribune. Developed approach for increasing revenue, market share and customer satisfaction, all while decreasing costs• Led the North American CRM Strategy assessment for Unilever. Coordinated findings and recommendations with Latin America, Europe and Asia divisions• Served as the project manager for CRM conceptual design, requirements definition and software selection at Pepsi Bottling Group and Minute Maid/Coca Cola• Delivered Sales Force Automation projects at Takeda Pharmaceuticals and Mars Inc. (M&M)• Directed product testing for a 20,000 day, two-year effort to combine two business units (Uncle Ben’s Rice and Kal Kan Pet Food) into a single entity at Mars Inc. The project installed order processing, accounts receivables and deduction management systems along with new processes• Served as a program manager for one of five portfolios in the United States Postal Service, responsible for scope, budget, risk and quality of various information technology projects• Co-Directed a 14,000 workday, eight-month, 200 person, multi-phase Unilever project that integrated processes, systems and three separate business units into one entity
Barry G. Waldman Skills
Barry G. Waldman Education Details
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Livingston High School -
Solomon Schechter
Frequently Asked Questions about Barry G. Waldman
What company does Barry G. Waldman work for?
Barry G. Waldman works for Independent Consultant
What is Barry G. Waldman's role at the current company?
Barry G. Waldman's current role is Omnichannel Customer Experience Executive.
What is Barry G. Waldman's email address?
Barry G. Waldman's email address is ba****@****ada.com
What schools did Barry G. Waldman attend?
Barry G. Waldman attended University Of Michigan, Livingston High School, Solomon Schechter.
What skills is Barry G. Waldman known for?
Barry G. Waldman has skills like Strategy, Crm, Integrated Marketing, Program Management, Management, Analytics, Leadership, Marketing, Project Management, Account Management, Marketing Strategy, Consulting.
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