Barry G. Waldman Email & Phone Number

Greater New York City Area

Solves complex problems for clients, leading to efficiencies, increased revenues and reduced costs. Puts clients first and develops comprehensive, easy-to-implement solutions that usually bridge business, technology and marketing disciplines. Recent projects include: • Led over 50 comprehensive business and marketing competitive analysis, due diligence, as well as process improvement projects at Acclaro Growth Partners, CSI, nxtMove, Purpose Growth Partners and Pill Hill Partners for private equity companies, influencing over $500 million in acquisitions.• Led Customer Journey Mapping and strategic CRM initiatives for a variety of key clients including TIAA, UBS and Humana. These included acquisition and nurture campaigns utilizing actionable sales funnels.• At The Foundry/Time Inc., developed a holistic customer experience contact strategy, along with a customer and content-focused strategy for AT&T.

Greater New York City Area

Partner, and Head of Marketing at Vistrada. Built the marketing practice and Vistrada, incorporating his strong consulting and agency background. Responsible for business development, relationship building and delivery. Led projects at American Express, The Ritz-Carlton, Time Warner, Goldman Sachs, XM-Sirius Radio, The Economist, AARP, American Eagle, Xylem and GMDI, among others.Some examples of Business and Technology capabilities delivered include: • Program Delivery• Application Development• Process Analysis and Design• Business IntelligenceMarketing examples include:• Customer Relationship Marketing (including Loyalty Marketing and Contact Management)• Sales and Marketing Strategy• Interactive Media (including Gaming and Infotainment Platforms, Social Media and Search)• Marketing Communications• Reporting and Analytics

Greater New York City Area

Hybrid Strategic Director and Account Director. He helped win and deliver projects for the US Army, Weight Watchers, Verizon, Intel and MasterCard. Responsible for developing customer experience strategies, integrated account plans, target market plans, websites and other collateral. Also helped transition large scale accounts like the US Army and Verizon into the agency.

Greater New York City Area

• Account lead for two business units at Pfizer, developing and managing client relationships• Identified and secured new business opportunities, managed $2 million in projects and increased project and account margins• Sold and managed work in a variety of technologies and for multiple clients in Legal, Global Security and Consumer Healthcare areas of Pfizer

Greater New York City Area

Senior manager at Accenture leading the development and implementation of CRM strategies as well as delivering large scale Programs and Transformations.• Identified vendors and managed implementation of $10 million contract for outsourced 311 call center for New York City• Directed development of Customer Experience Strategy for the Chicago Tribune. Developed approach for increasing revenue, market share and customer satisfaction, all while decreasing costs• Led the North American CRM Strategy assessment for Unilever. Coordinated findings and recommendations with Latin America, Europe and Asia divisions• Served as the project manager for CRM conceptual design, requirements definition and software selection at Pepsi Bottling Group and Minute Maid/Coca Cola• Delivered Sales Force Automation projects at Takeda Pharmaceuticals and Mars Inc. (M&M)• Directed product testing for a 20,000 day, two-year effort to combine two business units (Uncle Ben’s Rice and Kal Kan Pet Food) into a single entity at Mars Inc. The project installed order processing, accounts receivables and deduction management systems along with new processes• Served as a program manager for one of five portfolios in the United States Postal Service, responsible for scope, budget, risk and quality of various information technology projects• Co-Directed a 14,000 workday, eight-month, 200 person, multi-phase Unilever project that integrated processes, systems and three separate business units into one entity

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Education record

Education record