1. Develop an effective omni-channel strategy to drive digital growth.2. Craft top-notch promotional content.3. Strategize and oversee a variety of content types, including blogs, case studies, guidebooks, eBooks, whitepapers, landing pages, webpages, social media posts, paid ads, ad copies, emails, video scripts, onepagers, brochures, factsheets, videos, and more.4. Optimize content and outputs for ad copies, landing pages, and image creatives, leading to a 50% increase in conversion rates. 5. Develop and implement successful social media strategy, increasing our LinkedIn followers by 80% within the 1.5 year. 6. Expertise in Email Marketing and Content Marketing Strategies.7. Collaborate in the implementation of digital marketing activities and campaigns, encompassing SEO/SEM, sponsored/paid search, email, SMS, and display advertising.8. Initiate Campaigns for Keyword Optimization and Blog Enhancement9. Advanced proficiency in digital marketing tools, particularly Google tools.10. Proven history of enhancing website traffic, boosting conversions, and expanding online engagement and leads.11. Experience with CRM and marketing automation platforms, such as Microsoft Dynamics 365 Marketing, Salesforce, HootSuite, and Mailchimp.12. Advanced analytical capabilities

1. Develop brand and marketing strategies for the company through proper research and analysis of current market trends. 2. Oversee various ATL and BTL promotional activities for the company. 3. Coordinate with website developers, content writers, advertising agencies, and media houses to ensure that all activities align with the branding objectives. 4. Devise and present brand strategies, collaborating with the management. 5. Conduct competitor and SWOT analyses of the company to understand the market and formulate brand strategies. 6. Lead in identifying Segmentation, Targeting, and Positioning for the 10 undergraduate programs and 1 graduate program the college offers, tailoring marketing channels for each program's target audience. 7. Take the lead in developing promotional materials, website content and structure, advertisements, and events. 8. Analyze website performance using Google Analytics and identify necessary modifications for improved SEO. 9. Network and communicate with advertising agencies and media houses to ensure the smooth operation of branding activities. 10. Plan and produce videos in coordination with agencies. Lead Digital Theater Advertising (DTA) for the company and oversee commercial video production to enhance brand equity. 11. Represent the company in various public events such as "THT Brand Fest 2019" and other networking events. 12. Plan and execute brand campaigns to enhance the overall brand equity of the company and keep all relevant company departments informed of marketing objectives. 13. Maintain strong relationships with online education portals, establish a brand presence on these sites through banner ads, articles, and event coverage.

1. Developed professional relationships with key internal and external stakeholders, namely officials from Sony Singapore, dealers, and media houses. 2. Organized the Sony OLED TV launch in September 2017, the Whirlpool A/C launch in May 2018, and other new product launches in Nepal. 3. Orchestrated the opening ceremony of the new Sony showroom at Sherpa Mall in February 2018. 4. Executed various campaigns, workshops, and events, including festive campaign offers, cashback offers, schemes, and year-end promotions for Sony and Whirlpool products. 5. Coordinated with our media partner on branding designs and adapting the necessary designs, pamphlets, brochures, and print advertisements. 6. Conducted brand activation activities and marketing campaigns for Sony and Whirlpool. 7. Prepared monthly Market Analysis Reports, Facebook Activities Reports, and PSI (Purchase, Sales, and Inventory) Reports for Sony and Whirlpool. 8. Engaged in various ATL and BTL promotional activities, digital marketing, and social media marketing for the company.

During my tenure as a Marketing Research Intern at Surya Nepal Pvt. Ltd., I gained valuable experience in various aspects of marketing research, including:Conducting field visits and efficiently collecting data through well-structured survey questionnaires.Crafting reporting formats and questionnaires utilizing appropriate research tools.Implementing a comprehensive market survey, blending qualitative and quantitative approaches, to ascertain Surya Nepal's ranking among FMCG suppliers.Actively contributing by offering feedback and disseminating critical information to company officials and other relevant stakeholders through insightful presentations and the submission of meticulously prepared research reports.Proposing and endorsing strategic recommendations aimed at enhancing Surya Nepal's Retailer Satisfaction Rating, positioning the company as a benchmark supplier in the industry.

I successfully accomplished the ITC Training program focused on Non-Tariff Measures (NTMS), gaining a comprehensive understanding of this critical aspect of international trade. Additionally, I actively participated in the ITC Business Survey, playing a pivotal role in conducting surveys and interviews with various traders. Subsequently, I meticulously reported the survey findings in alignment with the specific criteria outlined by the donors.

In my role, I provided guidance and supervision to a cohort of 105 undergraduate students. This encompassed various responsibilities, including collaborating with the professor to develop course materials, presentations, and examination questions. Additionally, I took charge of assessing assignments, projects, internal examination papers, research papers, and term papers. I also played an instrumental role in guiding students through their Business Research Projects. To streamline the learning process, I effectively managed students' assignments, quizzes, and study materials within an online learning management system called Moodle.