Barshekee Chanda Email & Phone Number

Quincy, Massachusetts, United States

Providence, Rhode Island, United States

• Conducted comprehensive competitor market research, leveraging Tableau and Qualtrics to discern key insights for the program leading to substantial increase in outreach to new program aspirants.
• Analyzed reports to evaluate marketing performance, including engagement, conversion rates, and media strategy impact, and implemented a successful plan that increased customer reach by 53%.
• Managed the Business School Newsletter by optimizing the content posted, resulting in an 8% increase in followers and a 40% rise in click-through rates within three months boosting the engagement and footfall at.
• Proficiently managed and curated content for the Instagram pages optimizing paid media campaigns with Google AdWords to achieve a 35% increase in follower engagement (3500 followers to 4725) and efficient campaign.
• Executed an extensive customer survey research initiative for the YMCA, analyzing the customer satisfaction index and delivering strategic solutions to mitigate customer churn and enhance overall experience.
• Engineered market expansion plan for Boston Celtics & Vistaprint Hackathon facilitating entry into New England's small business market.

Boston, Massachusetts, United States

* Tutored 2 subjects (Project Management and Global Marketing Perspective) and design special format based to fit each student's unique needs.* Used several tools to develop a customized study plan and strategy to help students get the most of the result through the process.* Created workshop content and schedules to promote courses and strategy to tackle.

Bengaluru, Karnataka, India

• Supervised cross functional team for executing software migration by gauging the product hierarchy, converting client needs into actionable solutions and designing the implementation plan and Statement of Work.
• Orchestrated the Software Development Lifecycle with a cross functional team, strategically developing and executing end-to-end project plans, ensuring 99% on-time delivery against aggressive roadmaps.
• Optimized cost efficiency by reducing 15 man-hours per sprint dedicated to issue resolution, consulted with stakeholders & successfully designed roadmaps for short- and long-term releases for retail client.
• Led and actively engaged in daily scrum meetings with cross functional teams, built comprehensive status reports and finalized bi-weekly project sprint scope, streamlining project management by 75%.
• Collaborated with the marketing team to monitor and evaluate the performance of several SEO campaigns, developing relevant backlinks and title tags to increase content relevance by 37%.
• Formulated independent product strategy, facilitated by market research and customer interviews leading to successfully designing implementation roadmaps and scope leading to 99% timely product delivery.

Bengaluru, Karnataka, India

• Executed GAP analysis, risk assessment and Balanced Scorecard-based planning, facilitating system migration leading to performance enhancements for a retail client within a B2B environment.
• Strengthened marketing efforts through detailed market portfolio documentation, significantly contributing to targeted campaign planning and execution, resulting in an increase in lead conversion by 67%.
• Designed customer categorization and churn analysis with 3C framework resulting in a notable 12% reduction in client's churn.
• Crafted and managed sales playbook and presentations for the analytics function, driving a significant 75% boost in client conversion rates.
• Performed governance study, crafted Business Requirement Document, including thorough cost analysis, project scope and constraints,resulting in a 37% process efficiency improvement through streamlined use case upgrades.
• Implemented performance marketing strategies for B2B clients enhancing brand awareness across offline and online channels.

Gurgaon, India

• Streamlined business process with effective mapping, defining the KPIs and feedback analysis which boosted demand by 35%.
• Crafted top-of-funnel marketing assets (infographics, white papers), generating 1000+ unique visitors and boosting revenue by 7%.
• Attained a 40% enhancement in marketing landing page conversions through rigorous A/B testing of website and offers.
• Managed the vendor lifecycle by conducting in-depth research for vendor selection, managing relationships from onboarding to service delivery, including renewals and beyond.

Pune Area, India

• Led the development and UAT team, created interactive dashboards and reports, and maintained data integrity, facilitating clients' seamless tracking of customer performance achieving 0.1% downtime.
• Maintained and managed CRM data by developing a software module converting data impacting downstream domain into actionable insights boosting their revenue by 7%.
• Established and analyzed KPIs to gauge project success, offered data-driven recommendations, while identifying discrepancies and devising actionable strategies for an energy client, yielding a 17% revenue increase.
• Documented enhancements and managed tickets, producing reports on data quality to inform both the team and management about key performance indicators (KPIs) and effectively reduce client bottlenecks.
• Quantified and assessed the cost-effectiveness of proposed IT solutions for clients, enabling stakeholders to optimize resource allocation strategies based on quantitative analysis.

Master Of Science - Ms, Marketing

Honors and Awards:  Recipient of Sawyer Business School Graduate Student Fellowship Paper and Business Cases:  Formulated a business.

Master Of Business Administration - Mba, Marketing & Finance

Bachelor Of Technology - Btech, Information Technology