Sr. Manager Digital Marketing
Bellevue, Washington, Us
Led team of producers, designers, writers, and developers in the creation and implementation of digital content strategy to increase brand awareness and engagement. Scope included online magazine development, livestream and podcast programming, and website content and support.• Concepted, presented, and executed immersive online campaigns, supporting digital and analog products for Magic: The Gathering/Dungeons & Dragons.• Developed and launched new CRM/email channel for D&D, as well as brand's first localized websites (French, German, Italian, Portuguese-Brazil, and Spanish).• Publisher and key contributor in developing and launching Dragon+ magazine (40+ issues), and managing hosting and promotion within the iTunes/Google Play app stores.• Produced livestreamed content, which included internally created/hosted and externally commissioned shows.• Developed year-long Extra Life programming to support philanthropic efforts, resulting in Wizards of the Coast being named ‘Extra Life Partner of the Year’ for both 2019 and 2020.