Bart Dalla Mura is a proven business leader with exceptional business and team motivational skills, with a strong track record of revitalising sales and profitability in both brand and own label dominated organisations.Bart has successfully demonstrated a consistent ability to drive and deliver change in both complex multi-national organisations as well as smaller, owner managed national and local enterprises. Over the last 30 years he has operated in many different sectors of the UK and European grocery trade, including frozen, chilled and ambient sectors, both food and non food. During his career he has had wide exposure to the news media and is experienced at managing both positive and negative coverage, ensuring the stories are well managed and the business reputation remains intact.He bought a 60 hectare mixed arable and livestock farm in 2001 and after leaving Bernard Matthews at the end of 2007 spent time developing the farm to make it more viable, focusing on sustainability and local added value. In 2010 he bought the local food shop and used it to sell eggs and meat and other produce of the farm. By 2015 he had expanded to three shops serving over 4000 customers a week.As a small business owner he has developed a real insight into the challenges facing farmers and businesses with small management teams in competing and growing in the UK.His work as a trustee for the National Grocers Benevolent Fund and as a member of Stratford District Council broadened his understanding of how non -commercial organisations operate and the different management and communication styles needed to function effectively within them.Specialties: Business development and strategic planning, customer relations, brand development, marketing communications, new product development, sales management, investor relationship management, government liaison, crisis management