Creation is what it's all about. As a maker I believe that doing as much as you can yourself gets the best results. I love simplicity and giving people what they were hoping for. I started my career with MTV as an art director. They were wild years, but it got even better when I started the production company Kukeleku. For 10 years we are creating content for tv and digital, constantly making something new. Now a founding Partner and Creative Director at Made in Amsterdam, a creative studio which combines strategy with making. We're on a mission to make ideas that the world deserves. Sometimes for brands, sometimes for ourselves.