Creative Lead, Senior Writer/Producer, Creative Marketing
Drama Creative Lead, tasked with creating launch campaigns, promos/trailers for both on-air and social media. Shows included “911” and “911 Lone Star.” The third season of “911” was the most viewed drama on Fox for 2019-2020, averaging over 7 million viewers per episode. Senior Promo Writer/Producer for both seasons of “The X Files” revival series. Created launch campaign strategy designed to drive fan engagement for this iconic series, helping lead to a premiere with 16 million viewers. Senior Promo Writer/Producer in charge of the entire run of “Gotham.” It was critical that all “Gotham” origin story creative campaigns be crafted with sensitivity toward the Batman fan base. Following that course, “Gotham” premiered with 7.5 million viewers. Executive Producer of the “Gotham Stories” social media campaigns. Flash animation was used to create unique comic book style episodes, bridging the “Gotham” mid-season story line. This online creative content helped enhance viewership going into “Gotham’s” return episode.Participated in interactive design of a social media campaign for “The Gifted,” designed to drive fan engagement for the second season launch. Season 2 of “The Gifted” premiered with over 4.3 million viewers. Co-wrote the “American Idol” promo, “Music” for the season 9 launch. The theme, “They all start somewhere,” provided positioning for “American Idol” as a cultural powerhouse, able to raise a contestant from obscurity to super-stardom. Season 9 premiered with 29 million viewers.Provided training/mentoring for Associate Writer/Producers.Gold Promax Award— “American Idol,” Reality Programming Spot, “Music.”Silver Promax Award— “The Following,” Drama Programing Spot, “Factory.”Bronze Promax Awards— “Gracepoint,” Upfront Presentation and “Love is Found” Internal Sizzle.