Sr. Sales Executive/Director Of Sales & Marketing
Dallas, Texas
As a senior executive, I own sales and marketing results for a $16-18M territory encompassing both the U.S. and Canada. In addition to directing a team of inside and outside sales specialists and manufacturers’ representatives and advising on strategies to maximize footprint and returns, I also track metrics and analyze customer feedback, sales insights, and emerging industry trends to win new business and retain accounts. Further, I implement marketing campaigns utilizing digital and traditional channels to reach prospective customers, steer new product development based on differentiation opportunities, and represent the company at trade shows and trade organization events.My contributions included:• Successfully minimizing account turnover while drawing in up to $2M in new account revenue each year, counteracting the influence of a volatile commodity market.• Spearheading the development of the Boretough™ tracer wire brand, breaking into a hyper-competitive underground construction utilities market and taking the line from product launch to generation of $7M+ of revenue in year one.• Capitalizing on the success of Boretough™ by consolidating and aligning brand messaging for multiple products, developing a singular message conveying potential application across three target industries to reduce marketing costs by 70%.• Spurring the creation of a market for a new private-labeled wire product offering one-of-a-kind performance and securing a reputation as premiere product with a strong cost-savings potential among professional landscaping customers to yield 28% year-over-year growth since 2012 with $500K in sales revenue projected for 2018.• Carefully curating participation in key industry events--including American Gas Association, Underground Construction Technologies (UCT), Water & Sewer Distributors of America (WASDA), Wiring Harness Manufacturer’s Association (WHMA)—and deploying strategies to connect with key decision makers over influencers.