Bart W. Email & Phone Number

Brisbane, Queensland, Australia

• Leading and managing a team of 6 specialists.• Leading delivery management.• Providing sales support.• Developed new website auditing processes to align SEO audits with the updated tiers of service onoffer at Resurge Digital as of 2023, in order to ensure best practices are followed by the technical teammembers, and that the client expectations are managed from the get-go.• Developed an updated SEO strategy process and document format aligned with the new auditsand tiers of service to provide a platform for proactive client expectation management, campaignrisk management, and consistently reproducible delivery of positive commercial outcomes for clientbusinesses.• Commenced a process documentation project to ensure the consistent delivery of a high-quality ofservice across the team and to improve customer satisfaction with the care they receive.

Brisbane, Queensland, Australia

• Marketing Team Member of the Year 2023 Finalist• Developed and commenced the implementation of the first complete SEO strategy for Supercheap Auto• Since commencement, delivered the following outcomes for Q1 2023:- - For www.supercheapauto.com.au• 13.51% more organic search impressions year on year• 1.69% more organic search clicks year on year• 6.22% year on year improvement to average ranking position on Google- - For www.supercheapauto.co.nz• 4.4% year on year improvement to CTR• 29.87% year on year improvement to average ranking position on Google

Brisbane, Queensland, Australia

I assumed the role of Head of Technical Search Engine Optimisation and played a pivotal role in shaping the company's initial success. During my tenure, I leveraged my extensive background, training, and education to develop a systematic approach for delivering reliably reproducible search engine optimisation (SEO) services with a keen focus on achieving measurable business outcomes.• Developed the SEO service offered by Resurge Digital from ground up.• Conducted continuous research and development of SEO methodologies to ensure sustainability andefficacy in delivering positive client business results in a consistently reproducible manner.• Maintained the performance of key client accounts, including high-profile clients such as QueenslandGovernment Department of Employment, Small Business and Training, Springfree Trampoline, 99Bikes, East Coast Car Rentals, BetaBoard, Centenary Landscaping Supplies, Renovare, both on anational and franchisee level, and many others.• Provided leadership and training to a diverse team of specialists, ensuring adherence to industry bestpractices in order to consistently deliver excellent client outcomes.• Contributed significantly to the startup's rapid growth within its first three years, establishing a strongfoundation for client retention and overall business expansion.My role as Head of Technical Search Engine Optimisation exemplifies my ability to blend technicalexpertise, strategic thinking, risk and expectation management, as well as team leadership to drivebusiness success through effective initiatives.

Brisbane, Queensland, Australia

• Spearheaded SEO projects for high-profile clients including Indue, Chandler Macleod’s Aurion,Bundaberg Brewed Drinks, CrimSafe, and Vuly, significantly improving their search engine rankings andonline visibility.• Recognised for outstanding work ethic and accountability, successfully balancing full-time remote workwith research degree pursuits.• Specialised in technical SEO strategies, enhancing website crawlability, mobile optimisation, and sitespeed for a varied range of large-scale projects.• Utilizsd advanced analytical tools to monitor performance metrics and implemented data-drivenimprovements.• Effectively communicated technical SEO insights and strategies to clients and team members.

Brisbane, Queensland, Australia

• Successfully implemented innovative process improvements in web sales account operations,resulting in a 65% increase in the monthly volume of shipped orders.• Enhanced efficiency and productivity through a streamlining of existing shipping processes.

Brisbane, Australia

• Effectively coordinated with key stakeholders including the Managing Director, Operations Manager,E-Commerce Manager, retail team, and external business partners to build strong relationships andprofessional networks.• Played a key role in the efficient deployment of website content for digital campaigns, productlaunches, and seasonal events, consistently meeting strict deadlines.• Contributed to the successful execution of digital marketing strategies by ensuring timely and accuratecontent delivery.

Gold Coast, Queensland, Australia

• Achieved noted productivity gains without necessitating an expansion of the workforce.• Implemented a process optimization strategy that enhanced service delivery efficiency.• Successfully restructured internal processes, resulting in an 80% increase in order processingthroughput.• Improved customer satisfaction and outcomes through effective operational modifications

Bachelor Of Philosophy - Bphil

Bachelor Of Arts - Ba

Non Award