Experienced Head of Marketing with a demonstrated history of working in the electronics & construction industry. Overview of major tasks and responsibilities: develop strategy & market analysis, strategic marketing plan and budget, market research & mapping, competitor analysis, strategic pricing, new product introduction, brand & product positioning, digital transformation & communication. Additional within Vishay I have gained plenty of experience working and coordinating cross-functional teams, I was based in Brussels, the divisional HQ was in Hamburg, manufacturing site and R&D in Israel and our main customers in Asia, Germany and the US. I was responsible for the product roadmap and business development. Senior marketing professional with a Master of Business Administration (M.B.A.) from Vlerick Business School.