Bart Adriaensen Email & Phone Number

Antwerp, BE

Ratingen, North Rhine-Westphalia, Germany

Reporting to the CBO, deliver the visual merchandising strategy as part of a brand elevation effort. Lead a team of 20 and manage an operational budget of €1.8 million.Spearhead the VM strategy across 1460 points of sale across EMEA, aligned with global brand direction and business objectives. Deliver comprehensive VM guidelines, in cross-functional.

Ratingen, North Rhine-Westphalia, Germany

Reporting to the VP Marketing Europe and leading a team of 13, created and delivered all marketing and VM assets for the European physical stores. Lead the execution of the retail marketing activation plan for the EMEA markets, in close collaboration with product and sales.Developed comprehensive guidelines and tools for the local trade marketing teams.

Ratingen, North Rhine-Westphalia, Germany

Coached a team of 19 store visual merchandisers across 31 stores, ensuring consistent excellence in execution of VM standards.Reviewed store lay-outs to enhance the customer experience and maximize conversion and IPT potential.Developed and rolled out comprehensive VM training programs to enhance local VM skills.

Houthalen, Belgium

Reporting to the COO and leading a team of 11, delivered the visual merchandising strategy as part of a purpose-driven brand repositioning effort. Enhanced VM concepts and guidelines across 105 franchise stores in Belgium, Luxemburg, and Germany. Implemented a store concept update in 3 locations, which resulted in a significant conversion rate.

Brussels Region, Belgium

Implemented VM strategies in 87 stores to maximise KPI development, achieving significant sales increases.Developed and rolled out the Commercial Store tool to monitor VM standards quantitatively and inform strategic decisionsCreated and rolled out a local talent management strategy to identify and assess internal talent.

Maasmechelen, Flemish Region, Belgium

Guided and supported over 100 brands and the Maasmechelen Village Retail Team, implementing creative visual merchandising strategies that significantly increased sales through visual excellence.Reviewed and analyzed the Village’s retail and marketing calendars, proactively planning and executing merchandising actions with the brands, resulting in improved.

Ratingen, North Rhine-Westphalia, Germany

Created and standardised VM guidelines for Women EDC, aligning with Esprit’s overall brand identity and business objectives.Developed seasonal and bi-weekly window and in-store presentation manuals ensuring consistent VM standards.Conducted workshops, training sessions, and market visits to elevate local VM skills.

Antwerp, Flemish Region, Belgium

Planned and oversaw the implementation of visual merchandising standards in 13 stores, aligning with local market demands and commercial priorities, resulting in enhanced store performance.Managed and coached in-store visual merchandisers, store and floor managers, and sales teams, ensuring consistent and high-quality visual standards that boosted customer.

Antwerp, Flemish Region, Belgium

End responsibility for the planning and execution of the window displays of two company branches in Antwerp. Selection of outfits and complete styling of the displays including background decor. Liaising with floor- and shop-managers, ensuring commercial displays in accordance with the H&M corporate profile, the H&M customer profile, and the focus on.

Antwerp, Flemish Region, Belgium

Led and ensured the accurate and timely production of the Bruno Pieters women's ready-to-wear collection, consistently meeting and exceeding quality standards.Liaised effectively with suppliers, manufacturers, and clients, fostering strong relationships that enhanced production efficiency and client satisfaction.Supervised quality control processes and.

Bachelor Of Arts (Ba), Fashion Marketing

Kandidaat, Taal- En Letterkunde: Engels, Nederlands