After 15+ years primarily focused on B2B demand generation, I've joined a partner and together we are building a firm focused on helping startups and B2B focused divisions with their demand generation efforts. We are leveraging cold calling, email marketing, content marketing, web optimization and testing, Google Adwords, Bing, and a plethora of best in class SAAS tools to help our customers drive pipeline growth. I continue to work with 1-2 accounts personally with a focus on building out marketing teams and applying best-in-class tools and techniques to market development and revenue generation. We've recently been recognized as one of the 300 best places to work in America by Inc. Magazine!

I've worked with Mitch for over 20 years now at Data Domain, Pancetera and am now excited to be an investor in Data Culpa!

The days of expensive, monolythic storage are slowly coming to an end. ScaleIO offers a scalable storage solution that runs on your existing servers, turning your server storage into a flexible, low-cost, high-performance storage fabric. Responsible for demand generation, sales operations, press relations, etc. Acquired by EMC.

Bringing Real Time Analytics into the Big Data ecosystem. Setup lead syndication, ActOn marketing automation, Salesforce.com, etc. Work with senior team to iterate on positioning, geographic and industry targeting and go to market strategy. Partner with sales to drive pipeline growth and revenue generation.

Responsible for marketing, demand generation and go to market strategy at a leading Social Media Business Intelligence provider.

Responsible for initial sales and all marketing efforts at a company focusing on simplifying VMware storage management, backup, and data migration. Developed go to market strategy, corporate positioning and sales collateral. Lead press and analyst outreach resulting in extensive coverage. Implemented Salesforce.com CRM, Marketo eMarketing, InsideSales.com, Jigsaw, etc. Developed active prospect database and delivered hundreds of qualified meetings to sales team.

Held a variety of roles during my five year tenure with Data Domain. Made customer calls and provided sales training focused on developing East Coast revenues. Established the company’s first Marketing and Telemarketing organizations; Established company’s online Brand and initiated relationships with Press and Analyst community that resulted in company’s first media coverage in Top Tier publications as well as Analysts’ creation, recognition and validation of “Capacity Optimization” technology market space; Oversaw the implementation of new 19-piece collateral suite and all deliverables for 3 high profile product launches; Oversaw all Demand Generation programs that included print direct mail, electronic direct mail, whitepaper placements, web seminars and banner placements on affinity websites; Managed all reporting and closed-loop activities via Salesforce.com. Worked extensively with East Coast channel partners from South Florida into Eastern Canada.

Lead rebranding and relaunch of SGI’s InfiniteStorage product line. Doubled press and analyst contacts within the storage industry at a company historically focused on high performance computing. Expanded events calendar to better address the storage market as a strategic vertical. Worked with field marketing to initiate implementation of Salesforce.com to better facilitate lead management. Revised website to better reflect the value of the company’s storage offerings.

Responsible for product launch and marketing strategies at network attached storage startup. Oversaw team working on product marketing activities, including marketing requirements documents, web content, sales and training presentations, and lead and list development. Maintained extensive public speaking, analyst and interview calendar representing BlueArc. Speaking opportunities included Bio IT World, SuperComputing 2002, Fall Internet World, StorageNext, Enterprise Storage Strategies, the Fibre Channel Technology Conference, and the IDC Storage Forum. Coordinated demand-generation activities with inside sales team. Rolled out collateral package, led online and national seminar tours, managed product-related partner marketing activities with numerous vendors, and coordinated white-paper development and product brochure content. Lead implementation of lead to revenue close management best practices using Salesforce.com CRM, enhancing lead generation over 50%.

Responsible for all outbound marketing activities at electronic marketing software and services startup with 230 employees. Managed $5.1 million budget and staff of 10. Reported to CEO and was an acting member of the management committee. Oversaw media placements, collateral generation, public relations, analyst relations, corporate website, monthly online seminars, and monthly corporate newsletter. Touched tens of thousands of prospects every month using an integrated mix of online and offline media. Worked directly with the analyst community to ensure leadership position for MarketFirst in the e-marketing space.

Managed marketing programs for multiple product lines through value-added reseller, catalog, federal, and retail channels. Supervised two direct reports and served as corporate contact for outsourced field sales force of 21. Allocated $2.4 million budget across direct mail, telemarketing, trade show, partner training, and other programs to drive projected $24 million in revenue through the channel. Served as corporate account manager for a dozen national reseller accounts and primary lead for electronic marketing software implementation

Coordinated with customers, development, consulting, and product and partner marketing personnel to establish product features, schedule shipments, and create consultative and outside partner product packaging for database server-to-server gateways.

Managed development and implementation of global wide area network. Provided redundant worldwide data connectivity to all of Trimble’s 19 globally dispersed offices using Frame Relay with ISDN backup. Fully supported access to client/server, legacy systems, e-mail, and core business applications via a high-speed, demand-based, multi-protocol digital data network.Managed information systems customer support group of eight. Increased group call closure capacity from 50 to 300 calls per week, eliminating multi-week backlog. Established and documented operational metrics and processes.Developed and rolled out sales automation system. Provided access to client/server, legacy systems, Microsoft e-mail, and core business applications to more than 200 employees via laptop computers using Shiva LanRover PPP dial-in routers. Evaluated over 20 sales automation products, including Siebel Systems version 1.0 alpha software.

Cofounded subsidiary, Trimble Japan. Drafted initial budget and revenue forecast. Responsible for business development and major account sales support. Revenue run rate more than doubled from $5 million to $12 million per year within three months of subsidiary startup.Responsible for business development and quarterly revenue forecasts at Trimble’s exclusive distributor, Trimble Navigation Japan. Developed buyout proposal for Trimble Navigation (USA) to purchase assets from Trimble Navigation Japan and submitted to Trimble president and vice president of sales. Prepared initial buyout valuation using profit and cash flow analysis. Participated in successful buyout.Enabled ongoing technology transfer from Trimble Navigation to Pioneer Electronics Corporation, Kawagoe, Japan. Participated in negotiation of technology license extension that provided $5 million of critical fourth-quarter revenue to Trimble Navigation (USA).

Specialized in network troubleshooting (TCP/IP, DECnet, 3270 and asynchronous protocols) and escalated case resolution. Wrote customized network testing application used onsite at Philip Morris to debug mainframe database abnormal termination. Provided support to customers with Pro*C and SQL coding problems. Coordinated with marketing and development to facilitate product enhancement requests and bug resolution.